Generate and explore ideas effectively. Use when starting new projects, solving problems, or exploring solutions. Covers ideation techniques and divergent thinking.
Start with central concept, branch out associations.
┌── Mobile App
│
┌── UI ────┼── Web App
│ │
│ └── CLI
│
Product ─┼── Features ── [list features]
│
│ ┌── PostgreSQL
└── Data ──┤
└── Redis
Reframe problems as opportunities.
Problem: Users abandon signup
HMW: How might we make signup feel rewarding?
HMW: How might we reduce signup friction?
HMW: How might we show value before signup?
After brainstorming, evaluate ideas:
| Idea | Impact | Effort | Risk | Priority |
|---|---|---|---|---|
| Idea 1 | High | Low | Low | Do First |
| Idea 2 | High | High | Med | Plan |
| Idea 3 | Low | Low | Low | Maybe |