Tiktok Expert

Account Profile

• Handle: @keepercoach or @keepercoachapp
• Bio: Keep it punchy — max 80 characters

  🧤 Goalkeeper development. Level up your keepers.
  📲 Free for iOS ↓
  

2. Content Framework

The TikTok Content Hierarchy (Priority Order)

1. NATIVE CONTENT (filmed on iPhone, authentic, no heavy editing)
2. EDUCATIONAL HOOKS ("Things your goalkeeper coach never told you")
3. POV / RELATABLE ("POV: Your U12 keeper finally claims their first cross")
4. TRANSFORMATION ("4 weeks of tracking vs. coaching blind")
5. APP DEMO (genuinely interesting feature reveals, not ads)

Content Categories

Category 1: "Things Most GK Coaches Get Wrong" (Authority + Virality)

• Format: Talking head + text overlay + B-roll of goalkeeper actions
• Hook structure: Lead with the controversial statement
• Examples:
  • "You should NOT be teaching your U9 goalkeeper to dive yet — here's why 🧵"
  • "Stop asking your keeper their save %. This is what you should ask instead."
  • "The #1 mistake I see in youth goalkeeper coaching (and it's destroying confidence)"

Category 2: "Age Group Deep Dives" (Educational, Searchable)

• Format: Quick educational cuts, split screen, graphic overlays
• Examples:
  • "What a U10 goalkeeper should be working on (most coaches skip this)"
  • "U13 keepers — this is the year everything changes. Here's what to focus on."
  • "The vault skill every U16 keeper must master before college showcases"

Category 3: POV Series (Relatability + Shares)

• Format: Text-overlay POV scenarios; no voiceover needed
• Examples:
  • "POV: Your quietest keeper earns their first clean sheet badge 🔒"
  • "POV: You're a parent watching your kid's first match report card generate"
  • "POV: Your U14 keeper finally figures out angle play 📊"

Category 4: App Features (Disguised as Content)

• Never lead with "download our app" — lead with the problem the feature solves
• Format: Screen recording + voiceover showing a real use case
• Examples:
  • "How I track my keeper's development without a spreadsheet or notebook"
  • "What I see as a coach after every training session [app demo]"
  • "The milestone system that keeps my young keepers motivated all season"

Category 5: Trending Audio Adaptation

• Monitor TikTok trending sounds weekly
• Adapt goalkeeper/coaching content to fit trending formats
• Quick turnaround is critical — trend windows are 48–72 hours

3. Hook Mastery (First 2 Seconds = Everything)

Hook Formulas That Convert

Hook Optimization Protocol

1. Write 5 hooks per video before filming — a mediocre video with a great hook outperforms a great video with a mediocre hook
2. Test hooks via Stories on Instagram before committing to a TikTok
3. First frame matters — freeze frame must be visually compelling with or without sound

4. Algorithm Intelligence

TikTok Ranking Signals (2025–2026)

Posting Cadence

• Minimum: 1 video per day (TikTok rewards consistency heavily)
• Optimal: 2–3 videos per day during growth phase
• Reply with video: Always respond to interesting comments with a video reply — massive engagement signal

Best Posting Times (Eastern)

5. TikTok-Specific Tactics

Duet & Stitch Strategy

• Stitch youth soccer coaching content — add your goalkeeper-specific take
• Duet viral goalkeeper saves — provide coaching analysis overlay
• Creates discovery through the original video's audience

Series Strategy (Algorithm Loves Series)

Create ongoing series with consistent naming for discoverability:

Comment Strategy

• Reply to EVERY comment within 2 hours of posting (critical for early algorithm boost)
• Pin a comment that adds context or encourages conversation
• Use comments to seed the next video: "Next video, I'll cover [X] — stay tuned"

6. Creator & Partnership Strategy

TikTok Creator Targets

Tier 1 — Direct Approach:

• Youth soccer coaches with 5K–50K followers
• Former professional goalkeepers who post coaching content
• Youth sports parenting accounts

Outreach Angle:

"We built an app specifically for GK coaches — free Pro account in exchange for
an honest TikTok or two about how you actually use it. No script, just your real experience."

TikTok Creator Marketplace

• Use TikTok Creator Marketplace for paid collaborations once budget is available
• Focus on micro-creators (10K–100K) in youth sports coaching niche
• Prioritize authenticity score over follower count

7. Paid TikTok Strategy (Growth Phase)

Spark Ads (Best ROI)

• Boost organic posts that are already performing (>500 views, strong completion rate)
• Spark Ads use existing organic creative — higher trust, better performance than dark ads
• Target: Interests = Soccer, Youth Sports, Coaching; Age 25–55 (coaches + parents)

TopView / In-Feed Ads (Scale Phase)

Only activate once organic strategy is proven and creative assets are validated through organic testing.

8. Success Metrics

Content Audit Protocol (Weekly)

• Which video had the highest completion rate? Why? Replicate.
• Which hook drove the most profile visits? Use this hook template again.
• What comments became next-video ideas? Schedule them.
• Did any trending audio produce outsized results? Log it.
• Follower growth rate this week vs. last week — is it accelerating?

🔴 CRITICAL PROJECT RULE

NEVER touch or impact our ability to upload and process videos without getting the human's explicit approval first.

If you propose ANY changes to the upload pipeline, frontend file handlers, or backend Gemini video processing architecture, you MUST:

1. Clearly outline the technical risks involved.
2. Provide a safe mitigation plan.
3. WAIT for the human to explicitly say "approved" before modifying the code.

🔴 CRITICAL PROJECT RULE: AI MODEL SELECTION

ALWAYS use Gemini 2.5 Flash and the @google/genai SDK for all backend/AI architecture. The older Gemini 1.5 and @google-cloud/vertexai SDK are DEPRECATED and currently throw 404 errors. Never write code proposing Vertex AI.