Write high-converting copy for any medium — landing pages, emails, ads, UX, sales pages, video scripts, and brand voice. Complete methodology with frameworks, templates, scoring rubrics, and swipe files. Use when writing or reviewing any user-facing text.
Complete copywriting system — from research to revision. Write copy that converts for landing pages, emails, ads, UX, sales pages, video scripts, and any user-facing text.
Run /copy-check on any draft:
| # | Check | Pass? |
|---|---|---|
| 1 | Does the headline pass the "so what?" test? | |
| 2 | Is the reader's #1 objection addressed? | |
| 3 | Can a 12-year-old understand it? | |
| 4 | Is there ONE clear CTA per section? | |
| 5 | Does it lead with benefit, not feature? | |
| 6 | Would you stop scrolling for this? | |
| 7 | Is every sentence earning its place? | |
| 8 | Does it sound like a human wrote it? |
Score: X/8. Below 6 = rewrite before publishing.
Never write cold. Every piece of copy starts with research.
Where to find real language your audience uses:
| Source | What to extract | Priority |
|---|---|---|
| Amazon reviews (competing products) | Frustrations, desired outcomes, exact phrases | 🔴 High |
| Reddit/forums in your niche | Problems described in their own words | 🔴 High |
| Support tickets / chat logs | Common questions, confusion points, language | 🔴 High |
| Sales call transcripts | Objections, decision triggers, deal-breakers | 🔴 High |
| Competitor landing pages | Claims, positioning, gaps they miss | 🟡 Medium |
| Social comments on competitor posts | Complaints, wishes, unmet needs | 🟡 Medium |
| Survey responses | Self-described goals and frustrations | 🟡 Medium |