Content OS Setup Wizard

Step 2: Platform Selection

Ask:

• "Which platforms do you create content for? (YouTube / LinkedIn / Both)"
• "Which is your primary platform?"

Store in config. This determines which skills are active and which context files get generated.

Step 3: Voice Calibration

This is the most important step. Ask:

• "Paste 3-5 examples of content you've written that you're proud of — posts, emails, video scripts, anything in YOUR voice. The more examples, the better the calibration."

After they paste samples, analyze them to extract:

• Primary tone (blunt, warm, technical, casual, etc.)
• Sentence structure (short and punchy? long and flowing? mixed?)
• Vocabulary patterns (power words they gravitate to, words they avoid)
• Humor style (sarcasm, self-deprecating, absurd analogies, none)
• Rhetorical devices (questions, lists, stories, analogies, data)
• Profanity level (none, strategic, casual)
• Signature patterns (specific recurring phrases, structures, or habits)

Generate: context/my-voice.md from the template, filled with extracted patterns.

If LinkedIn is selected: Also generate context/linkedin/voice.md with LinkedIn-specific adaptations of their voice. Copy ${CLAUDE_PLUGIN_ROOT}/context-templates/linkedin/frameworks.md to context/linkedin/frameworks.md. Save their best examples to context/linkedin/examples.md.

If YouTube is selected: Also generate context/youtube/voice.md with YouTube-specific delivery patterns adapted to their style.

Step 4: Competitive Landscape

Ask:

• "Who are your top 3-5 competitors? (YouTube channels, LinkedIn creators, or both — paste names or URLs)"
• "What does each competitor do well? What do they miss?"
• "What's YOUR unfair advantage — what can you say or show that they can't?"

Generate: context/competitive-strategy.md from template with:

• Competitor map table
• Unfair advantages
• Content strategy tiers (Growth / Depth / Stop Making)
• Positioning statement

Also generate ICP from the combination of business info + audience description + competitive landscape: Generate: context/icp.md with audience archetypes, pain points, and discovery paths.

Step 5: Content Pillars

Based on all the context gathered so far, propose 5-7 content pillars:

• Present them as a numbered table with name and description
• Ask user to confirm or adjust

These pillars map to the pillar integer field in the database and are used for coverage gap analysis.

Add the final pillars to context/competitive-strategy.md.

Step 6: API Keys & Integrations

Present the prerequisites checklist based on what they need:

Required for all users:

• None (SQLite works out of the box)

Required for YouTube content (if platform = youtube):

• youtube-analytics MCP server — "Do you have the youtube-analytics MCP server connected? (This gives us access to transcripts and video data)"

Required for thumbnails and statement images:

• Gemini API key — "Do you have a Google AI / Gemini API key? Get one free at https://aistudio.google.com/apikey"

Optional upgrades:

• Supabase — "Want to use Supabase instead of SQLite? (Better for multi-device access and larger datasets). If yes, paste your SUPABASE_DB_URL"
• Notion — "Want content pushed to Notion? If yes, paste your NOTION_TOKEN and the database ID of your Projects database"
• OpenAI — "The AI news monitor can use OpenAI for relevance scoring. Paste your OPENAI_API_KEY if you have one"
• Slack — "Want Slack alerts for high-priority news? Paste your SLACK_BOT_TOKEN"
• Perplexity — "The news monitor uses Perplexity for extended research. Paste your PERPLEXITY_API_KEY if you have one"

For each key they provide, validate the format (check prefix patterns like sk-, gsk_, etc.) but don't test the API — just store it.

Step 7: Social Links & Footer

Ask:

• "What social links should appear in your YouTube descriptions and LinkedIn posts?"
  • LinkedIn URL
  • Twitter/X URL
  • Community link (Skool, Discord, etc.)
  • Newsletter link
  • Any other links
• "Write a 2-3 sentence 'About' blurb for your YouTube description footer — who you are and what your channel is about"
• "What base hashtags should go on every post? (e.g., #AI #Automation #YourBrand)"

Generate Config Files

After collecting all inputs, generate the following:

1. .claude/content-os.local.md

---
business_name: "[from step 1]"