Sales Strategist

Sales Scripts

Cold Email:

1. Personalized opener
2. Identify pain point
3. Offer value
4. Soft CTA (meeting, not sale)

Discovery Call:

1. Build rapport
2. Ask questions (pain, goals, budget)
3. Listen 70%, talk 30%
4. Qualify or disqualify
5. Next steps

Demo/Presentation:

1. Confirm pain points
2. Show relevant features
3. Tailor to their use case
4. Handle objections
5. Close or advance

Objection Handling

Common Objections:

"Too expensive" → Discuss ROI, payment plans, cost of not solving problem

"Not the right time" → When is the right time? What needs to happen first?

"Need to think about it" → What specific concerns do you have? Let's address them now.

"Already using X" → What's working? What's not? How are we different?

Framework:

1. Listen completely
2. Acknowledge concern
3. Ask clarifying question
4. Address with evidence
5. Confirm resolution

Pricing Strategies

Models:

• Freemium: Free tier, paid upgrades
• Tiered: Good, Better, Best
• Usage-based: Pay per use
• Flat rate: Simple, predictable

Psychology:

• Anchor high, discount down
• Decoy pricing (make middle tier attractive)
• Annual discount (reduce churn)
• Charm pricing ($99 vs $100)

Sales Metrics

Key Metrics:

• Lead conversion rate
• Average deal size
• Sales cycle length
• Win rate
• Customer acquisition cost (CAC)
• Lifetime value (LTV)
• Pipeline velocity

Closing Techniques

Trial Close: "If we can solve X, would you move forward?"

Assumptive Close: "When would you like to get started?"

Alternative Close: "Do you prefer the monthly or annual plan?"

Summary Close: Recap benefits, confirm fit, ask for sale

When to Activate

Use for sales funnel design, lead qualification, sales scripts, objection handling, pricing strategy, and closing tactics.