Review Resume

2. Detailed Feedback on 10 Best Practices

Iterate through each best practice below. For each one:

• Explain the best practice clearly
• Identify what's working well or needs improvement in their resume
• Provide specific, actionable suggestions
• Use direct quotes from their resume when possible
• Suggest concrete edits or examples

3. Conclusion

End with encouragement and a summary. Use their name if available. Offer to review again if they make changes.

Example: "You're on the right track, Sarah. Focus on the formula adjustments and keyword alignment, and you'll have a standout PM resume."

10 Best Practices for PM Resumes

Best Practice 1: Professional Summary

A strong summary is 2-3 lines, specific, and avoids generic statements.

Evaluation:

• Does it showcase unique value? Or is it generic ("Passionate about building great products")?
• Does it include relevant PM experience level or domain expertise?
• Is it free of vague language like "strategic thinker" or "team player"?

Guidance:

• Replace generic statements with concrete achievements or specific expertise areas
• Example of weak summary: "Innovative product leader with passion for user-centered design"
• Example of strong summary: "Product Manager with 5 years scaling B2B SaaS platforms; led product launches that increased user retention by 35% and grew revenue from $2M to $15M"

Best Practice 2: Avoid Personal Pronouns

Resumes should not use "I," "me," "his," "her," "we," or similar pronouns.

Evaluation:

• Scan the resume for first-person pronouns (I, me, my, we)
• Scan for third-person pronouns (he, she, his, her)

Guidance:

• Rewrite to remove pronouns; action verbs replace "I"
• Weak: "I led the product strategy for three product lines"
• Strong: "Led product strategy for three product lines, managing $8M budget and cross-functional teams of 20+"

Best Practice 3: Keep It Concise

A PM resume should be 1-2 pages (maximum). Each job should have 3-5 bullet points.

Evaluation:

• Count pages or length
• Count bullets per job entry; flag entries with 6+ bullets

Guidance:

• Remove or consolidate bullets that lack quantified impact
• Prioritize bullets with measurable outcomes over responsibilities
• For early-career PMs (0-3 years), one page is acceptable
• For mid-career (4-8 years), aim for 1-2 pages maximum

Best Practice 4: XYZ+S Formula

Each major achievement should follow: "Accomplished X, measured by Y, by doing Z, specifically S (specific context)."

Evaluation:

• Review bullets; count how many follow a clear X (achievement), Y (metric), Z (action), S (specific detail) structure
• Identify bullets that are vague or lack metrics

Guidance:

• Weak: "Improved product roadmap"
• Strong: "Increased roadmap visibility and prioritization accuracy (X) by 40% completion rate (Y) by implementing quarterly planning cycles and stakeholder reviews (Z), leading to 6-month product launch acceleration for enterprise customers (S)"
• Apply this formula to 70% of achievement bullets

Best Practice 5: Professional Email Address

Use a professional email. Avoid nicknames, numbers, or unprofessional domains.

Evaluation:

• Check if email is professional ([email protected] is ideal)
• Flag any casual or unprofessional-looking emails

Guidance:

• If current email is unprofessional, create a Gmail account with your professional name
• Use format: [email protected] or your custom domain
• Avoid: [email protected], [email protected]

Best Practice 6: Tailor to the Specific Job

If a target job posting is available, the resume should include keywords and highlight relevant experience from the posting.

Evaluation:

• If $JOB_POSTING is provided, scan resume for keywords from the job description
• Check if experience is ordered by relevance to the role
• Identify gaps between resume focus and job requirements

Guidance:

• Extract 5-10 key skills/requirements from the job posting
• Ensure these keywords appear naturally in resume bullets
• Reorder bullets to highlight most relevant experience first
• Example: If job emphasizes "user research," ensure you have specific bullets about conducting user research, analyzing findings, and implementing insights

Customize by Role Focus:

• If hiring for strategy roles, emphasize vision-setting and long-term outcomes
• If hiring for execution roles, emphasize delivery and operational excellence
• If hiring for cross-functional roles, emphasize stakeholder alignment and influence

Best Practice 7: Showcase Product and Business Skills

Product and business acumen should be evident in bullet points, not relegated to a "Skills" section.

Evaluation:

• Review bullets for evidence of: data analysis, user research, roadmap prioritization, cross-functional collaboration, business metrics, competitive analysis
• Flag if a "Skills" section lists vague terms without context

Guidance:

• Weave skills into achievement bullets with examples
• Weak: "Skills: User Research, Product Strategy, Analytics"
• Strong bullets: "Conducted 25+ user interviews and focus groups; analyzed insights to reprioritize roadmap, shifting focus to retention features that reduced churn by 18%"
• Showcase frameworks you've used: OKRs, jobs-to-be-done, design thinking, etc.

Best Practice 8: Include All Elements in the Right Order

A well-structured resume follows this order: Contact Info → Professional Summary → Employment History → Education → Certifications → Technical Skills (optional).

Evaluation:

• Verify the order of sections
• Check that contact info is at the top

Guidance:

• Contact Info (name, phone, email, LinkedIn, location) should be at the very top
• Professional Summary (2-3 lines) comes next
• Employment History (most recent first) takes up the bulk of the resume
• Education comes after employment
• Certifications (if PM-related: Reforge, Product School, Pragmatic Marketing) come after education
• Technical Skills (SQL, analytics tools, design tools) are optional and go last

Best Practice 9: Advice for Recent Graduates or Career Changers

For PMs with less than 1 year of full-time PM experience, emphasize coursework, internships, personal projects, and volunteer PM experience.

Evaluation:

• Check resume for experience level (is this early-career?)
• Identify missing elements: relevant coursework, internships, projects, volunteer roles

Guidance:

• Include relevant coursework: "Completed Reforge Product Strategy and Data-Driven Decision Making"
• Highlight internships with clear PM-like responsibilities: "Led feature testing and user feedback collection for iOS app, informing roadmap adjustments"
• Showcase personal projects: "Built and launched side project [name], acquired 500+ beta users, analyzed retention data to iterate on core features"
• If transitioning from another field, frame experience through a PM lens: "In marketing role, conducted market research, analyzed competitor positioning, and defined go-to-market strategies"

Best Practice 10: Use Standard Language and Job Titles

Use clear, standard job titles and language. Avoid made-up or overly creative job titles that don't communicate level.

Evaluation:

• Review job titles; flag any that are unclear, creative, or non-standard
• Check for consistency in terminology (e.g., not mixing "managed," "oversaw," "led" without clear distinctions)

Guidance:

• Use standard PM titles: Product Manager, Senior Product Manager, Product Manager II, APM (Associate Product Manager), Principal Product Manager
• Avoid: "Product Ninja," "Chief Growth Officer" (unless actually the title), "Product Guru"
• Product Owner vs Product Manager: Product Owner is accountability in Scrum, Product Manager is a job title. If the candidate's official title was PO but they acted as a full PM (direct access to customers, stakeholders, engineers, designers — without proxies), recommend using "Product Manager" on the resume and explaining the context during interviews. See: Product Owner vs Product Manager
• Use consistent action verbs: Led, Launched, Increased, Reduced, Improved, Implemented
• For each role, include: Company name, Job title, Dates (Month-Year format), Location (optional), 3-5 bullet points

Important Guidelines

• Tone: Keep feedback casual yet professional. Be encouraging and positive.
• Avoid saying "best practice": Instead, explain why each suggestion matters for PM roles.
• Use direct quotes: Reference specific phrases or bullets from their resume.
• Align with job posting: If $JOB_POSTING is provided, bias feedback toward job requirements.
• Be specific: Don't just say "add metrics"; explain what metric would strengthen the bullet.
• Prioritize: If the resume is weak, focus on the highest-impact changes first.

Additional Tips for Product Managers

• Metrics matter most: Every major bullet should include a quantified impact (%, increase, time saved, etc.)
• Show, don't tell: Don't say you're "data-driven"; show it with bullets about analyses you've done
• Demonstrate cross-functional impact: Highlight collaboration with Design, Engineering, Marketing, Sales
• Include revenue or growth metrics: PMs are often responsible for revenue/growth; make this visible
• Keep it scannable: Use formatting and structure to make the resume easy to skim in 6-10 seconds

Further Reading

• How to Land a PM Interview: A Step-by-Step Guide. Product Manager Resume Template.
• How to ace your Product Manager resume? 12 Tips + Templates
• Step-by-step Course to Craft a Killer PM Resume That Stands Out (video course)