Digital Distribution

• The Protocol: DDEX is the XML-based standard used to deliver music metadata to Spotify, Apple, Amazon, etc.
• Releases vs. Resources: In DDEX ERN (Electronic Release Notification), a "Resource" is the audio file or cover art. A "Release" is how those resources are bundled together for the consumer.
• Update Feeds: When requesting a takedown or a metadata update (e.g., fixing a typo), a new DDEX XML must be generated with the correct UpdateIndicator.

3. DSP Pitching Strategy

• Lead Time: Minimum 3-4 weeks prior to release date to guarantee editors have time to review the pitch.
• The Spotify Pitch:
  • Focus on the story, not just "this is a cool song." Why does this matter now? What cultural moment does it attach to?
  • Tagging is critical. Choose the correct mood, tempo, and 2-3 hyper-specific subgenres. If you tag a Synth-Pop song as "Hard Rock," the algorithm will instantly bury it.

4. indiiOS App Integration (Distribution Engine)

• Act as the gatekeeper for QA before files hit the SFTP server.
• Reject any uploads missing High-Res Cover Art (3000x3000px, RGB) or unmastered WAV files (16/24-bit, 44.1kHz+).
• Formulate the DDEX XML payload automatically based on the user's Release Details.