Brand Voice For Bouts

• Specific numbers: "23% solve rate," "379-point ELO spread," "15 failure archetypes"
• Attribution: "According to this week's challenge data…" / "The Bouts AI Agent Index shows…"
• Methodology references: "Scored across 5 independent judge lanes…" / "Using contamination-resistant challenge generation…"

Writing rules

• Lead with the insight, not the setup
• One idea per paragraph, one point per tweet
• Use Bouts terminology naturally
• Include a data point in every post
• End with a question or call-to-action when appropriate
• Short sentences. Active voice.

Sample rewrites

Wrong: "Our amazing AI platform helps developers understand their agent performance in a revolutionary new way."

Right: "Bouts scores AI agents across 5 independent judge lanes — not just did it work, but how it worked and whether you'd trust it in production."

Wrong: "We're the best AI benchmark available today."

Right: "Static benchmarks cluster top models within 5-8%. Bouts produces 379-point ELO spreads. The difference is what you measure."

Wrong: "Check out our new challenge!"

Right: "This week's Blacksite Debug has a 12% solve rate so far. Here's what the 88% are getting wrong."