A specialized skill for the sns-strategist and visual-planner agents covering platform algorithms. Provides how recommendation algorithms work and reach optimization strategies for Instagram, TikTok, LinkedIn, and X. Use for 'algorithm,' 'reach rate,' 'exposure optimization,' 'feed algorithm,' and similar topics.
Specialized algorithm knowledge used by the sns-strategist and visual-planner agents when designing content strategy and visuals.
Even great content can be shown to only 10% of followers by the algorithm. The algorithm is not the enemy — it is a tool to be leveraged.
| Signal | Weight | Description |
|---|---|---|
| Relationship | 30% | Frequency of prior interactions (likes, comments, DMs, tags) |
| Interest | 25% | History of consuming similar content |
| Timeliness | 20% | Time elapsed since posting (recent favored) |
| Session Frequency | 15% | More diverse content shown to frequent users |
| Following Count | 10% | More follows = lower individual content exposure probability |
| Format | Key Metric | Optimization Strategy |
|---|---|---|
| Feed Post | Save > Share > Comment > Like | Information-rich content worth saving |
| Reels | Completion Rate > Share > Replay | Hook within 3 sec, 15-30 sec optimal, loop structure |
| Carousel | Swipe Rate > Save > Share | Hook on first slide, CTA on last |
| Stories | Reply > Poll/Quiz Participation > Tap Speed | Interactive stickers, questions |
| Audience | Optimal Posting Time |
|---|---|
| General | Tue-Fri 11:00-13:00, 19:00-21:00 |
| B2B | Tue-Thu 08:00-09:00 |
| Weekend Content | Sat 10:00-12:00 |
| Signal | Weight | Description |
|---|---|---|
| Completion Rate | 35% | Watched to the end (most important) |
| Re-watch | 20% | Repeated viewing of same video |
| Share | 15% | DM/external sharing |
| Comments | 15% | Comment writing and length |
| Profile View | 10% | Visited profile after watching |
| Follow | 5% | Followed after watching |
| Classification | Reach | Characteristics |
|---|---|---|
| Native Text | Highest | Text only, no external links |
| Image Post | High | Includes 1-3 images |
| Document/PDF | High | Slide-format document upload |
| Video | Medium | Native upload only (no YouTube links) |
| External Link | Low | Including external URLs reduces reach 40-50% |
The first hour's reactions after posting determine overall reach:
| Signal | Effect |
|---|---|
| Retweet + Quote | Highest weight — virality signal |
| Reply Threads | Conversation creation = content value |
| Bookmark | Signal strengthened since 2023 |
| Dwell Time | Content read at length is favored |
| Image/Video | 1.5-2x reach vs text-only |
| External Link | 30-50% reach decrease (separate to self-reply) |
| Day | Optimal Platform | Reason |
|---|---|---|
| Mon | Week start, work mode | |
| Tue-Wed | Instagram, X | Peak activity hours |
| Thu | TikTok | Weekend content consumption pattern begins |
| Fri | X, Instagram | Light content, weekend preview |
| Sat-Sun | Instagram, TikTok | Leisure time, entertainment |
| Platform | Minimum | Recommended | Maximum |
|---|---|---|---|
| Instagram Feed | 3x/week | 4-5x/week | 1x/day |
| Instagram Stories | 1x/day | 3-5x/day | 10x/day |
| TikTok | 3x/week | 1-2x/day | 3x/day |
| 2x/week | 3-4x/week | 1x/day | |
| X | 1x/day | 3-5x/day | 10x/day |