Real Estate Market Alerts

"Quick heads up — [Address] just reduced from $[X] to $[X] ([Y]% reduction). Based on what you're looking for, this might be worth a second look. Want me to schedule a showing this week?"

2. New Listing Alert

Trigger: New listing appears in target zip code(s) at or under median price

Action:

• Pull full listing details from Zillow/Redfin
• Compare to active buyer criteria in memory/CRM
• Match and send instant alert to relevant buyers
• If it's an expired listing that re-listed: Flag as outreach opportunity for sellers

3. Interest Rate Movement

Trigger: 30-year fixed rate moves more than 0.15% in either direction in a single week

Action (Rate Drop):

• Alert owner: "Rates dropped — this is a buyer activation moment"
• Draft social post: rate drop context + what it means for purchasing power
• Queue outreach to warm buyer leads in nurture: "Rates just moved — here's what that means for your purchasing power"

Action (Rate Spike):

• Alert owner: "Rates spiked — seller urgency play"
• Consider messaging to active listings: "Buyers are more rate-sensitive now — let's review pricing strategy"
• For buyers under contract: Check in on rate lock status

4. Days on Market Threshold

Trigger: Any REX-represented listing hits 21 days on market without an accepted offer

Action:

• Alert owner with showing activity report
• Prepare price reduction analysis (what price would put it in top 10% of value in its comp set?)
• Draft seller communication: "Let's talk strategy — here's what I'm seeing and what I'd recommend"

5. Competitor Activity Alert

Trigger: High volume of new listings or price reductions from a competing agent in target area

Action:

• Log pattern in memory
• Assess: Is this a supply surge? A competitor dumping listings? A seasonal shift?
• Adjust marketing messaging if inventory meaningfully increases ("More options means more negotiating power for buyers")

6. Market Shift Alert

Trigger: Months of supply crosses key thresholds (below 2.0 or above 6.0)

Action:

• Below 2.0 months: Market is critically undersupplied. Alert owner. Prepare "seller's market" campaign. Increase expired/FSBO outreach.
• Above 6.0 months: Market has softened to buyer's market. Adjust seller consultations to more aggressive pricing. Identify buyer prospects who may have been sitting out.

7. Closed Sale Alert (Neighborhood Level)

Trigger: A home closes in a target neighborhood at a price meaningfully above or below comparable REX listings

Action:

• If above: Alert seller clients with good news and use as fresh comparable data
• If below: Flag as potential pricing pressure, discuss with seller

Alert Output Format

Every alert sent to owner should include:

🔔 REX ALERT — [Alert Type]
Date/Time: [timestamp]
Location: [address or neighborhood]
Trigger: [what happened]
Impact: [who this affects and how]
Recommended Action: [specific next step]
Urgency: [Immediate / Today / This Week]

What REX Does NOT Alert On

• Minor DOM fluctuations under 5 days
• Price changes under 1.5% (noise, not signal)
• National news that doesn't affect local market
• Listings outside primary service geography unless specifically relevant to a known client

Learning Protocol

After 90 days of operation, analyze:

• Which alert types generated the most client responses?
• Which alerts led to appointments or deals?
• Which alerts got ignored consistently?

Adjust thresholds and focus accordingly. Store this in memory as "Alert Performance Data."

Skill Location

{baseDir}