Catalog Generator

Output location: catalog/{catalog-name}/

LANGUAGE RULE: Before executing this skill, read the project's CLAUDE.md and check the ## Language section to detect the project language. If the project language is NOT Korean (ko), you MUST translate ALL user-facing output — including HTML page titles, labels, placeholder text, navigation text — into the project language. Technical identifiers (file paths, CSS variable names, class names) remain untranslated. If no CLAUDE.md exists or no ## Language section is found, default to Korean.

Execution Procedure

Step 0: Preparation — Data Collection & Analysis

A. Argument Parsing

Analyze $ARGUMENTS to determine the product data source:

B. Product Data Normalization

Normalize collected data into the internal standard structure:

{
  "catalog": {
    "name": "{catalog-name}",
    "brand": "{brand-name}",
    "tagline": "{brand-slogan}",
    "contact": { "phone": "", "email": "", "website": "", "address": "" }
  },
  "categories": [
    {
      "id": "cat-01",
      "name": "{category-name}",
      "description": "{category-description}",
      "products": [
        {
          "id": "prod-001",
          "name": "{product-name}",
          "price": 0,
          "originalPrice": null,
          "description": "{product-description}",
          "features": ["{feature-1}", "{feature-2}"],
          "specs": { "{spec-key}": "{value}" },
          "images": ["{image-path}"],
          "badges": [],
          "crossSell": ["{related-product-id}"],
          "tier": "standard|premium|budget"
        }
      ]
    }
  ]
}

Data Enrichment Rules:

• If price is missing, replace pricing area with Contact Us label
• If images are missing, auto-generate via fect-image MCP based on product description
• If categories are not specified, auto-group by product characteristics
• crossSell field auto-maps IDs of same-category or complementary products
• tier auto-classifies based on price distribution (top 20% → premium, bottom 20% → budget)

C. Load Expert References

Read the following reference files to load expert know-how into context:

1. $CLAUDE_PLUGIN_ROOT/docs/catalog/catalog-expert-workflow.md — Full workflow & know-how
2. $CLAUDE_PLUGIN_ROOT/skills/catalog-generator/references/catalog-html-templates.md — HTML structure templates
3. $CLAUDE_PLUGIN_ROOT/skills/catalog-generator/references/catalog-css-template.md — CSS component templates

D. Auto-Determine Design Tone

Analyze product data characteristics to autonomously decide the design tone:

Store the determined tone as {DESIGN_TONE} and use it as the basis for all subsequent design decisions.

E. Service URL & Screenshot Planning

If {SERVICE_URL} is available (URL argument provided), plan Chrome MCP screenshot capture:

1. Navigate & Analyze: Open {SERVICE_URL} via Chrome MCP and take a snapshot to understand the site structure

   mcp__chrome-devtools__navigate_page({ url: "{SERVICE_URL}" })
   mcp__chrome-devtools__wait_for({ selector: "body", timeout: 10000 })
   mcp__chrome-devtools__take_snapshot()
   

2. Build Screenshot Plan — Map product data to live pages/routes:

   Screenshot Type	When to Capture	Purpose
   Product detail page	Each product has a dedicated URL	Hero-quality product showcase
   Product listing/grid	Category pages exist	Category overview visuals
   Product in-use / demo	Interactive features available	"See it in action" showcase
   Key UI moments	Checkout, config, comparison pages	Trust-building screenshots
   Mobile views	Always (responsive resize)	Mobile-first showcase

3. Store as {SCREENSHOT_PLAN} — Array of { url, selector, description, category, viewport } entries

If no {SERVICE_URL} is provided, set {SCREENSHOT_PLAN} to empty — all visuals will come from fect-image AI generation.

F. Auto-Design Catalog Structure

Automatically determine page structure based on product count and categories:

Per-product space allocation within pages:

Additional visual sections (auto-included when applicable):

Step 1: Generate Common Resources

A. Create Directory Structure

catalog/{catalog-name}/
├── index.html              # Cover + TOC + navigation hub
├── pages/                  # Individual page HTML files
│   ├── 01-cover.html       # Cover (standalone view)
│   ├── 02-brand-story.html # Brand story (optional)
│   ├── 03-{category}.html  # Category product pages
│   ├── {NN}-showcase.html  # Screenshot showcase — "See it in action" (when SERVICE_URL)
│   └── XX-contact.html     # Order/contact info
├── assets/
│   ├── tokens.css          # Design tokens (colors, typography, spacing)
│   ├── catalog-base.css    # Layout & typography
│   ├── catalog-components.css  # Product cards, badges, CTAs, screenshots, illustrations
│   ├── catalog-print.css   # Print-optimized styles
│   └── catalog-interactions.css # Hover, transitions, animations
├── images/                 # Product images + AI-generated visuals
│   ├── hero/               # Hero banner images
│   ├── products/           # Product images
│   ├── lifestyle/          # Lifestyle shots (AI-generated)
│   ├── illustrations/      # Editorial illustrations (AI-generated, mood/atmosphere)
│   ├── categories/         # Category visuals (AI-generated)
│   └── screenshots/        # Chrome MCP captured screenshots
│       ├── desktop/        # Desktop viewport (1280×800)
│       ├── tablet/         # Tablet viewport (768×1024)
│       └── mobile/         # Mobile viewport (375×812)
└── shared/
    ├── nav.js              # Navigation (page transitions, TOC)
    ├── interactions.js     # Interactions (filter, search, gallery, screenshot tabs)
    └── theme.js            # Dark mode, font size adjustment

B. Generate Design Tokens

Create assets/tokens.css based on {DESIGN_TONE}.

Reference the tone-specific token presets in $CLAUDE_PLUGIN_ROOT/skills/catalog-generator/references/catalog-css-template.md to define CSS Custom Properties.

If the project has src/styles/design-tokens.css, extend it with catalog-specific tokens. Otherwise, use the reference default tokens.

Tokens must include:

• Colors: --cat-color-primary, --cat-color-accent, --cat-color-bg, --cat-color-text, --cat-color-price, --cat-color-badge-*
• Typography: --cat-font-display, --cat-font-body, --cat-font-size-*, --cat-font-weight-*
• Spacing: --cat-spacing-*, --cat-radius-*
• Layout: --cat-page-max-width, --cat-grid-gap, --cat-product-card-min-width
• Dark mode: [data-theme="dark"] variable set

C. Generate CSS Files

Reference $CLAUDE_PLUGIN_ROOT/skills/catalog-generator/references/catalog-css-template.md to create 4 CSS files:

1. catalog-base.css — Layout, grid, typography, responsive breakpoints
2. catalog-components.css — Product cards, price tags, badges, CTA buttons, comparison tables, bundle boxes
3. catalog-print.css — A4 print optimization (page breaks, margins, resolution)
4. catalog-interactions.css — Hover effects, page transitions, gallery animations

Invoke the /frontend-design skill to apply polished design matching {DESIGN_TONE}:

/frontend-design Catalog design system — tone: {DESIGN_TONE}, purpose: product promotional catalog, components: product card / price tag / CTA button / badge / comparison table / bundle box

D. Generate JS Common Modules

Reference the JS section of $CLAUDE_PLUGIN_ROOT/skills/catalog-generator/references/catalog-html-templates.md to create 3 JS files:

1. nav.js — Page navigation, side TOC, current location highlight, keyboard navigation (← →)
2. interactions.js — Product filter, search, image gallery (lightbox), comparison feature
3. theme.js — Dark/light mode toggle, font size adjustment, localStorage settings persistence

Step 2: Visual Asset Production — Screenshots & AI Illustrations

This step produces all visual assets that elevate the catalog from basic to premium quality. Two parallel tracks:

• Track A: Chrome MCP screenshots (when {SERVICE_URL} available)
• Track B: fect-image AI-generated illustrations (always)

A. Chrome MCP Screenshot Capture (when {SERVICE_URL} available)

Skip this section entirely if {SCREENSHOT_PLAN} is empty.

For each entry in {SCREENSHOT_PLAN}:

1. Navigate to target page:

   mcp__chrome-devtools__navigate_page({ url: "{entry.url}" })
   mcp__chrome-devtools__wait_for({ selector: "{entry.selector}", timeout: 10000 })
   

2. Clean up UI for catalog-quality capture — inject CSS via evaluate_script to hide distracting elements:

   // Inject cleanup styles for catalog-quality screenshots
   var style = document.createElement('style');
   style.id = 'catalog-capture-style';
   style.textContent = `
     .cookie-banner, .chat-widget, .popup-overlay,
     [class*="cookie"], [class*="chat-bot"], [class*="intercom"],
     [class*="notification-bar"] { display: none !important; }
   `;
   document.head.appendChild(style);
   

3. Optional: Highlight key product area — for product detail pages, add a subtle focus effect:

   // Add premium highlight to product showcase area
   var target = document.querySelector('{entry.selector}');
   if (target) {
     target.style.boxShadow = '0 0 0 3px rgba(var(--highlight-rgb, 37,99,235), 0.15)';
     target.style.borderRadius = '12px';
   }
   

4. Desktop capture (1280×800):

   mcp__chrome-devtools__resize_page({ width: 1280, height: 800 })
   mcp__chrome-devtools__take_screenshot()
   

   → Save to images/screenshots/desktop/{entry.category}-{N}.png

5. Tablet capture (768×1024):

   mcp__chrome-devtools__resize_page({ width: 768, height: 1024 })
   mcp__chrome-devtools__take_screenshot()
   

   → Save to images/screenshots/tablet/{entry.category}-{N}.png

6. Mobile capture (375×812):

   mcp__chrome-devtools__resize_page({ width: 375, height: 812 })
   mcp__chrome-devtools__take_screenshot()
   

   → Save to images/screenshots/mobile/{entry.category}-{N}.png

7. Cleanup injected styles — evaluate_script to remove #catalog-capture-style and reset inline styles

8. Restore desktop viewport:

   mcp__chrome-devtools__resize_page({ width: 1280, height: 800 })
   

Multi-step flow capture — For interactive product demos (configurators, dashboards, etc.):

1. Capture initial state
2. Interact: mcp__chrome-devtools__click(), mcp__chrome-devtools__fill(), mcp__chrome-devtools__press_key()
3. mcp__chrome-devtools__wait_for() for result
4. Capture result state
5. Label screenshots as {category}-step-{N}.png for sequential display

B. Hero Banner Generation (fect-image)

Use mcp__fect-image__image_text2img to generate the cover hero image.

Prompt composition — use rich, art-directed prompts for premium quality:

Cinematic product catalog hero banner, {product-category} theme,
{DESIGN_TONE} aesthetic, premium commercial photography,
dramatic lighting, shallow depth of field, editorial magazine quality,
{brand-color} color accent, ultra-wide 21:9 composition,
negative space for text overlay on the left third

Save generated image to images/hero/.

C. Category Visual Generation (fect-image)

If there are 2+ categories, generate a divider image for each category.

Prompt composition:

{category-name} product category editorial visual, {DESIGN_TONE} style,
abstract artistic background, luxury commercial catalog quality,
soft gradient lighting, cinematic color grading, 3:2 aspect ratio

Save generated images to images/categories/.

D. Editorial Illustration Generation (fect-image) — NEW

Generate mood/atmosphere illustrations placed between categories and in feature sections. These elevate the catalog from a simple product list to an editorial experience.

Prompt composition per type:

Mood separator:

Abstract artistic illustration, {DESIGN_TONE} aesthetic,
flowing {brand-color} gradients, organic shapes, editorial magazine divider,
minimalist composition, ultra-clean, no text, 4:1 wide panoramic

Lifestyle scene:

{product-name} in {aspirational-context}, editorial lifestyle photography,
{target-audience-lifestyle} setting, warm natural lighting,
magazine-quality composition, {DESIGN_TONE} color palette, 16:9

Detail texture:

Macro close-up of {product-material/texture}, abstract product detail,
{DESIGN_TONE} color grading, shallow depth of field,
premium material texture, subtle bokeh, 3:2 aspect ratio

Infographic base:

Clean geometric abstract background, {DESIGN_TONE} color scheme,
subtle grid pattern, modern data visualization aesthetic,
plenty of negative space for overlay content, 16:9

Brand atmosphere:

{brand-story-theme} conceptual illustration, {DESIGN_TONE} editorial style,
cinematic dramatic lighting, emotional storytelling mood,
abstract artistic interpretation, premium quality, 2:1 wide

Save generated images to images/illustrations/.

Generation rules:

• Mood separators: 1 per category transition (min 1, max 4)
• Lifestyle scenes: 1 per hero/premium product without existing images
• Detail textures: 1–2 for spec-heavy categories
• Infographic base: 1 if comparison tables exist
• Brand atmosphere: 1 for brand story page (if included)

E. Lifestyle Shot Generation (fect-image)

For products with no provided images and no Chrome MCP screenshots, generate lifestyle images:

{product-name} in real-life premium setting, editorial product photography,
{usage-scene-description}, dramatic studio lighting with natural fill,
{DESIGN_TONE} mood, luxury commercial catalog quality,
styled with complementary props, shallow depth of field, 4:5 portrait

Save generated images to images/lifestyle/.

Rule: Generate only the minimum required images — prioritize Chrome MCP screenshots over AI generation. For products with both a service URL and AI images, use screenshots for "in action" views and AI images for aspirational lifestyle shots. Skip AI image generation for any product that already has user-provided images.

Step 3: Copywriting — Product Descriptions & Headlines

Apply Section 5 (Copywriting Know-How) from $CLAUDE_PLUGIN_ROOT/docs/catalog/catalog-expert-workflow.md to generate all text content.

A. Catalog Headline & Tagline

Generate a main catalog headline matched to brand and product characteristics:

• Compress core benefit into a single sentence
• Directly appeal to target customer desires/pain points
• Match tone to {DESIGN_TONE} (luxury → restrained elegance, B2B → trust & efficiency)

B. Category Introduction Text

Write intro copy for each category entry page:

• 1–2 sentences articulating the category value proposition
• Focus on the problem solved / desire fulfilled by the category

C. Per-Product Copy

Generate copy for every product in the following structure:

[Headline] — 1 line, attention-grabbing benefit-driven phrase
[Subhead]  — 1 line, key differentiator summary
[Body]     — 2–3 lines, storytelling + sensory language
[Bullets]  — 3–5 key specs/features

Copywriting Rules:

1. Benefits > Features: "500ml capacity" → "Enjoy cold drinks all day long"
2. Sensory Language: Expressions that stimulate the five senses (sight, touch, taste, etc.)
3. Social Proof: Include specific numbers where possible ("Chosen by 100,000+ customers")
4. Scannability: Bold text, bullet points, short paragraphs
5. CTA Insertion: Action-driving phrase for each product ("Order Now", "Request a Quote")

D. Cross-Selling & Bundle Copy

• Related product recommendation: "Products that pair perfectly with this item"
• Bundle proposal: "Save {N}% when purchased together"
• Upselling prompt: "Looking for higher performance?" → link to premium product

Step 4: Generate Page HTML

Reference $CLAUDE_PLUGIN_ROOT/skills/catalog-generator/references/catalog-html-templates.md to generate each page's HTML.

A. Cover Page (pages/01-cover.html)

• Fullscreen hero image (generated in Step 2.B)
• Brand logo + catalog name + tagline
• Bottom: brief contact info display
• Scroll-down indicator (animated down-arrow)
• If {SERVICE_URL} available: overlay subtle screenshot montage (3 device frames at angle) in background

B. Brand Story Page (pages/02-brand-story.html, when 10+ products)

• Brand atmosphere illustration (generated in Step 2.D) as full-width hero background
• Brand history or value proposition (based on provided data)
• Key metrics counter animation (founding year, customer count, product count, etc.)
• Full-width image or video placeholder
• If {SERVICE_URL} available: embed 1–2 key screenshots in browser-chrome frames as "trust signals"

C. Category Product Pages (pages/03-{category}.html)

Generate one HTML file per category. Structure:

1. Category Divider Area — category visual + intro text
2. Product Grid/List — apply placement rules determined in Step 0.E

Apply expert know-how for product placement:

• Z-Pattern Eye Flow: Place highest-margin products at the top-right corners
• Price Anchoring: Show high-priced products first → makes mid-range feel reasonable
• Cross-Selling Section: Add "Products you may also like" area when 3+ products in category
• Bundle Proposal Box: Dedicated highlight area when complementary product relationships are detected
• Badge System: Auto-assign NEW (new arrival), BEST (popular), SALE (discounted), HOT (recommended)
• Editorial Illustration Breaks: Insert mood separator illustrations (from Step 2.D) between product groups to create magazine-like visual rhythm
• Product Screenshot Gallery: For hero/premium products with Chrome MCP screenshots, add a responsive screenshot tab component (desktop/tablet/mobile views) inside the product card
• Detail Texture Backgrounds: Apply detail texture illustrations as subtle background images for spec/comparison sections

Product card HTML structure (enhanced with screenshot gallery and illustrations):

<article class="product-card product-card--{tier}" data-product-id="{id}">
  <div class="product-card__badges">
    <span class="badge badge--{type}">{badge-text}</span>
  </div>
  <div class="product-card__image">
    <img src="../images/products/{image}" alt="{product-name}" loading="lazy">
  </div>
  <!-- Screenshot Gallery (hero/premium products with SERVICE_URL only) -->
  <div class="product-card__screenshot-gallery">
    <div class="screenshot-tabs">
      <button class="screenshot-tab screenshot-tab--active" data-viewport="desktop">Desktop</button>
      <button class="screenshot-tab" data-viewport="tablet">Tablet</button>
      <button class="screenshot-tab" data-viewport="mobile">Mobile</button>
    </div>
    <div class="screenshot-panels">
      <div class="screenshot-panel screenshot-panel--active" data-viewport="desktop">
        <div class="screenshot-frame screenshot-frame--browser">
          <div class="screenshot-frame__chrome">
            <span class="screenshot-frame__dot"></span>
            <span class="screenshot-frame__dot"></span>
            <span class="screenshot-frame__dot"></span>
            <span class="screenshot-frame__url">{SERVICE_URL}/{product-route}</span>
          </div>
          <img src="../images/screenshots/desktop/{screenshot}" alt="{product-name} desktop view" loading="lazy">
        </div>
      </div>
      <div class="screenshot-panel" data-viewport="tablet">
        <div class="screenshot-frame screenshot-frame--tablet">
          <img src="../images/screenshots/tablet/{screenshot}" alt="{product-name} tablet view" loading="lazy">
        </div>
      </div>
      <div class="screenshot-panel" data-viewport="mobile">
        <div class="screenshot-frame screenshot-frame--mobile">
          <img src="../images/screenshots/mobile/{screenshot}" alt="{product-name} mobile view" loading="lazy">
        </div>
      </div>
    </div>
  </div>
  <div class="product-card__content">
    <h3 class="product-card__name">{headline}</h3>
    <p class="product-card__subtitle">{subhead}</p>
    <p class="product-card__description">{body}</p>
    <ul class="product-card__features">
      <li>{feature-1}</li>
      <li>{feature-2}</li>
    </ul>
    <div class="product-card__pricing">
      <span class="price price--original">{original-price}</span>
      <span class="price price--current">{current-price}</span>
    </div>
    <a href="#contact" class="cta-button">{cta-text}</a>
  </div>
  <div class="product-card__cross-sell">
    <p>You may also like</p>
    <div class="cross-sell-items">
      <!-- Related product thumbnails -->
    </div>
  </div>
</article>

<!-- Editorial Illustration Break (between product groups) -->
<div class="illustration-break">
  <img src="../images/illustrations/{mood-separator}" alt="" role="presentation" loading="lazy">
</div>

Note: The .product-card__screenshot-gallery block is only included for hero/premium tier products that have Chrome MCP screenshots. Omit entirely for products without screenshots. The .illustration-break is inserted between logical product groups (e.g., after every 3–4 products or between tier boundaries).

D. Screenshot Showcase Page (pages/{NN}-showcase.html, when {SERVICE_URL} available)

A dedicated "See it in action" page that showcases the product/service through captured screenshots — this is the premium differentiator that builds trust and demonstrates real product quality.

Structure:

1. Hero section — Full-width desktop screenshot in browser-chrome frame with headline "See It In Action"
2. Device showcase — 3-device mockup display (desktop + tablet + mobile) with perspective tilt
3. Feature walkthrough — Sequential screenshot cards showing key user flows:

   <div class="showcase-flow">
     <div class="showcase-step">
       <div class="showcase-step__number">1</div>
       <div class="showcase-step__screenshot">
         <div class="screenshot-frame screenshot-frame--browser">
           <div class="screenshot-frame__chrome">
             <span class="screenshot-frame__dot"></span>
             <span class="screenshot-frame__dot"></span>
             <span class="screenshot-frame__dot"></span>
             <span class="screenshot-frame__url">{url}</span>
           </div>
           <img src="../images/screenshots/desktop/{screenshot}" alt="{step-description}" loading="lazy">
         </div>
       </div>
       <div class="showcase-step__content">
         <h3>{step-title}</h3>
         <p>{step-description}</p>
       </div>
     </div>
   </div>
   

4. Responsive comparison — Side-by-side responsive views with tab switching
5. CTA section — "Ready to experience it yourself?" with primary action button

Apply editorial illustration backgrounds from Step 2.D as subtle section dividers within the showcase page.

E. Order/Contact Page (pages/XX-contact.html)

• Ordering instructions (online / phone / email / in-person)
• Contact information card
• QR code placeholder (website link)
• Business hours, shipping info, after-sales service

F. Index Page (index.html)

Entry point for the entire catalog — includes:

• Inline Cover: Hero area (01-cover content embedded)
• Interactive TOC: Category links + representative image thumbnails
• Search Bar: Client-side product name/category search (Cmd+K)
• Navigation Bar: Category tabs + dark mode toggle + font size control
• Unified Inline View: Fetches <main> content from pages/*.html and assembles into a single-scroll view (SPA-style)
• Individual Page Links: Each page remains independently accessible

Step 5: Validation & Completion Report

A. Output Validation

Automatically validate all generated files against the following criteria:

If broken references are found, fix them immediately.

B. Final Report

## Catalog Generation Complete

### Basic Info
- **Catalog Name**: {catalog-name}
- **Design Tone**: {DESIGN_TONE}
- **Service URL**: {SERVICE_URL or "N/A — AI visuals only"}
- **Total Products**: {N} ({category-count} categories)
- **Total Pages**: {N} pages

### Generated Files
| File | Description |
|------|-------------|
| `catalog/{name}/index.html` | Main entry point (cover + TOC + unified view) |
| `catalog/{name}/pages/*.html` | {N} individual pages |
| `catalog/{name}/pages/{NN}-showcase.html` | Screenshot showcase page (if SERVICE_URL) |
| `catalog/{name}/assets/*.css` | 4 stylesheets |
| `catalog/{name}/shared/*.js` | 3 JS modules |
| `catalog/{name}/images/` | {N} total image assets |

### Visual Assets
| Type | Count | Source |
|------|-------|--------|
| Chrome MCP Screenshots | {N} (desktop: {N}, tablet: {N}, mobile: {N}) | Live service capture |
| Hero Banner | 1 | fect-image AI |
| Category Visuals | {N} | fect-image AI |
| Editorial Illustrations | {N} (mood: {N}, lifestyle: {N}, texture: {N}) | fect-image AI |
| Lifestyle Shots | {N} | fect-image AI |
| User-Provided Images | {N} | Original data |

### Applied Sales Strategies
- Cross-selling sections: {N}
- Bundle proposals: {N}
- Price anchoring: {applied/not-applied}
- CTA placements: {N} total
- Screenshot showcase: {"included — builds trust with real product visuals" / "not included — no SERVICE_URL"}

### Preview
> Open `catalog/{name}/index.html` in a browser to preview.
> Print: Use browser print (Cmd+P) for A4-optimized output.