Cadence
One-time initial setup, then reused for expansion waves.
Objective
Create a launch-ready account with clean structure, controls, and measurement.
Workflow
- Validate account access, billing state, and conversion readiness before build.
- Create campaign budgets, campaigns, and campaign settings with paused launch state.
- Configure targeting guardrails: geo, language, network, schedule, and device modifiers.
- Build ad groups, add core keywords, and apply initial negatives.
- Create ads and assets, then attach required asset links and labels.
- list_accessible_accounts
- list_billing_setups
- create_campaign_budget
- create_campaign
- update_campaign_settings
- set_campaign_network_settings
- set_campaign_geo_targeting