Product Photography

Prerequisites

Before starting this skill:

1. Equipment Available

   • Camera or smartphone (see equipment section)
   • Lighting setup (natural or artificial)
   • Shooting surface/backdrop
   • Tripod (recommended)

2. Products Ready

   • Clean, undamaged samples
   • Complete packaging
   • All variants/colors available
   • Props for lifestyle shots

3. Platform Understanding

   • Image requirements for each platform
   • File format specifications
   • Naming conventions

4. Software Access

   • Photo editing software (Photoshop, Lightroom, or free alternatives)
   • Background removal tool
   • Batch processing capability

Procedure

Step 1: Platform Requirements

What: Understand the specific image requirements for each sales channel.

How:

1.1 Amazon Image Requirements

## Amazon Technical Specifications

### Image Dimensions
| Image Type | Minimum | Recommended | Maximum |
|------------|---------|-------------|---------|
| All images | 1000×1000 px | 2000×2000 px | 10,000×10,000 px |
| Zoom enabled | 1600×1600 px+ | 2000×2000 px | - |

### File Specifications
| Specification | Requirement |
|---------------|-------------|
| Format | JPEG (.jpg), PNG, GIF, TIFF |
| Color mode | sRGB or CMYK |
| File size | <10 MB |
| Aspect ratio | 1:1 (square) preferred |

### Main Image (MAIN) Requirements
| Rule | Requirement |
|------|-------------|
| Background | Pure white (RGB 255,255,255) |
| Product fill | 85% or more of frame |
| Content | Product only (no props, text, logos) |
| Cropping | Product must not be cut off |
| Quality | No pixelation, blur, or artifacts |

### Additional Image Rules
| Allowed | Not Allowed |
|---------|-------------|
| Lifestyle/in-use shots | Watermarks |
| Infographics with text | Badges ("Best Seller") |
| Size comparisons | Promotional text ("Sale") |
| Multiple angles | Amazon logos |
| Close-up details | Multiple products (unless multipack) |
| Brand elements | Excessive borders |

### Image Naming Convention
Format: `[ASIN].[View].[Variant].jpg`

Examples:
- B08XXXXX.MAIN.jpg (Main image)
- B08XXXXX.PT01.jpg (Additional image 1)
- B08XXXXX.PT02.jpg (Additional image 2)
- B08XXXXX.MAIN.BLACK.jpg (Variant - black)

1.2 Website Image Requirements

## Website Image Specifications

### Standard Product Images
| Purpose | Dimensions | Notes |
|---------|------------|-------|
| Main gallery | 1200×1200 px | Square, high res |
| Thumbnails | 400×400 px | Auto-generated |
| Zoom view | 2400×2400 px | If zoom enabled |

### Hero/Banner Images
| Purpose | Dimensions | Notes |
|---------|------------|-------|
| Category banner | 1920×600 px | Landscape |
| Homepage hero | 1920×800 px | Full width |
| Mobile banner | 800×600 px | Portrait/square |

### Background Options
- Pure white (recommended for consistency)
- Light gray (#F5F5F5) for white products
- Lifestyle/in-context backgrounds
- Transparent PNG (for flexible placement)

1.3 eBay Image Requirements

## eBay Image Specifications

### Technical Requirements
| Specification | Requirement |
|---------------|-------------|
| Minimum size | 500×500 px |
| Recommended | 1600×1600 px |
| Format | JPEG, PNG, GIF |
| Background | White or neutral |
| Quantity | Up to 24 images |

### eBay Best Practices
- Use all 12 image slots minimum
- Include scale reference
- Show all sides/angles
- Include packaging shot
- Add condition detail for used items

1.4 Cross-Platform Image Strategy

## Master Image Workflow

### Create Master Files At:
- Resolution: 3000×3000 px minimum
- Format: TIFF or PSD (editable)
- Color: sRGB
- Background: Transparent or white

### Export For Each Platform:
| Platform | Size | Format | Background | Notes |
|----------|------|--------|------------|-------|
| Amazon | 2000×2000 | JPEG | White | 85% fill |
| Website | 2400×2400 | JPEG/PNG | White/transparent | |
| eBay | 1600×1600 | JPEG | White | |
| Social | 1080×1080 | JPEG | Lifestyle/branded | |
| Print catalog | 300 DPI | TIFF | CMYK | |

Tools: Platform guidelines, specification checker

Output: Platform requirement reference document

Step 2: Equipment Recommendations

What: Select appropriate equipment based on budget and needs.

How:

2.1 Budget Level: DIY (<£200)

## DIY Photography Setup

### Camera
**Option 1: Modern Smartphone**
- iPhone 12+ or Samsung Galaxy S21+
- Use native camera app or ProCamera
- Good for products up to 30cm
- Limited for very small details

**Tips:**
- Clean lens before every shoot
- Use back camera (not selfie)
- Avoid digital zoom
- Enable grid for alignment

### Lighting
**Option 1: Natural Light**
- Large window with diffused light
- Best: North-facing or overcast days
- Use white foam board as reflector
- Cost: Free

**Option 2: Basic LED Panels**
- NEEWER 2-Pack LED Video Lights (~£70)
- 5600K daylight balanced
- Adjustable brightness
- Include stands and diffusers

### Background
**Option 1: Poster Board**
- White foam core board (£5)
- Curved for seamless look
- Replace when dirty

**Option 2: Fabric Backdrop**
- White cotton/muslin (~£15)
- Iron before use
- Reusable

### Tripod
**Phone Tripod with Ring Light (~£25)**
- TONOR or similar brand
- Holds phone at product level
- Built-in ring light helps

### DIY Setup Diagram:

     [Window/Light]
          ↓
[White Reflector] ← [Product] → [White Reflector]
          ↓
      [Camera]
          ↓
      [Tripod]

### Total DIY Budget: ~£100-200

2.2 Budget Level: Semi-Pro (£500-2000)

## Semi-Professional Setup

### Camera
**Recommended: Mirrorless or DSLR**

| Camera | Price | Pros | Best For |
|--------|-------|------|----------|
| Sony A6400 | ~£900 | Fast AF, 4K, compact | All-round |
| Canon EOS M50 II | ~£650 | Great colors, easy UI | Beginners |
| Fujifilm X-S10 | ~£900 | Film simulations | Style |

**Lens Recommendation:**
- 35mm f/1.8 (~£250) - Versatile
- 50mm f/1.8 (~£150) - Portraits/lifestyle
- Macro lens (~£400) - Small product details

### Lighting
**Continuous LED Kit (~£300-500)**

| Kit | Price | Features |
|-----|-------|----------|
| Godox SL60W x2 | ~£300 | 60W, Bowens mount |
| Aputure Amaran 100D x2 | ~£400 | Daylight, quiet |
| Neewer 660 x2 | ~£200 | Budget option |

**Add Softboxes:**
- 60×90cm rectangular softbox x2 (~£50 each)
- Creates soft, even light
- Reduces harsh shadows

### Background System
**Professional Backdrop Stand (~£60)**
- Adjustable width and height
- Holds paper rolls or fabric

**Seamless Paper Roll (~£40)**
- 2.7m wide white
- Disposable sections
- Professional look

### Light Tent/Box (Optional)
**For small products (<40cm):**
- PULUZ 80×80cm light box (~£80)
- Built-in LED strips
- Multiple backdrop colors
- Consistent results

### Total Semi-Pro Budget: ~£1,500-2,000

2.3 Budget Level: Professional (£3,000+)

## Professional Studio Setup

### Camera System
**Full-Frame Mirrorless:**
- Sony A7R V (~£3,500) - 61MP, incredible detail
- Canon EOS R5 (~£3,900) - 45MP, excellent color
- Nikon Z8 (~£3,800) - 45MP, robust

**Professional Lenses:**
- 24-70mm f/2.8 (~£1,800) - Versatile zoom
- 90mm f/2.8 Macro (~£800) - Product details
- 50mm f/1.4 (~£1,000) - Portraits/lifestyle

### Lighting System
**Strobe/Flash Setup:**

| Equipment | Price | Purpose |
|-----------|-------|---------|
| Godox AD400 Pro x2 | ~£1,000 | Main/fill light |
| Godox AD200 Pro x2 | ~£600 | Accent/background |
| Softboxes 90×120cm | ~£200 | Light modification |
| Light stands (C-stands) | ~£300 | Professional grade |

**Benefits of Strobes:**
- Freeze motion perfectly
- Consistent output
- Powerful for large products
- Color accurate

### Background System
**Electric Backdrop System (~£500):**
- Multiple rolls on motorized bar
- Quick color changes
- Professional studio look

**Shooting Table (~£300):**
- Acrylic sweep table
- Built for small-medium products
- Easy to clean

### Tethering Setup
**Computer Tethered Shooting:**
- Tether cable (~£40)
- Capture One or Lightroom
- Large monitor for review
- Client can view in real-time

### Total Professional Budget: £8,000-15,000+

2.4 Equipment Checklist

## Equipment Checklist by Budget

### Minimum Viable Setup (All budgets)
- [ ] Camera/smartphone with manual controls
- [ ] At least one light source
- [ ] White background material
- [ ] Stable camera support
- [ ] Editing software

### Recommended Additions
- [ ] Reflector (white foam board minimum)
- [ ] Cable release or timer
- [ ] Cleaning kit (microfiber, air blower)
- [ ] Props for scale reference
- [ ] Color checker card
- [ ] Spare batteries
- [ ] Memory cards (fast, large capacity)

### Nice to Have
- [ ] Multiple backdrop colors
- [ ] Product turntable
- [ ] Macro rails for focus stacking
- [ ] Light meter
- [ ] Tethering kit
- [ ] Styling tools (tape, putty, clamps)

Tools: Equipment research, budget planning

Output: Equipment purchase list with budget

Step 3: Image Shot List

What: Define the specific shots needed for each product.

How:

3.1 Standard 9-Image Set

## Standard Product Image Set

### Image 1: MAIN - Hero Shot
**Purpose:** Primary selling image, search results, thumbnails
**Requirements:**
- Pure white background (RGB 255,255,255)
- Product fills 85%+ of frame
- Front-facing, slightly angled (15-20°)
- Show primary features visible
- No text, graphics, or props

**Technical:**
- Square aspect ratio (1:1)
- Minimum 2000×2000 px
- Sharp focus throughout

### Image 2: Scale Reference
**Purpose:** Show product size in context
**Options:**
- Hand holding product
- Product next to ruler/measuring tape
- Product next to common object (pen, coin)
- Dimensional overlay graphic

**Best Practice:**
- Use clean, professional hands
- Neutral nail polish if visible
- Show primary dimension clearly

### Image 3: Package Contents
**Purpose:** Show exactly what customer receives
**Include:**
- All items laid out neatly
- Count clearly visible ("100 pieces")
- Any included accessories
- Documentation/instructions

**Layout:**
- Organized grid or arrangement
- Labels for each component (optional)
- "What's in the box" heading

### Image 4: Key Features Infographic
**Purpose:** Highlight main selling points
**Include:**
- Central product image
- 4-6 callout arrows/points
- Feature icons if helpful
- Brief text descriptions

**Design:**
- Brand colors (GTSE blue)
- Clean, modern typography
- Mobile-readable text size
- No cluttered appearance

### Image 5: Specifications Infographic
**Purpose:** Technical details buyers need
**Include:**
- Dimensional diagram
- Material specifications
- Technical ratings
- Certifications/compliance marks

**Layout:**
- Engineering drawing style
- Clear dimension lines
- Icon-based specs
- Easy to scan quickly

### Image 6: Lifestyle/In-Use Shot 1
**Purpose:** Show primary application
**Setting:**
- Realistic work environment
- Product clearly visible in use
- Professional quality
- Target user represented

**Examples by category:**
- Cable ties: Electrician securing cables
- Tools: Tradesperson using on job
- Safety: Worker wearing equipment

### Image 7: Lifestyle/In-Use Shot 2
**Purpose:** Show secondary application
**Variation:**
- Different use case
- Different environment
- Different user type
- Demonstrates versatility

### Image 8: Detail/Quality Close-up
**Purpose:** Show quality and craftsmanship
**Focus on:**
- Material texture
- Build quality
- Key mechanisms
- Finishing details

**Technique:**
- Macro or close-up lens
- Sharp focus on detail
- May use shallow depth of field
- Highlights quality aspects

### Image 9: Brand/Trust Image
**Purpose:** Build brand confidence
**Include:**
- GTSE branding
- "UK Family Business Since 2012"
- Satisfaction guarantee badge
- Quality certifications
- Union Jack element (subtle)

**Design:**
- Consistent with brand guidelines
- Professional appearance
- Trust-building messages
- Not salesy or promotional

3.2 Category-Specific Shot Lists

## Shot Lists by Product Category

### Cable Ties & Cable Management
| Shot | Specific Requirements |
|------|----------------------|
| Main | Single tie or pack, show length clearly |
| Scale | Tie held in hand, ruler reference |
| Contents | Ties fanned out showing quantity |
| Features | Callouts: tensile strength, UV resistance, temp range |
| Specs | Length x width dimensions, bundle diameter |
| Lifestyle 1 | Electrician securing cables in consumer unit |
| Lifestyle 2 | Outdoor use (garden/cable routing) |
| Detail | Locking mechanism close-up |
| Trust | GTSE guarantee + quality badges |

### Fixings & Fasteners
| Shot | Specific Requirements |
|------|----------------------|
| Main | Sample selection + storage case/box |
| Scale | Individual fixing in hand or with coin |
| Contents | All sizes laid out by type |
| Features | Drive type, material, coating |
| Specs | Sizes included, quantities |
| Lifestyle 1 | Fixing being driven into material |
| Lifestyle 2 | Finished installation |
| Detail | Thread close-up, head detail |
| Trust | Materials testing certification |

### Hand Tools
| Shot | Specific Requirements |
|------|----------------------|
| Main | Full tool(s) on white, angled view |
| Scale | Tool in use (shows size by hand context) |
| Contents | Everything included in set |
| Features | Grip, mechanism, safety features |
| Specs | Dimensions, materials, ratings (VDE etc) |
| Lifestyle 1 | Professional using on job |
| Lifestyle 2 | Workshop/home setting |
| Detail | Handle grip, blade edge, mechanism |
| Trust | Warranty information, certifications |

### Safety Equipment / PPE
| Shot | Specific Requirements |
|------|----------------------|
| Main | Item clearly visible, safety features prominent |
| Scale | Worn by person or shown in size context |
| Contents | Full kit contents if applicable |
| Features | Protection zones, certifications |
| Specs | Size chart, material, standards met |
| Lifestyle 1 | Worker wearing on site |
| Lifestyle 2 | Different work environment |
| Detail | Close-up of protective features |
| Trust | EN/BS certification badges, compliance |

3.3 Shot Prioritization

## Image Priority Matrix

### Must Have (Minimum viable listing):
1. Main image (platform compliant)
2. Scale/size reference
3. Package contents

### Should Have (Competitive listing):
4. Features infographic
5. Lifestyle shot
6. Detail close-up

### Nice to Have (Premium listing):
7. Second lifestyle
8. Specifications infographic
9. Brand trust image

### Optional/Situational:
- 360° spin view
- Video content
- Comparison images
- Multiple color variants
- User-generated content

Tools: Shot list template, category guidelines

Output: Specific shot list for each product

Step 4: Shooting Technique

What: Execute the photography with proper technique.

How:

4.1 Main Image (White Background)

## White Background Shooting Process

### Setup
1. Position backdrop (paper roll or board)
2. Create gentle curve at base (no harsh lines)
3. Set up lights at 45° angles either side
4. Position product on sweep area
5. Mount camera on tripod

### Camera Settings
| Setting | Recommended | Why |
|---------|-------------|-----|
| Mode | Manual or Aperture Priority | Consistent exposures |
| ISO | 100-400 | Minimum noise |
| Aperture | f/8-f/11 | Maximum sharpness, good DOF |
| Shutter | Varies (1/125+ if handheld) | Freeze motion |
| White Balance | Custom or 5500K | Accurate whites |
| Format | RAW + JPEG | Editing flexibility |

### Lighting Setup (Two-Light)

    [Main Light 45°]
          ↘
           [Product]
          ↗
    [Fill Light 45°]
          
    [Camera - straight on]

**Light Ratios:**
- Main light: Full power
- Fill light: 50-75% of main
- Results in gentle shadows, dimension

### White Background Tips
1. **Overexpose background slightly** (+0.5 to +1 EV)
2. **Keep product well-lit** but not blown out
3. **Check histogram** - spike on right (white) but no clipping
4. **Use reflectors** for shadow fill
5. **Review on computer** - camera LCD can deceive

### Common Problems & Solutions
| Problem | Solution |
|---------|----------|
| Gray background | Increase exposure or background light |
| Product too dark | Add fill light or reflector |
| Hot spots | Diffuse lights more |
| Color cast | Adjust white balance |
| Shadows too harsh | Soften lights, add fill |
| Background not pure white | Adjust in post-processing |

4.2 Lifestyle/In-Use Shots

## Lifestyle Photography Process

### Location Selection
| Environment | Products | Notes |
|-------------|----------|-------|
| Workshop | Tools, fixings | Industrial feel |
| Construction site | Safety, tools | Authentic trade |
| Kitchen/home | DIY products | Consumer appeal |
| Garden/outdoor | Outdoor products | Natural light |
| Office/server room | Cable management | Professional |

### Model Direction
**If using people:**
- Real tradespeople preferred over models
- Authentic workwear/PPE
- Natural poses, caught in action
- Product clearly visible
- Face not required (hands focus okay)

**DIY alternative:**
- Use own hands (clean, neutral)
- Focus on product interaction
- Avoid identifying features

### Lighting for Lifestyle
| Situation | Approach |
|-----------|----------|
| Indoor workshop | Window light + LED fill |
| Outdoor | Natural light, overcast best |
| Office | Existing light + reflector |
| Dark spaces | Portable LED panels |

### Camera Settings (Lifestyle)
| Setting | Recommendation |
|---------|----------------|
| Aperture | f/4-f/5.6 (subject sharp, background soft) |
| ISO | As needed for exposure |
| Focus | On product/interaction |
| Style | Slightly underexposed, warm |

### Composition Tips
- Rule of thirds: Product at intersection point
- Leading lines: Draw eye to product
- Depth: Foreground/background separation
- Context: Environment supports product story
- Action: Capture moment of use

4.3 Detail & Macro Shots

## Close-Up Photography Process

### Equipment for Macro
| Option | When to Use | Notes |
|--------|-------------|-------|
| Macro lens | Small details (<10cm) | Best quality |
| Extension tubes | Budget macro | Some quality loss |
| Close-up filters | Very budget | Variable quality |
| Smartphone macro | Quick shots | Attachment lens helps |

### Focus Stacking (For maximum sharpness)
**When needed:**
- Very close distances
- Deep product (front-to-back)
- Need full sharpness

**Process:**
1. Camera on tripod (critical)
2. Take 5-15 shots, adjusting focus through product
3. Combine in Photoshop or Helicon Focus
4. Result: Full depth sharpness

### Lighting for Macro
- Soft, diffused light essential
- Use tent or white sheet for tiny products
- Avoid harsh shadows
- Consider ring light for even illumination

### Detail Shot Ideas by Product
| Product | Detail Focus |
|---------|--------------|
| Cable ties | Locking mechanism, surface texture |
| Screws | Thread pattern, head drive |
| Tools | Handle grip, mechanism, blade edge |
| PPE | Material close-up, seams, padding |
| Connectors | Terminal detail, weatherproofing |

4.4 Shooting Checklist

## Pre-Shoot Checklist

### Equipment Check
- [ ] Camera charged, memory card clear
- [ ] Lenses clean
- [ ] Tripod stable
- [ ] Lights working
- [ ] Backdrops clean
- [ ] Reflectors available

### Product Prep
- [ ] Products clean (no dust, fingerprints)
- [ ] Labels straight and readable
- [ ] Packaging presentable
- [ ] Props ready
- [ ] Styling tools available (tape, putty)

### Technical Setup
- [ ] White balance set or color checker shot
- [ ] Test exposure correct
- [ ] Focus verified
- [ ] Memory card formatted
- [ ] Shooting space cleared

### Post-Shoot
- [ ] Review images on computer
- [ ] Back up files immediately
- [ ] Note any reshoot needs
- [ ] Log products completed

Tools: Camera, lighting, shot list

Output: Raw image files for processing

Step 5: Post-Processing Workflow

What: Edit and optimize images for use.

How:

5.1 Background Removal

## Background Removal Methods

### Method 1: Adobe Photoshop
**Process:**
1. Open image
2. Select > Subject (AI selection)
3. Refine Edge if needed
4. Layer > Layer Mask > Reveal Selection
5. Create white layer below
6. Flatten and save

**Pro Tips:**
- Use Select and Mask workspace for fine edges
- Check at 100% zoom for edge quality
- Use Decontaminate Colors option

### Method 2: remove.bg (Online Tool)
**Best for:** Quick, simple products
**Process:**
1. Upload image to remove.bg
2. Review automatic removal
3. Edit edges if needed
4. Download with white background
**Cost:** Free (low res) or credits (~£0.25/image)

### Method 3: Canva Background Remover
**Process:**
1. Upload to Canva
2. Edit image > Background Remover
3. Add white background
4. Export
**Note:** Requires Canva Pro

### Method 4: Lightroom + Photoshop
**For batch processing:**
1. Basic edits in Lightroom
2. Round-trip to Photoshop for BG removal
3. Actions for repeated steps
4. Batch export

### Background Quality Check
| Check | Pass Criteria |
|-------|---------------|
| Edge quality | No fringing, halos, or rough edges |
| Shadow | Natural shadow retained or cleanly removed |
| Transparency | No background showing through product |
| Consistency | Same white level as other images |
| Mobile view | Still looks clean at thumbnail size |

5.2 Color Correction

## Color Correction Process

### Step 1: White Balance
**In Lightroom/Camera Raw:**
1. Use Eyedropper tool on gray card (if shot)
2. Or select "Auto" as starting point
3. Fine-tune Temp and Tint sliders
4. Target: Neutral whites, accurate colors

**Keyboard reference:**
- Too warm (yellow): Reduce Temperature
- Too cool (blue): Increase Temperature
- Too green: Increase Tint (magenta)
- Too magenta: Decrease Tint

### Step 2: Exposure Adjustment
**Goals:**
- Product well-exposed, not too bright or dark
- Whites are white (not gray or blown)
- Details visible in shadows and highlights

**Adjustments:**
- Exposure: Overall brightness
- Highlights: Recover bright areas
- Shadows: Lift dark areas
- Whites: Set white point
- Blacks: Set black point

### Step 3: Color Accuracy
**Ensure product colors match reality:**
1. Use calibrated monitor
2. Reference actual product
3. Adjust HSL/Color sliders if needed
4. Check multiple variants match packaging

### Step 4: Consistency
**All images should match:**
- Same white background brightness
- Same color temperature
- Same overall exposure feel
- Apply same preset across series

### Quick Preset Creation
**In Lightroom:**
1. Edit one image perfectly
2. Create preset from settings
3. Apply to similar images
4. Tweak individuals as needed

5.3 Retouching

## Product Retouching Guidelines

### What to Remove
| Remove | Keep |
|--------|------|
| Dust particles | Texture/grain |
| Scratches (unless "as new") | Normal wear (used items) |
| Fingerprints | Product design elements |
| Stray threads | Stitching |
| Sensor spots | Legitimate product details |
| Background imperfections | - |

### Retouching Tools
**In Photoshop:**
- Healing Brush: Natural corrections
- Clone Stamp: Precise copying
- Content Aware Fill: Large areas
- Patch Tool: Texture matching

### Enhancement (Careful!)
**Acceptable:**
- Slight sharpening for web
- Minor contrast boost
- Lens distortion correction
- Perspective correction

**Not Acceptable:**
- Changing product colors
- Removing actual product flaws
- Making product look different than reality
- Extreme manipulation

### Workflow Order
1. Raw conversion (exposure, white balance)
2. Background removal
3. Retouching
4. Color matching
5. Sharpening (last)
6. Export

5.4 Creating Infographics

## Infographic Creation Process

### Design Tools
| Tool | Cost | Skill Level | Best For |
|------|------|-------------|----------|
| Canva | Free/£10mo | Easy | Quick, templates |
| Adobe Photoshop | £20/mo | Medium | Full control |
| Figma | Free/Paid | Medium | Collaborative |
| Adobe Illustrator | £20/mo | Advanced | Vector graphics |

### Features Infographic Template
**Layout:**

+----------------------------------+ | HEADER/TITLE | +----------------------------------+ | | | [Feature 1] <-- [PRODUCT] --> [Feature 2] | IMAGE
| [Feature 3] <--------------> [Feature 4] | | +----------------------------------+ | FOOTER/BRAND | +----------------------------------+

**Design Elements:**
- Product image centered (PNG with transparency)
- Callout lines from product to feature points
- Icons for each feature (optional)
- Clean typography (sans-serif)
- Brand colors for accents

### Specification Infographic Template
**Layout:**

+----------------------------------+ | PRODUCT SPECIFICATIONS | +----------------------------------+ | | | [TECHNICAL DIAGRAM] | | ↑ ↓ | | 300mm 4.8mm | | | | ⚡ Rating 📐 Dimensions | | 🌡️ Temp 🔧 Material | +----------------------------------+

### Text Guidelines
| Element | Size | Notes |
|---------|------|-------|
| Headlines | 24-30pt | Bold, clear |
| Subheads | 18-20pt | Semi-bold |
| Body text | 14-16pt | Regular, readable |
| Fine print | 12pt | Minimum for specs |

**Mobile test:** View at 116×116 px - still readable?

### Brand Consistency
- Use GTSE brand colors
- Consistent icon style
- Same fonts across all infographics
- Template approach for efficiency

5.5 Batch Processing

## Batch Export Workflow

### Lightroom Batch Export
1. Select all images
2. File > Export
3. Configure settings:

**Export Settings:**
| Setting | Value |
|---------|-------|
| Location | Designated folder |
| Naming | [SKU]_[Sequence] |
| Format | JPEG |
| Quality | 85-90% |
| Color Space | sRGB |
| Resize | Long edge 2000px |
| Sharpen | For Screen, Standard |

4. Save as Preset for reuse
5. Run export

### Photoshop Actions + Batch
**Create Action for:**
1. Resize to 2000×2000
2. Convert to sRGB
3. Add canvas if not square
4. Sharpen for web
5. Save as JPEG quality 85

**Run Batch:**
1. File > Automate > Batch
2. Select action
3. Choose source folder
4. Set destination
5. Run

### Quality Control Check
Before upload, verify each image:
- [ ] Correct dimensions
- [ ] White background pure white
- [ ] Product in focus
- [ ] Colors accurate
- [ ] File size appropriate
- [ ] Named correctly

Tools: Photoshop, Lightroom, Canva, batch scripts

Output: Final edited images ready for upload

Step 6: File Management & Naming

What: Organize files for efficient storage and retrieval.

How:

6.1 Folder Structure

## Product Photography Folder Structure

### Main Directory

/Product-Photography/ ├── /RAW/ # Original camera files │ ├── /YYYY-MM-DD-Session/ # By shoot date │ │ ├── CT300BK100/ # By SKU │ │ └── VDE-SET-8/ │ └── ... │ ├── /Working/ # In-progress edits │ ├── /2024-01-15/ │ │ ├── CT300BK100_edit.psd │ │ └── ... │ └── ... │ ├── /Final/ # Completed, approved images │ ├── /By-SKU/ │ │ ├── /CT300BK100/ │ │ │ ├── CT300BK100_MAIN_2000.jpg │ │ │ ├── CT300BK100_PT01_2000.jpg │ │ │ ├── CT300BK100_PT02_2000.jpg │ │ │ └── ... │ │ └── ... │ │ │ └── /By-Platform/ │ ├── /Amazon/ │ ├── /Website/ │ └── /eBay/ │ ├── /Templates/ # Design templates │ ├── Infographic_Features.psd │ ├── Infographic_Specs.psd │ └── Brand_Trust.psd │ └── /Assets/ # Reusable elements ├── /Icons/ ├── /Backgrounds/ └── /Logos/

6.2 File Naming Convention

## File Naming Standard

### Format:
[SKU]_[ImageType]_[Size]_[Variant].[extension]

### Components:
| Component | Format | Example |
|-----------|--------|---------|
| SKU | Product SKU | CT300BK100 |
| ImageType | MAIN, PT01, PT02, LIFE1, DETAIL | MAIN |
| Size | Pixel dimension | 2000 |
| Variant | Color/size if applicable | BLACK |
| Extension | File format | .jpg |

### Examples:
- CT300BK100_MAIN_2000.jpg
- CT300BK100_PT01_2000.jpg
- CT300BK100_PT02_SCALE_2000.jpg
- CT300BK100_LIFE1_2000.jpg
- CT300BK100_DETAIL_2000.jpg
- CT300BK100_INFO_FEATURES_2000.jpg
- VDE-SET-8_MAIN_2000.jpg
- VDE-SET-8_PT01_CONTENTS_2000.jpg

### Image Type Codes:
| Code | Description |
|------|-------------|
| MAIN | Primary/hero image |
| PT01-PT08 | Additional images (numbered) |
| SCALE | Size reference image |
| CONTENTS | Package contents |
| LIFE1, LIFE2 | Lifestyle/in-use |
| DETAIL | Close-up/macro |
| INFO_FEAT | Features infographic |
| INFO_SPEC | Specifications infographic |
| TRUST | Brand/trust badge |

6.3 Backup Strategy

## Backup Protocol

### Immediate (Same day)
- Copy RAW files to second drive
- Upload to cloud (Google Drive/Dropbox)
- Verify backup integrity

### Daily
- Sync working files to cloud
- Run incremental backup

### Weekly
- Full backup of Final folder
- Update product image register

### Archive Policy
| File Type | Keep For | Location |
|-----------|----------|----------|
| RAW | Forever | Cold storage |
| Working/PSD | 2 years | Cloud |
| Final | Forever | Cloud + local |
| Replaced images | 6 months | Archive folder |

6.4 Image Register

## Product Image Register Template

### Database Fields:
| Field | Description | Example |
|-------|-------------|---------|
| SKU | Product SKU | CT300BK100 |
| Product Name | Full name | Cable Ties 300mm Black 100pk |
| Image Count | Total images | 9 |
| Main Image | Filename | CT300BK100_MAIN_2000.jpg |
| Date Shot | Photography date | 2024-01-15 |
| Photographer | Who shot it | Internal/Agency Name |
| Status | Active/Pending/Replaced | Active |
| Platforms | Where uploaded | Amazon, Website, eBay |
| Last Updated | Most recent change | 2024-01-20 |
| Notes | Any special info | Reshoot PT03 needed |

### Sample Register Entry:

Tools: File manager, cloud storage, spreadsheet

Output: Organized file system with tracking

Examples

Example 1: Cable Ties 300mm Photography Brief

Product: GTSE Cable Ties 300mm Black 100 Pack SKU: CT300BK100

Shot List:

1. MAIN - Pack front-facing, slight angle, white background
2. SCALE - Single tie held in hand, ruler visible
3. CONTENTS - 100 ties fanned out in neat grid
4. FEATURES - Infographic: tensile strength, UV resistant, temp range, material
5. SPECS - Dimensions diagram (300mm × 4.8mm), bundle capacity
6. LIFESTYLE 1 - Electrician securing cables in consumer unit
7. LIFESTYLE 2 - Outdoor use securing solar panel cables
8. DETAIL - Macro of locking mechanism
9. TRUST - GTSE badge, UK business, guarantee

Technical Requirements:

• All images: 2000×2000 px, JPEG, sRGB
• Main image: Pure white background, product fills 85%+
• Infographics: GTSE brand colors (#003366, #F28C00)

Delivery:

• Folder: Final/By-SKU/CT300BK100/
• Files: CT300BK100_MAIN_2000.jpg, CT300BK100_PT01_2000.jpg, etc.

Example 2: Quick DIY Setup

Scenario: Need to photograph new product arrival today, no professional equipment

Setup Used:

• iPhone 14 Pro
• White foam board background and reflectors
• Window light (north-facing, overcast day)
• Cardboard box as platform
• Gorilla Pod with phone mount

Process:

1. Set up near window (11 AM - best light)
2. Create white sweep with foam board
3. Position product on curved area
4. Use ProCamera app: ISO 50, f/1.8, adjust exposure
5. Take 20+ shots per angle
6. Review on laptop, select best
7. Edit in Lightroom mobile: exposure, white balance
8. Remove background in remove.bg
9. Add to Canva for infographic

Results:

• Time: 2 hours total
• Cost: £0 (existing phone + foam board)
• Quality: Acceptable for listing, upgrade later

Example 3: Professional Shoot Day Plan

Products: 50 SKUs (cable ties, fixings, tools)

Schedule:

Estimated Output:

• ~450 main/detail images
• ~100 lifestyle images
• 550 total images in one day

Output Format

Photography Deliverables Checklist

# Product Photography Deliverable

**SKU:** [SKU]
**Product:** [Product Name]
**Date Completed:** [Date]

## Image Checklist
| # | Type | Filename | Status |
|---|------|----------|--------|
| 1 | Main | SKU_MAIN_2000.jpg | ✅ |
| 2 | Scale | SKU_PT01_SCALE_2000.jpg | ✅ |
| 3 | Contents | SKU_PT02_CONTENTS_2000.jpg | ✅ |
| 4 | Features | SKU_INFO_FEATURES_2000.jpg | ✅ |
| 5 | Specs | SKU_INFO_SPECS_2000.jpg | ✅ |
| 6 | Lifestyle 1 | SKU_LIFE1_2000.jpg | ✅ |
| 7 | Lifestyle 2 | SKU_LIFE2_2000.jpg | ✅ |
| 8 | Detail | SKU_DETAIL_2000.jpg | ✅ |
| 9 | Trust | SKU_TRUST_2000.jpg | ✅ |

## Quality Checks
- [ ] All images 2000×2000 px
- [ ] Main image white background (255,255,255)
- [ ] Colors accurate to physical product
- [ ] Text readable at mobile size
- [ ] Files under 10MB each
- [ ] Named correctly

## File Locations
- RAW: /RAW/[DATE]/[SKU]/
- Final: /Final/By-SKU/[SKU]/

## Notes
[Any issues, reshoot needs, or special notes]

Related Skills

• Amazon Product Launch - Image requirements for listings
• Social Content - Social media image formats
• Email Automation - Product images in emails
• Pricing Strategy - Premium imagery for premium pricing

Appendix

A: Camera Settings Quick Reference

B: White Background RGB Verification

In Photoshop:

1. Use Eyedropper tool
2. Sample background area
3. Check Info panel: R=255, G=255, B=255
4. Anything less than 250/250/250 may appear gray

Quick fix if gray:

1. Select > Color Range > Highlights
2. Levels adjustment: Push whites
3. Or use Curves: Lift high end

C: Mobile Thumbnail Test

Before uploading, view at actual thumbnail sizes:

• Amazon search: 160×160 px
• Amazon PDP: 40×40 px (mini)
• Website grid: 200×200 px
• eBay search: 225×225 px

If product unrecognizable or text unreadable at these sizes, adjust composition.

D: Color Checker Reference

If using X-Rite/Calibrite ColorChecker:

1. Include in first shot of each lighting setup
2. In Lightroom: Select gray patch, use as white balance
3. Can create camera/lens profile for accuracy
4. Remove from final images

Version 1.0.0 | Last Updated: 2025 For GTSE internal use - Confidential