Use to build or update an Opportunity Solution Tree from research data. Never from brainstorming.
Build and maintain Opportunity Solution Trees from research evidence.
Define the desired outcome at the top of the tree. This comes from the north star metric or current strategic goal.
Review all research data: Interview transcripts, behavioral data, analytics, observation notes.
Extract opportunities (unmet needs, pain points, desires):
Structure hierarchically: Group related opportunities. Identify parent-child relationships.
For each leaf opportunity, generate solution ideas:
For each solution, identify assumption tests: