Industry influencer and key opinion leader relationship management
The Influencer and KOL Management skill provides industry influencer and key opinion leader relationship management capabilities. This skill enables identification, engagement tracking, and strategic relationship management with analysts, academics, thought leaders, and industry influencers.
const kolDatabase = {
categories: {
industryAnalysts: [
{
name: 'Jane Analyst',
firm: 'Gartner',
coverage: ['AI', 'Enterprise Software'],
reports: ['Magic Quadrant - AI Platforms'],
relationshipOwner: 'AR Director',
lastBriefing: '2025-12-15',
nextScheduled: '2026-03-20',
status: 'strong',
notes: 'Key influencer on AI MQ, prefers technical depth'
}
],
academicExperts: [
{
name: 'Dr. Research Expert',
institution: 'MIT',
expertise: ['Machine Learning', 'Ethics in AI'],
publications: 45,
citations: 12000,
engagement: 'advisory-board',
status: 'active'
}
],
socialInfluencers: [
{
name: 'Tech Influencer',
platforms: ['Twitter', 'LinkedIn', 'Substack'],
followers: 250000,
topics: ['Enterprise Tech', 'AI'],
engagement: 'briefings-and-content',
sentiment: 'positive'
}
],
podcastHosts: [
{
name: 'Podcast Host',
show: 'Tech Industry Podcast',
audience: 50000,
guestOpportunity: true,
lastAppearance: '2025-10-01',
status: 'warm'
}
]
}
};
const engagementProgram = {
program: 'Q1 2026 Analyst Relations',
objectives: [
'Maintain positive positioning in Gartner MQ',
'Secure inclusion in Forrester Wave',
'Build relationships with 3 new analysts'
],
activities: {
briefings: [
{ analyst: 'Jane Analyst', firm: 'Gartner', date: '2026-02-15', topic: 'Product Roadmap' },
{ analyst: 'John Researcher', firm: 'Forrester', date: '2026-02-20', topic: 'Customer Success Stories' }
],
inquiries: {
scheduled: 5,
topics: ['Competitive positioning', 'Market strategy']
},
events: [
{ event: 'Gartner Symposium', activities: ['1:1 meetings', 'Executive roundtable'] }
],
content: [
{ type: 'Research note response', count: 10 },
{ type: 'Citation in reports', target: 5 }
]
},
metrics: {
briefingsCompleted: 8,
analystSentiment: 'positive',
reportMentions: 12,
mqPositionChange: '+1 quadrant position'
}
};
This skill integrates with the following PR processes:
| Process | Integration Points |
|---|---|
| media-relations-strategy.js | Analyst strategy |
| executive-visibility-program.js | Thought leadership |
| stakeholder-mapping.js | Influencer mapping |
| influencer-relationship.js | Relationship management |
| Metric | Description | Target |
|---|---|---|
| Analyst Sentiment | Overall analyst sentiment | Positive |
| Report Mentions | Citations in analyst reports | Growing |
| Briefing Cadence | Regular briefing completion | Quarterly minimum |
| Influencer Reach | Total influencer audience | Expanding |
| Relationship Health | Active positive relationships | >80% |