Use when writing or reviewing any Voyager content — blog posts, emails, social, proposals. Enforces brand voice and rewrites to match.
Apply consistently across all client-facing content: blog posts, emails, social posts, proposals, reports.
| Attribute | Do | Don't |
|---|---|---|
| Tone | Professional but warm — like a trusted advisor, not a vendor | Cold/corporate OR overly casual |
| Focus | Outcomes and results for the client | Agency capabilities or vanity metrics |
| Language | Plain English, concrete specifics | Jargon, buzzwords ("synergy", "leverage", "holistic") |
| Length | Short sentences. Active voice. One idea per sentence. | Long run-ons, passive constructions |
| Claims | Specific ("increased leads 40%") | Vague ("improved performance significantly") |
| CTA | Clear and single | Multiple competing asks |
Before approving any content piece:
/voyager-voice [content])Review the content against the checklist. Flag every violation with a suggested fix.
/voyager-voice [content] --rewrite)Rewrite the full piece in Voyager voice. Show original vs revised side-by-side for anything significantly changed.
If given a specific sentence or headline, rate it 1-5 and suggest alternatives.
Blog posts: Strong hook in first 2 sentences. No "In today's digital landscape..." openers. Emails: Subject line under 50 chars. First sentence = the ask or the value, not pleasantries. Social: Platform-appropriate length. LinkedIn = insight + takeaway. Instagram = visual + brief. No hashtag stuffing. Proposals: Lead with their problem, not our services. Use their industry language.