Develop and refine the brand voice profile for audeos.com by prompting the user to write naturally, then extracting style patterns from their responses
Build a brand voice profile by prompting the user to write naturally, then analyzing their responses to extract style patterns. The voice profile is a living document that evolves over time.
The voice profile lives at .claude/brand-voice.md in the project root. This file is checked into the repo.
Target size: 2,000-3,000 words. This is the sweet spot — enough for Claude to reliably reproduce the voice, small enough to fit in context without waste.
$ARGUMENTS is status: show the Voice Profile Status (see below)$ARGUMENTS is empty: start a Voice SessionRead .claude/brand-voice.md and report:
Progress bar — based on how many core voice dimensions have been covered:
Show: [=========> ] 70% — 7/10 dimensions covered
Gaps — list which dimensions need more data
Word count — current size vs target range
Strongest patterns — the 3 most confident observations in the profile
Read .claude/brand-voice.md. If it doesn't exist, this is the first session — create it with a header and empty structure.
If the profile is empty or thin (< 500 words): Use broad, open-ended writing prompts that cast a wide net. These should feel natural and fun, not like a quiz. Examples:
If the profile is developing (500-1,500 words): Get more targeted. Look at which dimensions are weak and craft prompts that specifically draw those out:
If the profile is strong (1,500+ words): Test and refine. Use prompts that explore edge cases and push boundaries:
Present 3-5 prompts per session. Show them one at a time. After each response:
After all prompts are answered, proceed to analysis.
After the session, analyze all responses together. Look for:
Update the voice profile file:
Important: Write the profile as a style guide, not a conversation log. Distill patterns, don't dump transcripts.
If the profile exceeds 3,000 words after updating:
After updating, show:
The .claude/brand-voice.md file should follow this structure:
# Brand Voice Profile — Audeos
> Last updated: YYYY-MM-DD
> Sessions completed: N
> Coverage: N/10 dimensions
## Overview
[2-3 sentence summary of the overall voice]
## Sentence Structure
[Patterns about length, fragments, rhythm]
## Vocabulary & Word Choice
[Preferred words, avoided words, register]
## Slang & Colloquialisms
[Specific terms with usage context]
## Tone & Energy
[Overall energy, confidence level, warmth]
## Punctuation & Formatting
[Habits with dashes, periods, caps, etc.]
## Perspective & Point of View
[I/we/they, how they refer to themselves and others]
## Tense & Temporality
[Present vs past, when they shift]
## Descriptive Style
[Sparse vs vivid, what they focus on]
## Humor
[Type, frequency, context]
## Emotional Register
[How they express different emotions]
## Example Quotes
[Direct quotes from sessions that best capture the voice]