Review ads and landing pages for compliance issues including FTC disclosure requirements, platform policy compliance, and restricted claims. Use before launching campaigns, when ads get rejected, or when auditing existing creative.
Review creative for regulatory and platform compliance.
Required Disclosures:
Disclosure Placement:
Common FTC Issues:
Facebook/Meta Policies:
TikTok Policies:
Google/YouTube Policies:
Native Ad Policies:
Health Claims:
Financial Claims:
Before/After:
Testimonials:
Reframing Techniques:
Safe Phrasing:
| Problematic | Compliant Alternative |
|---|---|
| "Lose 30 lbs in 30 days" | "Supports healthy weight management" |
| "Cures diabetes" | "Supports healthy blood sugar levels" |
| "Make $10K/month" | "Income potential varies" |
| "Guaranteed results" | "Results may vary" |
## COMPLIANCE CHECK: [Creative/Campaign Name]
### REVIEW SUMMARY
**Overall Risk Level:** [Low / Medium / High / Critical]
**Issues Found:** [#]
**Platforms Reviewed For:** [FB, TikTok, Google, Native]
---
### FTC COMPLIANCE
**Disclosure Status:** [Compliant / Needs Work / Non-Compliant]
**Required Disclosures:**
- [ ] Affiliate relationship disclosed
- [ ] Sponsored content marked
- [ ] Typical results disclaimer present
- [ ] Material connections clear
**Issues Found:**
1. [Issue description]
- Location: [Where in creative]
- Severity: [Low/Medium/High]
- Fix: [Recommended solution]
---
### PLATFORM POLICY COMPLIANCE
**Facebook/Meta:**
| Policy Area | Status | Issue | Fix |
|-------------|--------|-------|-----|
| Personal attributes | [Pass/Fail] | [Issue] | [Fix] |
| Before/after | [Pass/Fail] | [Issue] | [Fix] |
| Health claims | [Pass/Fail] | [Issue] | [Fix] |
| Landing page match | [Pass/Fail] | [Issue] | [Fix] |
**TikTok:**
| Policy Area | Status | Issue | Fix |
|-------------|--------|-------|-----|
| [Area] | [Pass/Fail] | [Issue] | [Fix] |
**[Other Platforms]:**
...
---
### CLAIM ANALYSIS
**Claims Made:**
1. "[Claim from creative]"
- Type: [Health/Financial/Results]
- Status: [Safe / Risky / Prohibited]
- Evidence required: [What's needed to support]
- Recommendation: [Keep/Modify/Remove]
2. "[Claim from creative]"
...
---
### FLAGGED CONTENT
**HIGH RISK (Must Fix):**
1. **Issue:** [Description]
- Location: [Where]
- Why it's a problem: [Explanation]
- Compliant alternative: "[Suggested rewording]"
**MEDIUM RISK (Should Fix):**
1. **Issue:** [Description]
...
**LOW RISK (Consider Fixing):**
1. **Issue:** [Description]
...
---
### TESTIMONIALS/SOCIAL PROOF
**Testimonials Used:**
1. [Testimonial description]
- Disclosure present: [Yes/No]
- Typical results: [Yes/No/Unclear]
- Recommendation: [Action needed]
---
### LANDING PAGE COMPLIANCE
**Page:** [URL]
| Element | Status | Issue |
|---------|--------|-------|
| Claims match ad | [Pass/Fail] | [Issue] |
| Disclosures present | [Pass/Fail] | [Issue] |
| Terms/Privacy linked | [Pass/Fail] | [Issue] |
| Contact info | [Pass/Fail] | [Issue] |
---
### RECOMMENDED CHANGES
**Critical (Before Launch):**
1. [ ] [Change required]
2. [ ] [Change required]
**Important (Soon):**
1. [ ] [Change recommended]
**Optional (Best Practice):**
1. [ ] [Enhancement]
---
### COMPLIANT COPY ALTERNATIVES
**Original:** "[Problematic text]"
**Compliant Version:** "[Rewritten text]"
**Why:** [Explanation of change]
---
### APPROVAL CHECKLIST
Before launching, confirm:
- [ ] All high-risk issues resolved
- [ ] Disclosures in place
- [ ] Claims substantiated or softened
- [ ] Landing page matches ad
- [ ] Platform-specific requirements met
- [ ] Legal/compliance team approved (if applicable)
---
### RISK ASSESSMENT
**If Launched As-Is:**
- Ad rejection likelihood: [Low/Medium/High]
- Account risk: [Low/Medium/High]
- Legal risk: [Low/Medium/High]
- Reputation risk: [Low/Medium/High]
FTC Guidelines:
Platform Policies:
Safe Practices:
Source: Affiliate Research, FTC guidelines