Coldemail

Optional Fields

Copywriting Frameworks

Select framework based on situation. See references/frameworks.md for detailed guidance.

PAS (Problem → Agitate → Solve) — Default

Best for: Direct response, urgent problems, clear solutions

1. Problem: Name specific pain point prospect faces
2. Agitate: Amplify consequences of inaction
3. Solve: Present your solution as the antidote

AIDA (Attention → Interest → Desire → Action)

Best for: Building relationship, multiple value points, nurturing

1. Attention: Hook with personalization or insight
2. Interest: Address their challenge
3. Desire: Show transformation/results
4. Action: Clear, low-friction CTA

BAB (Before → After → Bridge)

Best for: Transformation stories, case studies, aspirational outcomes

1. Before: Current painful state
2. After: Desired future state
3. Bridge: Your solution connects them

Output Format

SUBJECT OPTIONS:
1. [2-4 words, question or benefit]
2. [personalized variant]
3. [curiosity hook]

EMAIL:
[60-120 words, plain text, framework structure]

FOLLOW-UP 1 (if requested):
[Context-based, not reminder-based, new angle or value]

FOLLOW-UP 2 (if requested):
[Different hook, social proof, or breakup angle]

Subject Line Rules

Data shows 2-4 word subject lines get 46% open rates. Questions outperform all other types.

Do:

• Use questions ("Quick question about [X]?")
• Personalize with name/company when possible
• Create curiosity without clickbait
• Front-load value

Don't:

• Use urgency words (ASAP, urgent, now)
• Generic greetings ("Hello, friend")
• Marketing jargon
• Exceed 50 characters
• Use ALL CAPS (despite marginal data advantage, feels spammy)

Email Body Rules

Length: 60-120 words optimal. Never exceed 150.

Structure:

1. Line 1: Personalized hook OR direct pain point (no "I hope this finds you well")
2. Line 2-3: Context + proof (tie to their situation)
3. Line 4: Value proposition (what they get)
4. Line 5: Single, low-friction CTA

The BYAF Principle: Acknowledge their freedom to say no. "If not, no worries" doubles positive response rates.

Quality Checklist

Before outputting, verify:

• Under 120 words
• No banned words (see rules/banned_words.txt)
• Claims tied to provided proof only
• One CTA, not multiple
• Written FOR them, not AT them (prospect is focus)
• Personalization is specific, not generic
• No links unless explicitly provided
• Plain text, no HTML formatting

Follow-up Strategy

Follow-ups should add value, not just remind. See references/followup_strategy.md.

Spacing: 3-5 days apart Tone: Progressively shorter, still valuable Final email: "Breakup" style with door left open

References

• references/frameworks.md — Detailed framework examples
• references/followup_strategy.md — Multi-touch sequence guidance
• references/psychology.md — Persuasion principles
• templates/ — Structure templates
• rules/banned_words.txt — Words that kill conversions
• rules/style_rules.md — Tone and formatting
• examples/ — Input/output examples by framework