Content Workflows

# [Headline — clear, keyword-rich, under 70 chars]

**Meta description:** [150-160 chars summary for SEO]

## Introduction
[Hook with a surprising statistic or common pain point]
[State the problem]
[Preview the solution]

## [Section 1 — The Problem]
[Data-backed description of the challenge]

## [Section 2 — The Solution]
[Actionable advice with Repo context]

## [Section 3 — Results/Proof]
[Customer examples, service-e, benchmarks]

## Sammanfattning
[Key takeaways as bullet points]
[CTA — demo, whitepaper, contact]

SEO Keywords (Swedish Market)

Primary

• sjukfrånvaro hantering
• rehabilitering arbetsplats
• personalstatistik
• frånvarorapportering

Long-tail

• "minska sjukfrånvaro företag"
• "digital frånvarohantering"
• "arbetsmiljö statistik"
• "VAB rapportering system"

Email Campaign Structure

Welcome/Nurture Sequence

1. Welcome + brand story (Day 0)
2. Top challenge in their industry (Day 3)
3. Case study from similar company (Day 7)
4. Free resource / whitepaper (Day 14)
5. Demo/meeting CTA (Day 21)

Product Update Email

• Subject: [Feature name] — [benefit in 5 words]
• Lead: What changed and why they should care
• Body: 2-3 key benefits with visuals
• CTA: Try it now / Learn more

Campaign Calendar Template