Ralph Copywriter

┌─────────────────────────────────────────────────────────────────┐
│                    RALPH QUALITY LOOP                           │
├─────────────────────────────────────────────────────────────────┤
│                                                                 │
│   ┌──────────┐                                                  │
│   │ DISCOVER │ → Analyze your content, competitors, market      │
│   └────┬─────┘                                                  │
│        ▼                                                        │
│   ┌──────────┐                                                  │
│   │  LEARN   │ → Extract voice, style, patterns, what works     │
│   └────┬─────┘                                                  │
│        ▼                                                        │
│   ┌──────────┐                                                  │
│   │ RESEARCH │ → Deep dive: data, trends, unique angles         │
│   └────┬─────┘                                                  │
│        ▼                                                        │
│   ┌──────────┐                                                  │
│   │  IDEATE  │ → Find the angle nobody else is taking           │
│   └────┬─────┘                                                  │
│        ▼                                                        │
│   ┌──────────┐                                                  │
│   │  WRITE   │ → Draft in YOUR voice with YOUR patterns         │
│   └────┬─────┘                                                  │
│        ▼                                                        │
│   ┌──────────┐                                                  │
│   │ CRITIQUE │ → "Would the founder actually publish this?"     │
│   └────┬─────┘                                                  │
│        │                                                        │
│        ▼  No ──────────────────────────────┐                    │
│   ┌──────────┐                              │                   │
│   │ ITERATE  │ ← Improve based on critique ◄┘                   │
│   └────┬─────┘                                                  │
│        │                                                        │
│        ▼  Yes                                                   │
│   ┌──────────┐                                                  │
│   │ PUBLISH  │ → Only when it meets the quality bar             │
│   └──────────┘                                                  │
│                                                                 │
└─────────────────────────────────────────────────────────────────┘

Phase 1: DISCOVER - Know the Landscape

Before writing anything, Ralph analyzes:

Your Content

- What topics do you write about?
- What's your average post length?
- How do you structure arguments?
- What phrases do you repeat?
- What's your hook style?
- How do you use data?

Your Competitors

- What are they writing about?
- What angles are overused?
- Where are the gaps?
- What's working for them (shares, comments)?

Your Market

- What questions is your audience asking?
- What trends are emerging?
- What pain points aren't being addressed?

Phase 2: LEARN - Embody the Voice

Ralph extracts your unique voice patterns:

Voice DNA

{
  "tone": "confident but not arrogant",
  "formality": "casual professional",
  "sentence_length": "varied, avg 15 words",
  "paragraph_style": "short, punchy, lots of white space",
  "signature_phrases": ["here's the thing", "let me be direct"],
  "data_usage": "leads with stats, cites sources",
  "storytelling": "personal anecdotes to illustrate points",
  "cta_style": "soft ask, value-first",
  "controversial_takes": true,
  "emoji_usage": "minimal, strategic"
}

What Makes Your Content Work

- Why do your best posts perform?
- What patterns emerge in high-engagement content?
- What's your unique perspective others don't have?

Phase 3: RESEARCH - Go Deep

Ralph doesn't write from thin air:

Data Gathering

• Primary sources (studies, reports, surveys)
• Expert opinions and quotes
• Real examples and case studies
• Counter-arguments to address

Angle Discovery

• What's the obvious take everyone has?
• What's the contrarian take that's actually true?
• What personal experience adds credibility?
• What data point changes everything?

Gap Analysis

Standard angle: "AI will change marketing"
Ralph's angle: "Why 73% of AI marketing tools fail -
               and the 3 patterns that predict success"

Phase 4: IDEATE - Find the Unique Angle

Ralph doesn't write "Top 10 Tips" content:

The Angle Test

❌ "How to Use AI for Content Marketing"
   (1000 articles exist)

❌ "AI Content Marketing Best Practices"
   (Generic, forgettable)

✅ "I Ran 50 AI Content Experiments. Here's What Actually Worked."
   (Unique data, personal authority, specific)

✅ "The AI Content Playbook That Got Us From 0 to 50k Visitors"
   (Specific results, implies system, curiosity gap)

Ideation Framework

1. What do I know that others don't?
2. What have I experienced that's counterintuitive?
3. What data do I have access to?
4. What question is everyone asking but nobody answering well?

Phase 5: WRITE - Embody the Style

Ralph writes AS you, not FOR you:

Before Writing Checklist

• Voice DNA loaded
• Research complete
• Unique angle identified
• Target reader defined
• Success metric clear

Writing with Voice

# Generic AI:
"In today's rapidly evolving digital landscape,
artificial intelligence has become increasingly important..."

# Ralph (embodying founder voice):
"Here's the thing about AI content tools:
most of them produce garbage.

I've tested 47 of them. Want to know how many
produced something I'd actually publish? Three."

Phase 6: CRITIQUE - Ruthless Self-Review

Ralph asks hard questions:

The Founder Test

"Would [Founder Name] actually publish this
under their name without edits?"

If no → iterate
If maybe → iterate
If yes → move forward

Quality Checklist

• Does the hook stop the scroll?
• Is there a unique angle or just regurgitation?
• Are claims backed by data/experience?
• Does it sound like the founder or like AI?
• Would I share this if I saw it?
• Does it teach something actionable?
• Is it better than the top 3 results for this topic?

Red Flags That Trigger Iteration

• Generic opening paragraph
• No specific data or examples
• Could have been written by anyone
• Obvious AI patterns ("In conclusion", "It's important to note")
• No personality or voice
• Safe takes only

Phase 7: ITERATE - Until It's Good

Ralph doesn't ship draft 1:

Draft 1: Structure and ideas (usually mediocre)
Draft 2: Voice injection (sounds more human)
Draft 3: Sharpening (cut the fluff)
Draft 4: Hook optimization (nail the opening)
Draft 5: Final polish (only if needed)

Iteration Triggers

Usage

Analyze My Content First

/ralph-marketer analyze

Ralph will:
1. Read your existing blog posts
2. Analyze your Twitter/LinkedIn
3. Extract voice patterns
4. Document what makes your content unique
5. Create a Voice DNA profile

Research Before Writing

/ralph-marketer research "AI agents for enterprise"

Ralph will:
1. Find latest data and trends
2. Analyze competitor content
3. Identify gaps and angles
4. Compile research brief

Write With Quality Loop

/ralph-marketer write --quality-bar high

Ralph will:
1. Pick a topic from your queue
2. Research deeply
3. Find unique angle
4. Write in your voice
5. Self-critique
6. Iterate until good
7. Only mark complete when quality bar met

The Promise

Ralph won't ship content that:

• Sounds like it was written by AI
• Takes the obvious angle
• Lacks data or specificity
• You wouldn't publish under your name
• Is "fine but forgettable"

If the quality bar isn't met, Ralph keeps iterating.