Video Production Guidelines

✅ Good - One feature per scene:

Scene 3: Auto-Fill Feature
VISUAL: Registration form auto-filling patient data
AUDIO: "MYCURE's auto-fill saves 70% of data entry time."

Scene 4: Real-Time Validation
VISUAL: Validation checking fields as user types
AUDIO: "Real-time validation catches errors before they become problems."

Scene 5: Cross-Module Sync
VISUAL: Data flowing between Registration and Billing modules
AUDIO: "Data syncs instantly across all modules."

Result: 3 clear, memorable messages

Test your scene: Ask "What ONE thing do I want viewers to remember?"

• Single idea → Good scene
• Multiple ideas → Split into multiple scenes
• Unclear → Refocus or cut

Principle 2: Visual Supports Audio (Doesn't Duplicate)

Visuals and audio complement, not repeat.

Why: Redundancy wastes cognitive bandwidth. Visual-audio harmony doubles impact.

• Audio explains WHY (concept, benefit, reason)
• Visual shows HOW (demonstration, proof, example)

❌ Bad - Redundant text:

VISUAL: [GRAPHIC: "MYCURE automates patient registration"]
AUDIO: "MYCURE automates patient registration."

Problem: Reading same text while hearing it - redundant, boring

✅ Good - Complementary streams:

VISUAL: [B-ROLL: Patient form auto-filling in 3 seconds]
AUDIO: "MYCURE automates patient registration."

VISUAL: [B-ROLL: Receptionist registering 10 patients quickly]
AUDIO: "That's 70% less time on data entry."

Result: Visual PROVES claim, audio EXPLAINS benefit - impactful

When text overlays ARE okay:

1. Statistics ("73% of clinics", "10 hours saved")
2. Key terms (technical words to remember)
3. CTAs (contact info, demo links)
4. Lower thirds (names, titles, locations)

Text overlay rules:

• 5-7 words maximum
• High contrast (readable)
• On screen 3-5 seconds minimum

Principle 3: The 3-Second Rule

Every visual element must be on screen at least 3 seconds.

Why: Human visual processing timeline:

• 0-1s: Brain registers change
• 1-2s: Brain identifies what it's seeing
• 2-3s: Brain understands meaning
• 3+s: Brain integrates information

Timing guidelines:

• Text overlays: 3-5 seconds minimum
• Graphics: 3-4 seconds minimum
• B-roll shots: 3-6 seconds per shot
• Transitions: 0.5-1 second (quick, don't linger)
• Scene changes: 10+ seconds minimum

❌ Bad - Rapid cuts:

[B-ROLL: Typing - 1 second]
[B-ROLL: Clicking - 1 second]
[B-ROLL: Scrolling - 1 second]
[B-ROLL: Saving - 1 second]

Problem: 4 shots in 4 seconds - can't process, feels hectic

✅ Good - Sustained shots:

[B-ROLL: Wide shot of typing, clicking, saving - 6 seconds]
[B-ROLL: Close-up of successful save confirmation - 4 seconds]

Result: 2 shots in 10 seconds - viewer processes information calmly

Principle 4: Progressive Disclosure

Reveal information in layers, building anticipation.

Why: Matches natural learning progression. Creates curiosity. Maintains engagement.

Structure:

1. Tease - Hint at solution without revealing
2. Problem - Establish pain point viewer relates to
3. Solution - Reveal MYCURE as answer
4. Demonstration - Show solution in action
5. Benefit - Quantify impact
6. CTA - Direct next step

Example progression:

Scene 1 (Tease): "What if patient registration took 5 minutes instead of 15?"
Scene 2 (Problem): "Manual registration wastes 10 hours weekly for most clinics."
Scene 3 (Solution): "MYCURE's Registration module automates the process."
Scene 4 (Demo): [Show auto-fill, validation, sync in action]
Scene 5 (Benefit): "Clinics save 8 hours per week. That's an entire workday."
Scene 6 (CTA): "Book a free demo at mycure.md"

Two-Column AV Script Format

Why This Format?

Industry standard used by documentaries, corporate video, TV production.

Benefits:

1. Clear separation - Director knows what to shoot, narrator knows what to read
2. Parallel development - Visual and audio teams work simultaneously
3. Precise timing - Word count ÷ 2.5 = seconds of narration
4. Easy review - Stakeholders can visualize without seeing video

Script Template Structure

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