Lead magnet creation pack that guides you from idea to launch — brainstorming, naming, landing page copy, viral giveaway post, and mockup generation. Use when someone says "create a lead magnet", "help me build a lead magnet", "brainstorm lead magnet ideas", "write landing page copy for my lead magnet", "write a giveaway post", or "I need a new lead magnet". Covers the full Daniel Bustamante (Velocity) lead magnet system.
Daniel Bustamante's system for going from lead magnet idea to launch. This skill walks you through 5 stages — pick any stage to work on, or run them all in sequence.
Ask the user:
"Where are you in the lead magnet process? Pick a stage:
- Brainstorm — I need ideas for what to create
- Name it — I have the concept, I need a great title
- Landing page copy — I need the copy to get people to opt in
- Viral giveaway post — I need a LinkedIn/social post to promote it
- Mockup — I need to describe/generate a visual mockup
- Full run — Take me through all stages back to back"
Then jump to the relevant stage below.
Ask:
Brainstorm lead magnets across these 7 proven types:
1. The Checklist — A simple checklist for a process they do repeatedly Example: "The 10-Point Email Audit Checklist Before You Hit Send"
2. The Swipe File / Template — Something they can copy and use immediately Example: "12 DM Templates That Actually Get Replies"
3. The Framework / System — A named process that simplifies something complex Example: "The 5-Step Content Flywheel for Solopreneurs"
4. The Resource List / Curation — Your curated list of tools, resources, examples Example: "The 23 AI Tools I Use Daily to Run a One-Person Agency"
5. The Mini Course / Email Course — 5-7 day email sequence teaching one skill Example: "Write Your First Cold Email in 5 Days (Free Email Course)"
6. The Calculator / Quiz — Interactive tool that gives a personalized result Example: "What Should You Charge? (3-Minute Rate Calculator)"
7. The Case Study / Breakdown — A real example with behind-the-scenes detail Example: "How I Got 300 Subscribers in 48 Hours with One LinkedIn Post"
After listing types, generate 15+ specific ideas tailored to their niche. Format:
**[Idea #]** — [Lead Magnet Title]
Type: [Which type above]
Who it's for: [Specific audience segment]
Why it converts: [Why someone would opt in]
End with: "Want me to develop any of these into the next stage — naming, copy, or a full build?"
Use one or more of these frameworks to generate 10+ name options:
The Number + Adjective + Noun: "12 Proven Subject Line Templates That Get 40%+ Open Rates"
The [Timeframe] Result: "Get Your First 500 Email Subscribers in 30 Days"
The Ultimate [Specific Thing] for [Specific Person]: "The Ultimate LinkedIn Audit for B2B Consultants"
The [Mechanism] That [Result]: "The One-Page Content Framework That Eliminates Writer's Block"
What [Specific Person] Does to [Achieve Result]: "What Top Ghostwriters Do to Land $5K/Month Clients"
The [Adjective] Guide to [Desirable Outcome]: "The No-Fluff Guide to Building an Email List Without Paid Ads"
[Number] [Things] That [Result]: "7 Lead Magnet Mistakes That Kill Your Opt-In Rate"
Generate 10 name options. Bold the top 3 with a 1-line note on why they work.
# LANDING PAGE COPY: [Lead Magnet Name]
---
## HEADLINE
[Bold, outcome-driven, specific]
Examples:
- "Get [Specific Result] in [Timeframe]"
- "The [Adjective] System for [Outcome] — Free"
- "[Number] [Things] That [Result] (Free Download)"
## SUBHEADLINE
[Clarifies who it's for and what they get — 1 sentence]
---
## BODY COPY
**The hook (2-3 sentences):**
[Speak to the pain or desire. Make them feel seen. Don't pitch yet.]
**What you'll get (bullet list — 4-6 bullets):**
- [Specific thing included + why it matters]
- [Specific thing included + why it matters]
- [Specific thing included + why it matters]
- [Specific thing included + why it matters]
**The credibility line (1-2 sentences):**
[Who created this and why they're qualified. Simple, no hype.]
**The close:**
[1-2 sentences. Reiterate the transformation. Create gentle urgency if applicable.]
---
## CTA BUTTON TEXT
Options:
- "Send Me the [Name] →"
- "Get Free Access →"
- "Download Now — It's Free →"
---
## FORM BELOW (Fields to collect)
- First name
- Email address
[Keep it to 2 fields max for highest conversion]
---
[HOOK — 1 line that creates curiosity or makes a bold claim]
[CONTEXT — 1-3 lines that establish credibility or describe the problem]
[THE OFFER — what you're giving away, described specifically]
Here's what's inside:
→ [Specific thing 1]
→ [Specific thing 2]
→ [Specific thing 3]
→ [Specific thing 4]
[THE ASK — how to get it]
Option A: "Drop "[KEYWORD]" in the comments and I'll DM you the link."
Option B: "Grab it free here: [link]"
Option C: "Comment below and I'll send it to you directly."
[AMPLIFICATION LINE — optional, creates social proof or FOMO]
Example: "Over [X] people have already downloaded this." or "I'll close this in 48 hours."
Generate 3 post variations:
Ask:
Then generate:
A detailed visual description they can pass to a designer or use in a tool like Canva, Midjourney, or Adobe Express:
Mockup Description for [Lead Magnet Name]:
Format: [PDF cover / checklist page / email screenshot / etc.]
Displayed on: [flat surface / iPad mockup / laptop screen / phone screen]
Cover design:
- Background: [color or gradient]
- Title text: "[Lead Magnet Name]" in [font style — bold serif / clean sans-serif / etc.]
- Subtitle: "[Subtitle if applicable]"
- Visual element: [icon, illustration, abstract shape, author photo, etc.]
- Color palette: [primary, secondary, accent]
- Overall feel: [modern & minimal / bold & colorful / elegant & professional / etc.]
If generating with AI image tools, use this prompt:
"[Ready-to-use Midjourney or DALL-E prompt]"