Microcopy

Brand Principles

1. Create: One sentence → usable Agent; clear next step
2. Collaborate: Multi-agent; shared Context; controlled
3. Evolve: Remember with consent; explainable; replayable

Writing Rules

1. Clarity first: Short sentences, strong verbs, minimal adjectives
2. Layered: Main line (simple) + optional detail (precise)
3. Consistent verbs: Create / Connect / Run / Pause / Retry / View details
4. Actionable: Every message tells next step; avoid generic "OK/Cancel"

Human Warmth (Balanced)

Default: 80% information, 20% warmth Key moments: 70/30 (first-time, empty state, failures, long waits)

Hard cap: At most half sentence of warmth, followed by clear next step.

Order:

1. Acknowledge situation (no judgment)
2. Restore control (pause/replay/edit/undo/clear Memory)
3. Provide next action

Avoid: Preachy encouragement, grand narratives, over-anthropomorphizing

Patterns

Getting started:

• "Starting with one sentence is enough. Describe your goal."
• "Not sure where to begin? Tell me the outcome."

Long wait:

• "Running… You can switch tasks—I'll notify you when done."
• "This may take a few minutes. To speed up: reduce Context / switch model."

Failure:

• "That didn't run through. Retry, or view details to fix."
• "Connection failed. Re-authorize in Settings, or try again later."

Collaboration:

• "Align everyone to the same Context."
• "Different opinions are fine. Write the goal first."

Errors/Exceptions

Must include:

1. What happened
2. (Optional) Why
3. What user can do next

Provide: Retry / View details / Go to Settings / Contact support / Copy logs

Never blame user. Put error codes in "Details".