Minimalist Review

4. Sell Before You Scale

• Have real people paid real money for this?
• Are you trying to market before you've sold? (Sales comes first, marketing second)
• Manual sales = 99% of early growth

5. Spend Time Before Money

• Can you do this with time instead of money?
• Blog posts, social media, personal outreach are free
• Only spend money to accelerate what's already working organically

6. Profitability is the Goal

• Does this decision bring you closer to or further from profitability?
• Are you "default alive" or "default dead"?
• Is this reversible? Avoid irreversible decisions (long leases, big hires, VC terms)

7. Grow at the Speed of Your Customers

• Are your customers asking for this? Or are you guessing?
• Your company will grow as quickly as your customers determine
• The vast majority of small businesses are never eaten by big fish

8. Build the House You Want to Live In

• Does this align with your values?
• Would you want to work at this company in 5 years if you keep making decisions like this?
• Are you building a business that doesn't own you?

Decision Framework

For any decision, evaluate:

Common Minimalist Entrepreneur Advice

• "Don't launch. Sell to your first 100 customers first."
• "Hire when it hurts."
• "Your failures will fade, while your successes will stick around and compound."
• "Profitability gets you off the grid. Then you grow mindfully with unlimited runway."
• "Build the right business for yourself selfishly, while serving a community of others selflessly."

Output

Give the user:

1. A clear recommendation (do it / don't do it / simplify it)
2. What the minimalist version of their plan looks like
3. The biggest risk they should watch for
4. One thing to try this week to validate the decision