Marketing Demand & Acquisition | Skills Pool
Marketing Demand & Acquisition Creates demand generation campaigns, optimizes paid ad spend across LinkedIn, Google, and Meta, develops SEO strategies, and structures partnership programs for Series A+ startups scaling internationally. Use when planning marketing strategy, growth marketing, advertising campaigns, PPC optimization, lead generation, pipeline generation, or startup marketing budgets. Covers multi-channel acquisition (Google Ads, LinkedIn Ads, Meta Ads), CAC analysis, MQL/SQL workflows, attribution modeling, technical SEO, and co-marketing partnerships for hybrid PLG/Sales-Led motions in EU/US/Canada markets.
alirezarezvani 11,734 stars Mar 9, 2026
Occupation Categories Content Creation Acquisition playbook for Series A+ startups scaling internationally (EU/US/Canada) with hybrid PLG/Sales-Led motion.
Table of Contents
Quick Install
Marketing Demand & Acquisition npx skillvault add alirezarezvani/alirezarezvani-claude-skills-marketing-skill-marketing-demand-acquisition-skill-md
Author alirezarezvani
stars 11,734
Updated Mar 9, 2026
Occupation
Core KPIs Demand Gen: MQL/SQL volume, cost per opportunity, marketing-sourced pipeline $, MQL→SQL rate
Paid Media: CAC, ROAS, CPL, CPA, channel efficiency ratio
SEO: Organic sessions, non-brand traffic %, keyword rankings, technical health score
Partnerships: Partner-sourced pipeline $, partner CAC, co-marketing ROI
Demand Generation Framework
Funnel Stages Stage Tactics Target TOFU Paid social, display, content syndication, SEO Brand awareness, traffic MOFU Paid search, retargeting, gated content, email nurture MQLs, demo requests BOFU Brand search, direct outreach, case studies, trials SQLs, pipeline $
Campaign Planning Workflow
Define objective, budget, duration, audience
Select channels based on funnel stage
Create campaign in HubSpot with proper UTM structure
Configure lead scoring and assignment rules
Launch with test budget, validate tracking
Validation: UTM parameters appear in HubSpot contact records
UTM Structure utm_source={channel} // linkedin, google, meta
utm_medium={type} // cpc, display, email
utm_campaign={campaign-id} // q1-2025-linkedin-enterprise
utm_content={variant} // ad-a, email-1
utm_term={keyword} // [paid search only]
Channel Selection Matrix Channel Best For CAC Range Series A Priority LinkedIn Ads B2B, Enterprise, ABM $150-400 High Google Search High-intent, BOFU $80-250 High Google Display Retargeting $50-150 Medium Meta Ads SMB, visual products $60-200 Medium
LinkedIn Ads Setup
Create campaign group for initiative
Structure: Awareness → Consideration → Conversion campaigns
Target: Director+, 50-5000 employees, relevant industries
Start $50/day per campaign
Scale 20% weekly if CAC < target
Validation: LinkedIn Insight Tag firing on all pages
Google Ads Setup
Prioritize: Brand → Competitor → Solution → Category keywords
Structure ad groups with 5-10 tightly themed keywords
Create 3 responsive search ads per ad group (15 headlines, 4 descriptions)
Maintain negative keyword list (100+)
Start Manual CPC, switch to Target CPA after 50+ conversions
Validation: Conversion tracking firing, search terms reviewed weekly
Budget Allocation (Series A, $40k/month) Channel Budget Expected SQLs LinkedIn $15k 10 Google Search $12k 20 Google Display $5k 5 Meta $5k 8 Partnerships $3k 5
SEO Strategy
Technical Foundation Checklist
Keyword Strategy Tier Type Volume Priority 1 High-intent BOFU 100-1k First 2 Solution-aware MOFU 500-5k Second 3 Problem-aware TOFU 1k-10k Third
On-Page Optimization
URL: Include primary keyword, 3-5 words
Title tag: Primary keyword + brand (60 chars)
Meta description: CTA + value prop (155 chars)
H1: Match search intent (one per page)
Content: 2000-3000 words for comprehensive topics
Internal links: 3-5 relevant pages
Validation: Google Search Console shows page indexed, no errors
Link Building Priorities
Digital PR (original research, industry reports)
Guest posting (DA 40+ sites only)
Partner co-marketing (complementary SaaS)
Community engagement (Reddit, Quora)
Partnerships
Partnership Tiers Tier Type Effort ROI 1 Strategic integrations High Very high 2 Affiliate partners Medium Medium-high 3 Customer referrals Low Medium 4 Marketplace listings Medium Low-medium
Partnership Workflow
Identify partners with overlapping ICP, no competition
Outreach with specific integration/co-marketing proposal
Define success metrics, revenue model, term
Create co-branded assets and partner tracking
Enable partner sales team with demo training
Validation: Partner UTM tracking functional, leads routing correctly
Affiliate Program Setup
Select platform (PartnerStack, Impact, Rewardful)
Configure commission structure (20-30% recurring)
Create affiliate enablement kit (assets, links, content)
Recruit through outbound, inbound, events
Validation: Test affiliate link tracks through to conversion
Attribution
Model Selection Model Use Case First-Touch Awareness campaigns Last-Touch Direct response W-Shaped (40-20-40) Hybrid PLG/Sales (recommended)
HubSpot Attribution Setup
Navigate to Marketing → Reports → Attribution
Select W-Shaped model for hybrid motion
Define conversion event (deal created)
Set 90-day lookback window
Validation: Run report for past 90 days, all channels show data
Weekly Metrics Dashboard Metric Target MQLs Weekly target SQLs Weekly target MQL→SQL Rate >15% Blended CAC <$300 Pipeline Velocity <60 days
scripts/ Script Purpose Usage calculate_cac.pyCalculate blended and channel CAC python scripts/calculate_cac.py --spend 40000 --customers 50
HubSpot Integration
Campaign tracking with UTM parameters
Lead scoring and MQL/SQL workflows
Attribution reporting (multi-touch)
Partner lead routing
References
Channel Benchmarks (B2B SaaS Series A) Metric LinkedIn Google Search SEO Email CTR 0.4-0.9% 2-5% 1-3% 15-25% CVR 1-3% 3-7% 2-5% 2-5% CAC $150-400 $80-250 $50-150 $20-80 MQL→SQL 10-20% 15-25% 12-22% 8-15%
MQL→SQL Handoff
SQL Criteria Required:
✅ Job title: Director+ or budget authority
✅ Company size: 50-5000 employees
✅ Budget: $10k+ annual
✅ Timeline: Buying within 90 days
✅ Engagement: Demo requested or high-intent action
SLA Handoff Target SDR responds to MQL 4 hours AE books demo with SQL 24 hours First demo scheduled 3 business days
Validation: Test lead through workflow, verify notifications and routing.
Proactive Triggers
Over-relying on one channel → Single-channel dependency is a business risk. Diversify.No lead scoring → Not all leads are equal. Route to revenue-operations for scoring.CAC exceeding LTV → Demand gen is unprofitable. Optimize or cut channels.No nurture for non-ready leads → 80% of leads aren't ready to buy. Nurture converts them later.
paid-ads : For executing paid acquisition campaigns.content-strategy : For content-driven demand generation.email-sequence : For nurture sequences in the demand funnel.campaign-analytics : For measuring demand gen effectiveness. Core KPIs
Sales & Marketing
Open a Pull Request Open a pull request with proper PR template, test coverage, and review workflow. Guides agents through creating a PR that follows repo conventions, ensures existing behaviors aren't broken, covers new behaviors with tests, and handles review via bot when local testing isn't possible. TRIGGER when user asks to "open a PR", "create a PR", "make a PR", "submit a PR", "open pull request", "push and create PR", or any variation of opening/submitting a pull request.
Significant-Gravitas