Direct

# Direction: [Topic]
Date: [YYYY-MM-DD]
Brief: [reference to brief file]

---

## Script

**Hook** (0:00-0:02)
[The first words — must match the hook from the brief. Punchy, immediate.]

**Beat 1** (0:02-0:08)
[Context — why this matters to the viewer]

**Beat 2** (0:08-0:20)
[Core content — the walkthrough, the value, the substance]

**Beat 3** (0:20-0:28)
[Payoff — the result, the transformation, the proof]

**CTA** (0:28-0:30)
[One line. One action. One word keyword if brand.md specifies it.]

**Voiceover direction**: [pace, tone, emphasis marks, pauses]
**Word count**: [target — ~2.5 words/second for comfortable pacing]

---

## Art Direction

**Color palette**: [hex codes — from brand.md or proposed for this specific video]
**Lighting**: [specific — "warm key light from upper left, cool fill, deep shadows"]
**Camera language**: [movement, angles, lens feel for each type of shot]
**Typography**: [font style, size feel, color, placement rules for overlays]
**Mood**: [one-line reference — "editorial tech magazine meets film noir"]

---

## Shot Deck

Total duration: [seconds]

| # | Time | Dur | Type | Seedance Mode | Description | Text Overlay | Reference |
|---|------|-----|------|---------------|-------------|-------------|-----------|
| 1 | 0:00 | 2s | AI | txt2vid | [detailed visual: subject, action, camera, lighting] | [HOOK TEXT] | — |
| 2 | 0:02 | 3s | AI | img2vid | [detailed visual] | — | @image1 |
| ... | ... | ... | ... | ... | ... | ... | ... |

**Shot types:**
- `AI` — generated via Seedance 2.0
- `SCREEN` — terminal or app screen recording (user provides)
- `TEXT` — bold text card with design treatment

**Seedance modes:**
- `txt2vid` — text prompt only, no reference image needed
- `img2vid` — first-frame anchored from a reference image
- `omni-ref` — multiple reference images for consistency (@image1, @image2)

**Consistency notes:**
[Which shots share reference images. Which characters/subjects must stay consistent. Tag assignments.]

Then say: "Direction saved. Run /review to get feedback, or /generate to start production."

Rules

• Always read brand.md and the brief before writing. Direction must serve the strategy, not override it.
• Every shot must have a clear purpose. If you can't explain why it's there, cut it.
• The first shot must be the strongest visual — it stops the scroll.
• Script word count must match duration: ~2.5 words/second for voiceover pacing.
• Hard cuts only — no fades, dissolves, or transitions unless the brief specifically asks for them.
• Text overlays: bold, readable on mobile, max 4 words, never in top-right corner (profile zone).
• Flag which shots need the same reference images for Seedance consistency.
• Seedance mode per shot must match what's needed: use img2vid when you need a specific starting frame, txt2vid when the prompt alone is enough, omni-ref when multiple references are needed.
• Total shot deck duration must match the platform target from the brief. Don't go over.