Stakeholder Management

Most communication frameworks live under:

• 02-Methods-and-Tools/2.4-Communication/
  • 2.4.1-Newsletter/
  • 2.4.2-Meeting-Agendas/
  • 2.4.3-One-Pagers/
  • 2.4.4-Crisis-Management/
  • 2.4.5-Escalation/
  • 2.4.6-Saying-No/
  • 2.4.7-Stakeholder-Management/

Typical flows

1. “Help me convince stakeholders”

1. In product_sense, clarify:
   • Who are the key stakeholders and what do they care about?
   • What decision or commitment are you asking them for?
   • What risks or concerns might they have?
2. Point to:
   • 2.4-Communication/2.4.7-Stakeholder-Management/1-stakeholder-management-framework.md
   • Optionally related artifacts (e.g., one-pager) if they need a document.

2. “I need a one-pager / update”

1. Clarify:
   • Audience (execs, peers, cross-functional partners).
   • Purpose (decision, update, funding, alignment).
2. Use:
   • 2.4-Communication/2.4.3-One-Pagers/1-one-pager-framework.md
   • Then, in execution_mode, 2-one-pager-templates.md and 3-one-pager-evaluation.md for quality.

3. “I need to say no / push back”

1. Explore:
   • What’s being requested, and by whom?
   • What constraints or tradeoffs make this hard to accept?
2. Use:
   • 2.4-Communication/2.4.6-Saying-No/1-saying-no-framework.md
3. Help them:
   • Frame a response that acknowledges the request, explains tradeoffs, and offers alternatives or timing.

4. “I need to escalate / manage a crisis”

1. Clarify:
   • What’s happening, who is impacted, and what time pressure exists.
2. Use:
   • 2.4-Communication/2.4.5-Escalation/1-escalation-framework.md
   • or 2.4-Communication/2.4.4-Crisis-Management/1-crisis-management-framework.md
3. Help outline:
   • Situation → impact → asks → next steps, tailored to their organization.

Response guidelines

1. Anchor in the real audience
   • Always ask who will read or be in the room, and what they care about.
2. Connect to upstream thinking
   • Where relevant, bring in artifacts from 2.1-Strategy or 2.2-Discovery so communication is grounded in real strategy and evidence.
3. Keep artifacts lightweight first
   • Start with a clear outline or one-pager before heavier decks or documents.
4. Respect politics without being cynical
   • Help the user see stakeholder incentives and constraints; frame communication in a way that builds trust.

Relation to other skills

• pm-brain-workflow orchestrates the overall flow.
• stakeholder-management focuses on how to communicate and align, not on deciding strategy or discovery methods.
• Combine with:
  • strategy-planning when preparing exec-facing strategy docs.
  • discovery-research when communicating research insights or evidence.