Platform Frameworks

Publishing Checklist

• ✅ Dimensions + aspect ratios correct.
• ✅ Hook formula applied (stat + POV, question, contrarian take).
• ✅ Hashtags limited (2-4 contextual) unless discovery platform (TikTok).
• ✅ Accessibility: captions, alt text, color contrast.
• ✅ Native scheduling tools or approved third-party scheduler used.

Templates

• Hook bank by platform
• CTA formulas (conversation, traffic, conversion)
• Asset spec sheet (dimensions, length, safe zones)

Tips

• Maintain a “what broke” doc capturing algorithm shifts or new creative restrictions per platform.
• Refresh cadence guidance quarterly based on performance data and inventory.
• Pair platform calendars with campaign briefs so creative intent is clear to contributors.
• Use A/B hooks every week to keep prospecting fresh while respecting each platform’s etiquette.