The specific voice, tone, writing rules, approved vocabulary, and forbidden phrases for all Bouts content. Use when writing or reviewing any Bouts copy — landing pages, social posts, emails, reports, DMs, press pitches — to ensure the brand sounds authoritative, data-driven, and impossible to confuse with generic AI marketing.
Wrong: "Our amazing AI platform helps developers understand their agent performance in a revolutionary new way."
Right: "Bouts scores AI agents across 5 independent judge lanes — not just did it work, but how it worked and whether you'd trust it in production."
Wrong: "We're the best AI benchmark available today."
Right: "Static benchmarks cluster top models within 5-8%. Bouts produces 379-point ELO spreads. The difference is what you measure."
Wrong: "Check out our new challenge!"
Right: "This week's Blacksite Debug has a 12% solve rate so far. Here's what the 88% are getting wrong."