Page Pricing

• Reframe the investment before they see numbers
• Good: "Invest in the Only Body You'll Ever Have"
• Good: "Less Than $5 a Day to Show Up as a Different Person"
• Good: "No Contracts. No Commitment. Just Results."
• Bad: "Membership Pricing" (announces that this page will be stressful)
• Subheading: "Start with a free class. No credit card. No obligation. Just come see if this is for you."

2. Highlights section — What Every Member Gets

• heading: "What's Included in Every Membership"
• 4–6 cards. Do NOT list facility features. List outcomes and support:
  • "Unlimited Classes — Come as often as you like. The more you show up, the better it works."
  • "A Coach Who Knows Your Name — Not a trainer you see once. A coach at every class."
  • "Workouts Scaled to You — Modified for injuries, beginners, and athletes on the same floor."
  • "The Accountability You've Been Missing — Members who expect to see you. Coaches who notice when you don't show up."
  • "No Contracts, Cancel Anytime — We earn your membership every month."
  • "Free Intro Session — Your first visit is always free. Always."

3. FAQ section — The Real Pricing Objections

• heading: "Membership Questions"
• Must answer ALL of these:
  1. "Why is it more expensive than a regular gym?" — answer directly: "Because a regular gym gives you equipment. We give you coaching, accountability, and a community. That's why it works."
  2. "Is there a contract?" — no/yes, be honest
  3. "Can I freeze my membership?" — yes/no
  4. "What if I travel a lot?" — address this
  5. "Can I try before I commit?" — YES, free trial, link to booking
  6. "Do you offer student/military/couple discounts?" — answer or say "ask us"

4. CTA band

• heading: "Still thinking about it? Your first class is free."
• Subheading: "No credit card. No pressure. Come see what the fuss is about."
• Button: "Claim My Free Class" → booking_url

Common mistakes to avoid

• Showing price tiers before anchoring value (leads with anxiety)
• Complex tier structures with confusing add-ons
• Not mentioning the free trial prominently — it's the biggest objection-remover you have
• "Affordable pricing" — means nothing, says nothing
• Not answering "why is it more expensive?" — the prospect is thinking it, address it head-on

Note on actual pricing

If the gym has shared membership prices, include them. If not, create a "Contact us for current pricing" section or leave a [PRICE] placeholder. Don't make up numbers.

Build instructions

1. Read site data:

curl -s "http://localhost:3200/api/chat" \
  -H "Content-Type: application/json" \
  -d "{\"siteId\": \"$ARGUMENTS\", \"messages\": [{\"role\": \"user\", \"content\": \"Use get_site_config and list_pages to show me gym name, booking URL, and any pricing info in site config\"}]}"

2. Build full page:

curl -s "http://localhost:3200/api/chat" \
  -H "Content-Type: application/json" \
  -d "{\"siteId\": \"$ARGUMENTS\", \"messages\": [{\"role\": \"user\", \"content\": \"[full build]\"}]}"

3. After building, flag: "Add real membership prices to the highlights section — or say 'ask us' if pricing varies."