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Brand Narrative Playbook | Skills Pool

Skill File

Brand Narrative Playbook

Messaging and storytelling template that keeps positioning consistent across audiences.

gtmagents158 starsNov 19, 2025

Occupation
Categories: Content Creation

Skill Content

Brand Narrative Playbook Skill

When to Use

Defining or refreshing core messaging pillars.
Translating positioning into talk tracks for different personas/channels.
Auditing campaigns for narrative consistency.

Framework

Audience Grid – ICP, persona, stage, key pain/aspiration.
Narrative Arc – context, tension, resolution, proof, call-to-action.
Pillar Mapping – tie each story beat to brand pillars and supporting evidence.
Proof Library – customers, metrics, analyst quotes, product demos.
Adaptation Guide – tone, length, channel tweaks, localization notes.

Templates

Narrative Framework: See references/narrative_framework.md for the arc and audience grid.

Related Skills

Quick Install

Brand Narrative Playbook

npx skills add gtmagents/gtm-agents

Download Skill Open repository

Author: gtmagents
stars: 158
Updated: Nov 19, 2025
Occupation

On this page

01Brand Narrative Playbook Skill

Messaging hierarchy doc with prompts.

Storyboard slides for exec, sales, product, and customer marketing audiences.

QA checklist ensuring each asset hits pillar + proof requirements.

Tips

Keep a “retire/refresh” log for outdated proof.
Include “watch-outs” for overused phrases or compliance issues.
Pair with define-brand-platform to auto-populate pillar content.

02

When to Use

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具有质量门、评估和恢复控制的连续自主代理循环模式。

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