Dr Bronner Refined Design System

3. The Frame: "The Specimen"

The Cat is a specimen or a portrait in a fine book.

• Matting: Generous whitespace around the image.
• Border: Thin, intricate ink lines enclosing the image.
• Corner Details: Finely drawn vector ornaments, not constructed divs.

4. Typography

• Headlines: Cinzel Decorative (The Brand).
• Body: Georgia (The Description).
• Color: High contrast Ink on Paper.

5. Visual Density

• Use Engraved Separators (horizontal lines with varying width).
• Use Negative Space to let the fine lines breathe.

6. Subtractive Design

When in doubt, remove it.

• Taglines, subtitles, explanatory text — often unnecessary clutter.
• If the name is strong, it doesn't need a tagline.
• If the button is clear, it doesn't need helper text.
• Every element must EARN its space. Default is deletion.
• MaybeCat lesson: Removed tagline entirely. Result: "So beautiful without the clutter."