42 Blog Schema

Step 2: Generate BlogPosting Schema

Complete BlogPosting with all required and recommended properties:

{
  "@type": "BlogPosting",
  "@id": "{siteUrl}/blog/{slug}#article",
  "headline": "Post title (max 110 chars)",
  "description": "Meta description (150-160 chars)",
  "datePublished": "YYYY-MM-DD",
  "dateModified": "YYYY-MM-DD",
  "author": { "@id": "{siteUrl}/author/{author-slug}#person" },
  "publisher": { "@id": "{siteUrl}#organization" },
  "image": { "@id": "{siteUrl}/blog/{slug}#primaryimage" },
  "mainEntityOfPage": {
    "@type": "WebPage",
    "@id": "{siteUrl}/blog/{slug}"
  },
  "wordCount": 2400,
  "articleBody": "First 200 characters of content as excerpt..."
}

Required properties: @type, headline, datePublished, author, publisher, image. Recommended properties: description, dateModified, mainEntityOfPage, wordCount, articleBody (excerpt).

Step 3: Generate Person Schema

Author schema with stable @id for cross-referencing:

{
  "@type": "Person",
  "@id": "{siteUrl}/author/{author-slug}#person",
  "name": "Author Name",
  "jobTitle": "Role or Title",
  "url": "{siteUrl}/author/{author-slug}",
  "sameAs": [
    "https://twitter.com/handle",
    "https://linkedin.com/in/handle",
    "https://github.com/handle"
  ]
}

Optional properties (include when available):

• alumniOf - Educational institution (Organization type)
• worksFor - Employer (reference to Organization @id if same entity)

Step 4: Generate Organization Schema

Blog's parent organization entity:

{
  "@type": "Organization",
  "@id": "{siteUrl}#organization",
  "name": "Organization Name",
  "url": "{siteUrl}",
  "logo": {
    "@type": "ImageObject",
    "url": "{siteUrl}/logo.png",
    "width": 600,
    "height": 60
  },
  "sameAs": [
    "https://twitter.com/org",
    "https://linkedin.com/company/org",
    "https://github.com/org"
  ]
}

Logo requirements: must be a valid image URL. Google recommends logos be 112x112px minimum, 600px wide maximum. Rectangular logos preferred for BlogPosting publishers.

Step 5: Generate BreadcrumbList

Navigation breadcrumb schema showing content hierarchy:

{
  "@type": "BreadcrumbList",
  "@id": "{siteUrl}/blog/{slug}#breadcrumb",
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "name": "Home",
      "item": "{siteUrl}"
    },
    {
      "@type": "ListItem",
      "position": 2,
      "name": "Category Name",
      "item": "{siteUrl}/blog/category/{category-slug}"
    },
    {
      "@type": "ListItem",
      "position": 3,
      "name": "Post Title",
      "item": "{siteUrl}/blog/{slug}"
    }
  ]
}

If no category is available, use "Blog" as the second breadcrumb item with {siteUrl}/blog as the URL.

Step 6: Generate FAQPage Schema

Extract Q&A pairs from the blog post's FAQ section:

{
  "@type": "FAQPage",
  "@id": "{siteUrl}/blog/{slug}#faq",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is the question?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "The complete answer text (40-60 words with statistic)."
      }
    }
  ]
}

Important note: Google restricted FAQ rich results to government and health sites since August 2023. However, FAQ schema markup still provides value