Tiktok Script

Protocol

Step 1: Gather Inputs

Ask the user for:

• Topic: What's the video about?
• Hook angle: What will make someone stop scrolling?
• Target audience: Who is this for? (age, interests, niche)
• Duration: 15 seconds, 30 seconds, or 60 seconds?
• Format: Talking head, text overlay, demo/tutorial, skit, storytelling?
• CTA: What should viewers do? (follow, comment, link in bio, share)
• Niche: Business, tech, lifestyle, education, entertainment?

Step 2: Write the Hook (First 2 Seconds)

The hook determines 95% of a video's performance. The viewer decides to stay or swipe in under 2 seconds.

Hook formulas:

Hook rules:

• First words must be spoken within 0.5 seconds (no "Hey guys" intros)
• Visual movement or change in the first frame
• Text overlay reinforcing the hook
• Never start with your logo or name — earn attention first

Step 3: Write the Body (Main Content)

Structure by duration:

15-second script:

[0-2s]  Hook — one sentence, visual interrupt
[2-10s] One point — delivered fast, clear, specific
[10-15s] CTA — "Follow for more" or "Save this"

30-second script:

[0-2s]  Hook — pattern interrupt
[2-8s]  Setup — why this matters
[8-22s] Content — the main point or steps (max 3)
[22-28s] Payoff — result or transformation
[28-30s] CTA

60-second script:

[0-2s]  Hook — stop the scroll
[2-8s]  Context — who this is for and why now
[8-15s] Point 1 — first insight or step
[15-25s] Point 2 — second insight or step
[25-38s] Point 3 — third insight or step
[38-50s] Key takeaway — the "aha" moment
[50-55s] Proof — result, stat, or transformation
[55-60s] CTA — clear single action

Content rules:

• One video = one clear point (never try to teach everything)
• Speak faster than normal conversation (TikTok pace ≈ 160-180 wpm)
• Use simple words — 8th grade reading level
• Show don't tell — demonstrate with screen recording, whiteboard, or hands
• Cut dead air — every second must add value

Step 4: Add Visual/Action Cues

Annotate the script with on-screen directions:

[0:00] 📱 HOOK: "Stop making this mistake with your code"
       👁️ VISUAL: Close-up of face, concerned expression
       📝 TEXT OVERLAY: "The #1 coding mistake" (large, center)

[0:02] 📱 SCRIPT: "Every junior developer does this..."
       👁️ VISUAL: Cut to screen recording of bad code
       📝 TEXT OVERLAY: "❌ Don't do this"

[0:08] 📱 SCRIPT: "Instead, do this..."
       👁️ VISUAL: Screen recording of correct approach
       📝 TEXT OVERLAY: "✅ Do this instead"
       🔊 SOUND: Satisfying "ding" sound effect

[0:20] 📱 SCRIPT: "The result? 3x faster performance"
       👁️ VISUAL: Side-by-side comparison
       📝 TEXT OVERLAY: "3x faster ⚡"

[0:25] 📱 SCRIPT: "Follow for more dev tips"
       👁️ VISUAL: Point at follow button area
       📝 TEXT OVERLAY: "Follow @handle"

Visual cue icons:

• 📱 Spoken script
• 👁️ Camera/visual direction
• 📝 Text overlay
• 🔊 Sound effect or music cue
• ✋ Hand gesture or physical action
• 🔄 Transition effect

Step 5: Suggest Trending Audio/Formats

Audio strategies:

Format suggestions based on niche:

• Tech/dev: Screen recording + voiceover + text overlays
• Business: Talking head + B-roll + stat overlays
• Lifestyle: Vlog style + trending audio + transitions
• Education: Whiteboard/iPad drawing + narration
• Product: Hands-on demo + before/after

Step 6: Write Caption & Hashtags

Caption structure:

[Hook line — same energy as the video hook]
[Value add or context — 1-2 sentences]
[CTA — save, share, comment, link in bio]

#hashtag1 #hashtag2 #hashtag3 ... (20-30 hashtags)

Hashtag strategy:

Caption length:

• TikTok: up to 2,200 chars (but first 1-2 lines visible before "more")
• Reels: up to 2,200 chars (same visibility rule)
• Shorts: up to 100 chars (keep it short)

Step 7: Cross-Platform Repurposing

How to adapt the same script for each platform:

Repurposing workflow:

1. Record natively on TikTok first (or record raw, edit separately)
2. Export WITHOUT watermark (use SnapTik or record natively)
3. Re-upload to Reels with Reels-specific trending audio
4. Re-upload to Shorts with YouTube-optimized title
5. Stagger posting: TikTok first, Reels 24h later, Shorts 48h later

Step 8: Output

Present the complete script package:

━━━ TIKTOK SCRIPT: [Topic] ━━━━━━━━━━━━━━━
Duration: [15/30/60] seconds
Format: [talking head / screen recording / etc.]
Target: [audience]
Niche: [category]

── SCRIPT ─────────────────────────────────

[0:00] 📱 "[Hook line]"
       👁️ [Visual direction]
       📝 [Text overlay]

[0:02] 📱 "[Body line 1]"
       👁️ [Visual direction]
       📝 [Text overlay]

[0:XX] 📱 "[Body continues...]"
       👁️ [Visual direction]
       📝 [Text overlay]
       🔊 [Sound effect if applicable]

[0:XX] 📱 "[CTA]"
       👁️ [Visual direction]
       📝 [Text overlay]

── CAPTION ────────────────────────────────
[Full caption with hashtags]

── AUDIO ──────────────────────────────────
Recommendation: [original voice / trending sound / voiceover + music]
Specific suggestion: [audio name or style]

── REPURPOSING ────────────────────────────
Reels: [adaptation notes]
Shorts: [adaptation notes]
Stagger: TikTok Day 1 → Reels Day 2 → Shorts Day 3

── POSTING STRATEGY ───────────────────────
Best time: [based on niche]
Engage: Reply to comments in first 30 min
Boost: Share to Stories, cross-post, collab tag

Inputs

• Topic and hook angle
• Target audience and niche
• Duration (15, 30, or 60 seconds)
• Format (talking head, demo, skit, etc.)
• CTA (follow, comment, link in bio, share)

Outputs

• Timestamped script with spoken lines and visual cues
• Hook (first 2 seconds) using proven scroll-stopping formula
• Visual/action cue annotations (camera, text overlay, sound effects)
• Trending audio and format suggestions by niche
• Caption with strategic hashtag grouping (20-30 tags)
• Cross-platform repurposing notes (TikTok → Reels → Shorts)
• Posting and engagement strategy

Level History

• Lv.1 — Base: 7 hook formulas for first-2-second retention, timestamped scripts for 15/30/60s durations, visual cue annotation system (📱👁️📝🔊✋🔄), trending audio strategy by niche, caption + hashtag framework (20-30 tags in 5 categories), cross-platform repurposing workflow (TikTok → Reels → Shorts), posting strategy. (Origin: MemStack v3.2, Mar 2026)