Guided game concept ideation — from zero idea to a structured game concept document. Uses professional studio ideation techniques, player psychology frameworks, and structured creative exploration.
Parse the argument for an optional genre/theme hint (e.g., roguelike,
space survival, cozy farming). If open or no argument, start from
scratch.
Check for existing concept work:
Read design/gdd/game-concept.md if it exists (resume, don't restart)
Read design/gdd/game-pillars.md if it exists (build on established pillars)
Run through ideation phases interactively, asking the user questions at
each phase. Do NOT generate everything silently — the goal is collaborative
exploration where the AI acts as a creative facilitator, not a replacement
for the human's vision.
Use AskUserQuestion at key decision points throughout brainstorming:
Constrained taste questions (genre preferences, scope, team size)
Concept selection ("Which 2-3 concepts resonate?") after presenting options
Direction choices ("Develop further, explore more, or prototype?")
Pillar ranking after concepts are refined
Write full creative analysis in conversation text first, then use
to capture the decision with concise labels.
Related Skills
AskUserQuestion
Professional studio brainstorming principles to follow:
Withhold judgment — no idea is bad during exploration
Build on each other — "yes, and..." responses, not "but..."
Use constraints as creative fuel — limitations often produce the best ideas
Time-box each phase — keep momentum, don't over-deliberate early
Phase 1: Creative Discovery
Start by understanding the person, not the game. Ask these questions
conversationally (not as a checklist):
Emotional anchors:
What's a moment in a game that genuinely moved you, thrilled you, or made
you lose track of time? What specifically created that feeling?
Is there a fantasy or power trip you've always wanted in a game but never
quite found?
Taste profile:
What 3 games have you spent the most time with? What kept you coming back?
Are there genres you love? Genres you avoid? Why?
Do you prefer games that challenge you, relax you, tell you stories,
or let you express yourself?
Practical constraints (shape the sandbox before brainstorming):
Solo developer or team? What skills are available?
Timeline: weeks, months, or years?
Any platform constraints? (PC only? Mobile? Console?)
First game or experienced developer?
Synthesize the answers into a Creative Brief — a 3-5 sentence
summary of the person's emotional goals, taste profile, and constraints.
Read the brief back and confirm it captures their intent.
Phase 2: Concept Generation
Using the creative brief as a foundation, generate 3 distinct concepts
that each take a different creative direction. Use these ideation techniques:
Technique 1: Verb-First Design
Start with the core player verb (build, fight, explore, solve, survive,
create, manage, discover) and build outward from there. The verb IS the game.
Technique 2: Mashup Method
Combine two unexpected elements: [Genre A] + [Theme B]. The tension between
the two creates the unique hook. (e.g., "farming sim + cosmic horror",
"roguelike + dating sim", "city builder + real-time combat")
Technique 3: Experience-First Design (MDA Backward)
Start from the desired player emotion (aesthetic goal from MDA framework:
sensation, fantasy, narrative, challenge, fellowship, discovery, expression,
submission) and work backward to the dynamics and mechanics that produce it.
For each concept, present:
Working Title
Elevator Pitch (1-2 sentences — must pass the "10-second test")
Core Verb (the single most common player action)
Core Fantasy (the emotional promise)
Unique Hook (passes the "and also" test: "Like X, AND ALSO Y")
Primary MDA Aesthetic (which emotion dominates?)
Estimated Scope (small / medium / large)
Why It Could Work (1 sentence on market/audience fit)
Biggest Risk (1 sentence on the hardest unanswered question)
Present all three. Ask the user to pick one, combine elements, or request
new concepts. Never pressure toward a choice — let them sit with it.
Phase 3: Core Loop Design
For the chosen concept, use structured questioning to build the core loop.
The core loop is the beating heart of the game — if it isn't fun in
isolation, no amount of content or polish will save the game.
30-Second Loop (moment-to-moment):
What is the player physically doing most often?
Is this action intrinsically satisfying? (Would they do it with no
rewards, no progression, no story — just for the feel of it?)
What makes this action feel good? (Audio feedback, visual juice,
timing satisfaction, tactical depth?)
5-Minute Loop (short-term goals):
What structures the moment-to-moment play into cycles?
Where does "one more turn" / "one more run" psychology kick in?
What choices does the player make at this level?
Session Loop (30-120 minutes):
What does a complete session look like?
Where are the natural stopping points?
What's the "hook" that makes them think about the game when not playing?
Progression Loop (days/weeks):
How does the player grow? (Power? Knowledge? Options? Story?)
What's the long-term goal? When is the game "done"?
Player Motivation Analysis (based on Self-Determination Theory):
Autonomy: How much meaningful choice does the player have?
Competence: How does the player feel their skill growing?
Relatedness: How does the player feel connected (to characters,
other players, or the world)?
Phase 4: Pillars and Boundaries
Game pillars are used by real AAA studios (God of War, Hades, The Last of
Us) to keep hundreds of team members making decisions that all point the
same direction. Even for solo developers, pillars prevent scope creep and
keep the vision sharp.
Collaboratively define 3-5 pillars:
Each pillar has a name and one-sentence definition
Each pillar has a design test: "If we're debating between X and Y,
this pillar says we choose __"
Pillars should feel like they create tension with each other — if all
pillars point the same way, they're not doing enough work
Then define 3+ anti-pillars (what this game is NOT):
Anti-pillars prevent the most common form of scope creep: "wouldn't it
be cool if..." features that don't serve the core vision
Frame as: "We will NOT do [thing] because it would compromise [pillar]"
Phase 5: Player Type Validation
Using the Bartle taxonomy and Quantic Foundry motivation model, validate
who this game is actually for:
Primary player type: Who will LOVE this game? (Achievers, Explorers,
Socializers, Competitors, Creators, Storytellers)
Secondary appeal: Who else might enjoy it?
Who is this NOT for: Being clear about who won't like this game is as
important as knowing who will
Market validation: Are there successful games that serve a similar
player type? What can we learn from their audience size?
Phase 6: Scope and Feasibility
Ground the concept in reality:
Engine recommendation (Godot / Unity / Unreal) with reasoning based
on concept needs, team expertise, and platform targets
Art pipeline: What's the art style and how labor-intensive is it?
Scope tiers: What's the full vision vs. what ships if time runs out?
Generate the game concept document using the template at
.Qwencode/docs/templates/game-concept.md. Fill in ALL sections from the
brainstorm conversation, including the MDA analysis, player motivation
profile, and flow state design sections.
Save todesign/gdd/game-concept.md, creating directories as needed.
Suggest next steps (in this order — this is the professional studio
pre-production pipeline):
"Run /setup-engine [engine] [version] to configure the engine and populate version-aware reference docs"
"Use /design-review design/gdd/game-concept.md to validate completeness"
"Discuss vision with the creative-director agent for pillar refinement"
"Decompose the concept into individual systems with /map-systems — maps dependencies, assigns priorities, and creates the systems index"
"Author per-system GDDs with /design-system — guided, section-by-section GDD writing"
"Prototype the core loop with /prototype [core-mechanic]"
"Playtest the prototype with /playtest-report to validate the hypothesis"
"If validated, plan the first sprint with /sprint-plan new"
Output a summary with the chosen concept's elevator pitch, pillars,
primary player type, engine recommendation, biggest risk, and file path.