⚔️ Brand Butler Webinar Warrior

When to Use This Skill

Use when the user asks to:

• Build a webinar strategy from scratch
• Write a webinar script or delivery outline
• Create a slide deck structure for a webinar or live training
• Write pre-webinar email sequences (confirmation, day-before, day-of)
• Write post-webinar email sequences (replay buyers + non-buyers)
• Design the offer structure (free registration, order bump, main offer)
• Build the traffic strategy (paid ads + organic amplification)
• Write ad copy for webinar promotion
• Calculate revenue projections and ROI
• Create a post-webinar debrief framework
• Answer "how do I sell from a webinar?" or "how do I convert my audience?"

Phase 0: Intake (Always Start Here)

Before building anything, gather these details. Never skip this phase.

Read references/intake-questions.md for the complete intake form with all 9 sections (A through I).

Minimum Required Before Building

The Big Domino — Find This First

Every webinar is built around ONE statement that if believed makes everything else irrelevant.

Ask the user: "If your audience believed one thing — one shift in how they think — that would make buying your offer the obvious next step, what would that belief be?"

Examples:

• Skill Stacker: "AI is not a tool — it's infrastructure"
• Real estate: "You don't need money to buy your first property — you need the right system"
• Fitness: "Your diet isn't the problem — your metabolic identity is"

If the user can't articulate it yet, help them find it before proceeding.

Phase 1: Webinar Positioning

Read references/positioning-framework.md for title formulas, promise structures, and outcome statements.

Webinar Title Formulas

1. "Stop [Old Behavior] — Start [New Behavior]" — highest conversion
2. "How to [Desired Outcome] Without [Common Objection]"
3. "The [Audience] Who [Achieved Result]: What They Know That You Don't"
4. "Why [Common Belief] Is Wrong — And What Actually Works"

The Promise Structure

Primary Promise: "By the end of this webinar, you will have [specific outcome] — plus [secondary benefit]."

What We'll Cover (5 curiosity-driven points): Each should make the audience think "I need to know this" — not "that sounds useful."

Outcome Statement: "You'll leave with [X], [Y], and [Z] — not another list of [thing they're tired of]."

Phase 2: The 14-Step Framework (Fladlien + Brunson Combined)

Read references/14-step-framework.md for detailed instructions on each step with examples.

The Framework at a Glance

Plus Brunson-only elements:

• Trial closes throughout (every 60-90 seconds)
• The Stack (restack before price reveal)
• Countdown clock (30-minute Q&A close window)
• Hook to end (gift for staying till the end)

Commitment Question Examples

After each mechanism:

• "Can you see how this one shift changes everything? Drop YES in the chat."
• "Can you see yourself applying this within 90 days? YES or NOT YET."
• "If this was the only thing you got from today — would it be worth your time?"

Phase 3: The Offer Structure

Read references/offer-structure.md for the complete offer building framework including order bumps, bonus strategy, and the Stack.

3-Tier Offer Architecture

Tier 1 — Free Registration: Outcomes, not features.

Tier 2 — Order Bump ($7-$47): Confirmation page only. One time. Replay + templates + cheat sheet.

Tier 3 — Main Offer (Webinar-Only Pricing): The offer that disappears after the webinar.

The Bonus Strategy (Fladlien)

Each bonus must do one of three things:

1. Kill an objection — destroy a specific reason not to buy
2. Dramatic demonstration — value so clear they'd buy just for this
3. Proof element — a result so specific it validates the entire offer

CTA after every single bonus. Save the best for last.

The Stack (Brunson)

Restack the full offer before every price reveal. Never list items once at the end. "So that means you get [1] + [2] + [3]... total value of $[X]."

Phase 4: Email Sequences

Read references/email-sequences.md for complete pre and post webinar email sequences with copy templates.

B4 and C4 send TWICE on Day 5 — 9am and 7pm.

Phase 5: Traffic Strategy

Read references/traffic-strategy.md for ad copy frameworks, organic amplification, and projection models.

Always produce all 5 ad copy variations before launching.

Phase 6: Revenue Projections

EPR formula: Total revenue / Total registrations = Earnings Per Registrant

• EPR above $5.00 — scale aggressively
• EPR $2.00-$5.00 — optimize and rerun
• EPR below $2.00 — diagnose before scaling

Phase 7: Slide Deck Outline

Read references/slide-deck-framework.md for the complete 47-slide structure with timing, layout specs, and design system.

Hard ceiling: 50 slides.

Phase 8: Implementation Checklist

Read references/implementation-checklist.md for the complete pre-launch through post-webinar task list.

Critical Path Rule: Test the full funnel yourself before spending a single dollar on traffic.

Key Principles

1. One big domino. Find the one belief. Build everything around it.
2. Pain before gain. Always. No exceptions.
3. Commitment architecture beats persuasion. Get micro-yeses throughout.
4. The script comes before the slides. Slides are props, not the presentation.
5. The Stack is non-negotiable. Brunson removed it once and made zero sales.
6. Bonuses kill objections. Every bonus destroys one specific reason not to buy.
7. Live data beats preparation. Run live. Export Q&A. Rebuild. Repeat.
8. EPR is the scaling number. Know it. Use it to scale with confidence.
9. Scarcity must be real. Fake scarcity trains your audience not to buy on deadline.
10. 30-minute Q&A close window. Where 75% of sales come from. Never skip it.

Reference Files

Built by Adrian Boysel | Brand Butler | Skill Stacker