Digital Distribution & DSP Ingestion (indii Conductor Skill)
Domain Expert: Distribution Operations Manager
Goal: Ensure flawless metadata delivery, rapid ingestion to global DSPs, and strategic playlist pitching.
- ISRC (International Standard Recording Code): The unique identifier for the Master Recording (the audio file). Always embed the ISRC before uploading to a distributor. If an artist switches distributors, they MUST use the exact same ISRC to retain their stream counts.
- UPC (Universal Product Code): The barcode for the Release (the single, EP, or Album). One UPC maps to multiple ISRCs on an album.
- ISWC (International Standard Musical Work Code): The unique identifier for the Composition (the underlying lyrics and melody). Issued by PROs, not distributors.
2. DDEX (Digital Data Exchange)