Generate brand-aligned copy with precise constraints for every touchpoint. Use this skill when a user needs a tagline, brand philosophy statement, brand voice definition, business card text, social media bio, social media cover text, brand manifesto, or any short-form copy that must fit strict character and word limits within a brand identity context.
A lightweight constraint reference for brand copy. The LLM already knows how to write — this skill provides the specific limits, structures, and rules that turn generic copy into brand-precise copy.
A tagline is the single most compressed expression of a brand. It appears on logos, business cards, social covers, and packaging.
| Pattern | Example | When to Use |
|---|---|---|
| Imperative verb | "Think Different" | Action-oriented brands |
| Statement |
| "Beauty Outside. Beast Inside." |
| Dual-nature positioning |
| Noun phrase | "The Ultimate Driving Machine" | Category ownership |
| Question | "What's in Your Wallet?" | Engagement / curiosity |
Before finalizing, check:
Define the brand voice along four axes. Each axis is a continuum — pick a position for the brand.
| Axis | Left Pole | Right Pole | What It Governs |
|---|---|---|---|
| Formality | Formal | Casual | Vocabulary, contractions, sentence structure |
| Tone | Serious | Playful | Humor, metaphor, punctuation style |
| Complexity | Technical | Accessible | Jargon level, explanation depth |
| Energy | Reserved | Bold | Exclamation, caps, directness |
Brand: Aether Coffee
Formality: ████████░░ (8/10 — leans formal, no slang)
Tone: ███░░░░░░░ (3/10 — mostly serious, quiet confidence)
Complexity: ██░░░░░░░░ (2/10 — very accessible, no jargon)
Energy: █████░░░░░ (5/10 — balanced, neither loud nor whispered)
Voice summary: Calm authority. Speaks like a knowledgeable barista
who respects your time — precise, unhurried, no fluff.
Once defined, the voice profile governs ALL copy: tagline tone, philosophy register, business card formality, social bio energy. Never break character across touchpoints.
The brand philosophy is a 3-5 paragraph statement (150-300 words) that articulates WHY the brand exists and WHAT it believes. This is distinct from the design philosophy (which governs visual aesthetics).
| Paragraph | Content | Purpose |
|---|---|---|
| 1 | The tension or problem | Why does this brand need to exist? |
| 2 | The brand's core belief | What does it stand for? What principle drives it? |
| 3 | How the belief manifests | How does this belief shape what the brand does? |
| 4 (optional) | The vision | Where is this heading? What future does the brand enable? |
| 5 (optional) | The invitation | Bring the reader in — "This is for people who..." |
| Slot | Content | Max Length | Example |
|---|---|---|---|
| Name | Full name (or placeholder) | 30 chars | [Your Name] |
| Title | Role / position | 2-4 words | Founder & Head Roaster |
| Contact email | — | [[email protected]] | |
| Phone | Phone number | — | [+1 (555) 000-0000] |
| Website | URL without protocol | — | [yoursite.com] |
| Address | City + Country or full | 1 line | [City, Country] |
| Tagline | Brand tagline | 3-5 words | From tagline rules above |
The name is always the largest text element. Title is subordinate (smaller size, lighter weight). Contact details are grouped, smallest text, consistent alignment.
When creating a template (not for a specific person), use square-bracket placeholders:
[Your Name], [Your Title], [[email protected]], [+1 (555) 000-0000], [yoursite.com][What you do] + [For whom or how] + [Optional tagline]Small-batch coffee roasted for design professionals. Fuel for focus.The social media cover image contains minimal text — the visual does the heavy lifting.
Quick reference for maximum copy lengths across all brand touchpoints:
| Context | Max Words | Max Characters | Notes |
|---|---|---|---|
| Tagline | 5 | 35 | No period, no brand name |
| Brand philosophy | 300 | — | 3-5 paragraphs |
| Business card name | 4 | 30 | Full name only |
| Business card title | 4 | 30 | Role descriptor |
| Social bio | 25 | 160 | Single line |
| Social cover tagline | 5 | 35 | Same as tagline |
| Social cover support line | 10 | 60 | Optional descriptor |
| Brand spec section headers | 4 | — | Short and scannable |
When the user has not provided a brand name, generate one following these principles:
| Approach | Example | When to Use |
|---|---|---|
| Coined word | Spotify, Hulu | Tech / digital brands |
| Compound | Airbnb, YouTube | Descriptive + memorable |
| Real word (recontextualized) | Apple, Amazon | Bold category disruption |
| Foreign word | Audi (Latin: "listen") | Sophistication, heritage |
| Abbreviation | IBM, BMW | Only if full name is established |
Propose 2-3 name options with brief rationale. Let the user choose or say "surprise me" to pick the strongest.