Write a structured sales proposal or commercial proposal for any deal. Use when asked to write a proposal, sales proposal, commercial proposal, statement of work, or quote document. Produces a complete proposal with problem statement, solution, investment, and next steps.
Writes commercial proposals that win business — structured around the prospect problem, not the product.
Prepared for: [Contact, Title] | [Company] Prepared by: [Name] | [Your Company] [Date] | [Date]
[2-3 paragraphs. Demonstrate you listened. Describe their situation, problem, and impact of not solving it in their words. This section should make them think "yes, exactly." Generic boilerplate here = proposal goes in the bin.]
The key challenge: [One sentence — the core problem] The impact: [What this costs them] What you have tried: [Acknowledge prior attempts]
What we will do (3-5 deliverables or phases)
Phase 1: [Name] (Timeline: [Weeks 1-2]) [What happens, what is delivered, what customer input is needed]
Phase 2: [Name] (Timeline: [Weeks 3-6])
What you will get (outcomes, not features)
What success looks like [How both parties know this worked]
[3-4 sentences. Specific to their situation. Reference similar customers. Generic "why us" sections are skipped.]
| Item | Description | Investment |
|---|---|---|
| [Component 1] | [Description] | £[amount] |
| Total | £[total] |
Payment terms: [Terms] Included: [What is in] Not included: [What is out — prevents scope disputes]
| Milestone | Date |
|---|---|
| Contract signed | [Date] |
| Kickoff | [Date] |
| Delivery | [Date] |