Geo Platform Optimizer

Source Selection

• 92% of citations come from pages in the top 10 organic results — traditional SEO is the gateway
• 47% of citations come from pages ranking below position 5 — AIO favors clarity over raw rank
• Featured snippet optimization has ~70% overlap with AIO optimization

Optimization Checklist

1. Question-Based Headings: H2/H3 headings phrased as questions matching "People Also Ask" queries
2. Direct Answer First: Clear 1-2 sentence answer immediately after each question heading, then expand
3. Tables and Structured Comparisons: Convert comparison/pricing/spec data into HTML tables with clear headers
4. Ordered and Unordered Lists: Step-by-step = ordered lists; features = unordered lists
5. FAQ Sections: 5-10 real questions with H3 headings each
6. Definitions: "[Term] is [concise definition]." format for industry terms
7. Statistics with Sources: "According to [Source], [statistic]." — specific, citeable claims
8. Publication Date: Visible publish date and last-updated date
9. Author Byline: Name with credentials, linked to author page with bio and sameAs links
10. Page Depth: Target pages within 3 clicks of homepage

Scoring Rubric (0-100)

Platform 2: ChatGPT Web Search

Source Selection

• Uses Bing's search index (not Google)
• Top citation sources: Wikipedia (47.9%), Reddit (11.3%), YouTube, major news
• Heavily weights entity recognition — Wikipedia, Wikidata, Crunchbase presence
• Prefers authoritative, well-established sources and comprehensive articles
• Cites the most canonical source for a claim rather than the original

Optimization Checklist

1. Wikipedia Presence: Check for Wikipedia article; assess notability criteria if absent
2. Wikidata Entity: Verify entity on Wikidata with key properties (instance of, official website, social links, founding date)
3. Bing Webmaster Tools: Register, submit sitemap, check crawl errors
4. Bing Index Coverage: Verify key pages indexed via site:domain.com on Bing
5. Reddit Authority: Check brand mentions and authentic participation in relevant subreddits
6. YouTube Presence: Channel with relevant content; descriptions contain full URLs and entity info
7. Authoritative Backlinks: Audit for .edu, .gov, and major publication backlinks
8. Entity Consistency: Brand facts must be consistent across Wikipedia, Crunchbase, LinkedIn, and official site
9. Comprehensive Content: Target pages should be 2000+ words with thorough topic coverage
10. Clear Attribution: Include "About" sections, company descriptions, and founding stories

Scoring Rubric (0-100)

Platform 3: Perplexity AI

Source Selection

• Top citation sources: Reddit (46.7%), Wikipedia, YouTube, major publications
• Heaviest emphasis on community validation of all AI search platforms
• Prefers recent content — publication date is a strong ranking signal
• Cites 5-15 sources per answer, creating more opportunity for mid-authority sites
• Uses its own crawling infrastructure in addition to search APIs

Optimization Checklist

1. Active Reddit Presence: Authentic participation in relevant subreddits — helpful, specific, not promotional
2. Reddit AMAs and Threads: Detailed discussion threads and community Q&As
3. Forum/Community Presence: Hacker News, Stack Overflow, Quora, niche industry forums
4. Discussion-Friendly Content: Opinion pieces, research findings, original data that gets shared and debated
5. Freshness Signals: Clear dates, regular updates — Perplexity deprioritizes stale content aggressively
6. Multi-Source Validation: Claims supported by other sources; Perplexity cross-references
7. YouTube Content: Video with optimized titles, descriptions, and transcripts
8. Quotable Passages: Each paragraph makes one clear point with supporting evidence
9. Original Data/Research: Surveys, benchmarks, case studies, datasets — primary sources favored
10. Perplexity Pages: Check if Perplexity has a curated "Page" about your topic/brand

Scoring Rubric (0-100)

Platform 4: Google Gemini

Source Selection

• Uses Google's search index plus strong weighting toward Google-owned properties
• YouTube content weighted significantly more than in standard Search
• Google Business Profile data is directly accessible
• Uses Google's Knowledge Graph directly for entity understanding
• Multi-modal: references images, videos, and text together

Optimization Checklist

1. Google Knowledge Panel: Check for panel; claim through GBP or structured data if absent
2. Google Business Profile: Complete all fields — hours, services, photos, posts, Q&A
3. YouTube Strategy: Content for every key topic; optimize titles, descriptions, timestamps, closed captions
4. YouTube Chapters: Use timestamps in descriptions so Gemini can reference specific segments
5. Google Merchant Center: For e-commerce, ensure products are registered
6. Schema.org Structured Data: Comprehensive markup — Gemini uses this more aggressively than other platforms
7. Google Ecosystem: Presence on Google Scholar, Google News, Google Maps as applicable
8. Image Optimization: Descriptive alt text, structured filenames, high-quality images with every piece of content
9. E-E-A-T Signals: Author pages, about pages, editorial policies, expertise demonstrations
10. Google Platform Presence: Chrome Web Store / Workspace Marketplace for software companies

Scoring Rubric (0-100)

Platform 5: Bing Copilot

Source Selection

• Uses Bing's search index (shared with ChatGPT but different ranking/selection)
• Supports IndexNow protocol for near-instant indexing
• Cites fewer sources per answer (3-5) with more prominent attribution
• Microsoft ecosystem integration: LinkedIn, GitHub, Microsoft Learn weighted
• Prefers clear structured markup and fast load times

Optimization Checklist

1. Bing Webmaster Tools: Register, verify, submit XML sitemap, fix crawl issues
2. IndexNow Protocol: Implement IndexNow to notify Bing of changes in real-time
3. LinkedIn Company Page: Complete with accurate description, employee connections, regular posts
4. GitHub Presence: Active repos, documentation, and README files for tech companies
5. Microsoft Learn/Documentation: Contribute or ensure compatibility with Microsoft documentation standards
6. Bing Places for Business: Complete all fields for local search visibility
7. Meta Descriptions: Bing/Copilot weights these more heavily than Google — compelling, keyword-rich
8. Social Signals: Bing weights shares, likes, engagement more than Google
9. Exact-Match Keywords: Bing is more literal about keyword matching — include exact phrases in titles/headings
10. Page Speed: Sub-2-second load time; optimize images, enable compression, minimize render-blocking

Scoring Rubric (0-100)

Cross-Platform Summary

Universal Actions (help ALL platforms)

1. Wikipedia/Wikidata entity presence
2. YouTube channel with relevant content
3. Comprehensive, well-structured content with clear headings
4. Schema.org structured data (Organization + sameAs)
5. Fast page load and clean HTML
6. Author pages with credentials and sameAs links
7. Regular content updates with visible dates

Platform-Specific Priorities

Output Format

Generate GEO-PLATFORM-OPTIMIZATION.md with this structure:

# GEO Platform Optimization Report — [Domain]
Date: [Date]

## Overall Platform Readiness
- Combined GEO Score: XX/100 (average of all platform scores)

## Platform Scores
| Platform | Score | Status |
|---|---|---|
| Google AI Overviews | XX/100 | [Strong/Moderate/Weak] |
| ChatGPT Web Search | XX/100 | [Strong/Moderate/Weak] |
| Perplexity AI | XX/100 | [Strong/Moderate/Weak] |
| Google Gemini | XX/100 | [Strong/Moderate/Weak] |
| Bing Copilot | XX/100 | [Strong/Moderate/Weak] |

Status thresholds: Strong = 70+, Moderate = 40-69, Weak = 0-39

## Platform Details
[Per-platform breakdown with score, gaps found, specific actions]

## Prioritized Action Plan
### Quick Wins (this week)
[Actions that improve multiple platform scores with minimal effort]

### Medium-Term (this month)
[Actions requiring content creation or technical changes]

### Strategic (this quarter)
[Actions requiring entity building, community development, or platform presence]