Social Media Post

Platforms Supported: Threads, X (Twitter), LinkedIn

Platform Specifications

Threads (Instagram)

Character Limits:

• Standard post: 500 characters
• Long-form (with attachment): 10,000 characters
• Display: Shows "Read more" after ~500 chars

Formatting: ✅ Bold, italic, underline, strikethrough ✅ Emojis (count toward limit) ✅ Bullet points (using • or -) ✅ Line breaks ❌ No hashtags in Threads (algorithm ignores them) ❌ No clickable links in body (use link preview)

Media:

• Images: Up to 10 per post
• Video: Up to 5 minutes
• Link previews: Automatic from URLs

Algorithm Priorities (2025):

1. Engagement (40%): Likes, comments, shares, reply views
2. Recency (30%): Fresh content gets priority
3. Interest/Relevance (20%): Based on user's past interactions
4. Profile Visits (10%): Likelihood user will click profile

Best Practices: ✅ Conversational, authentic tone (not corporate) ✅ Ask open-ended questions ✅ Create discussions, not announcements ✅ Post consistently (1-3x daily) ✅ Use visuals (images/videos boost engagement) ✅ Respond to comments within 1 hour ❌ No direct cross-posts from Instagram/X ❌ Avoid promotional language ❌ No hashtags (they don't work on Threads)

Optimal Posting Times (US audience):

• Monday-Friday: 9-11 AM, 1-3 PM, 7-9 PM ET
• Saturday-Sunday: 10 AM-2 PM ET

Content That Works:

• Behind-the-scenes insights
• Quick tips and tricks
• Relatable experiences
• Open-ended questions
• Industry discussions
• Memes (if relevant)

X (Twitter)

Character Limits:

• Standard tweet: 280 characters
• Premium (Blue): 25,000 characters (displays with "Show more")

Formatting: ✅ Emojis ✅ Line breaks (use intentionally) ✅ Mentions (@username) ✅ Hashtags (max 2-3 per tweet) ❌ No rich text formatting

Media:

• Images: Up to 4 per tweet
• Video: Up to 2:20 (standard), 10 min (Blue)
• GIFs: 1 per tweet

Algorithm Priorities (2025):

1. Engagement rate (likes, retweets, replies)
2. Recency (fresh tweets prioritized)
3. Media (tweets with images/video perform better)
4. Authenticity (verified accounts, genuine engagement)

Best Practices: ✅ Front-load important info (first 100 chars) ✅ Use line breaks for readability ✅ 1-2 hashtags max (more hurts engagement) ✅ Include visual (image/video) ✅ Tag relevant accounts (when appropriate) ✅ Tweet threads for detailed content ❌ Don't overuse hashtags (looks spammy) ❌ Avoid link-only tweets (add context)

Optimal Posting Times (US audience):

• Monday-Friday: 8-10 AM, 12-1 PM, 5-6 PM ET
• Saturday-Sunday: 9 AM-12 PM ET

LinkedIn

Character Limits:

• Post: 3,000 characters (shows "see more" after ~140 chars in feed)
• Article: 125,000 characters

Formatting: ✅ Emojis (use sparingly) ✅ Bullet points ✅ Line breaks ✅ Bold (using Unicode) ✅ Numbered lists ❌ No official rich text (use workarounds)

Media:

• Images: Up to 9 per post
• Video: Up to 10 minutes
• Documents: PDF uploads

Algorithm Priorities (2025):

1. Dwell time (how long users read your post)
2. Engagement (likes, comments, shares)
3. Relevance (to user's network and interests)
4. Personal connections (1st-degree connections prioritized)

Best Practices: ✅ Professional but authentic tone ✅ Hook in first 2 lines (before "see more") ✅ Tell stories, share insights ✅ Use data/statistics ✅ Ask for opinions (engagement) ✅ Tag relevant companies/people ✅ Post 2-5x per week ❌ Avoid overly promotional content ❌ Don't overuse hashtags (3-5 max)

Optimal Posting Times (US business hours):

• Tuesday-Thursday: 8-10 AM, 12-1 PM ET
• Avoid: Weekends, late evenings

Workflow Protocol

Step 1: Content Analysis

Execute: post_analyzer.py

Extract:

• Key announcement/feature
• Value proposition
• Technical details
• Target audience
• Tone (technical, casual, professional)

Example Input:

Topic: Navigator v3.3.1 with nav-upgrade skill
Key features: One-command updates, automatic configuration
Value: 83% time savings (12 min → 2 min)
Audience: Developers using Claude Code

Output:

{
  "topic": "Navigator v3.3.1 plugin update automation",
  "key_points": [
    "One-command updates via nav-upgrade skill",
    "Automatic version detection from GitHub",
    "83% time savings",
    "18 total skills"
  ],
  "value_proposition": "Eliminates manual update process",
  "call_to_action": "Install or update Navigator",
  "tone": "technical-casual"
}

Step 2: Platform Optimization

Execute: engagement_optimizer.py --platform threads

Apply Platform Rules:

• Character limit enforcement
• Formatting constraints
• Hashtag strategy
• Media recommendations
• CTA placement

Optimize for Algorithm:

• Engagement hooks
• Question placement
• Visual suggestions
• Timing recommendations

Step 3: Generate Post Variants

Create 3 Variants:

1. Short & Punchy (Option 5 style)

   • Under 280 chars (X-compatible)
   • Emoji bullets
   • Clear value props
   • Direct CTA

2. Medium Detailed

   • 300-500 chars (Threads standard)
   • More context
   • Multiple CTAs
   • Conversation starter

3. Long-Form (Threads attachment / LinkedIn)

   • 800-1500 chars
   • Full story/context
   • Multiple sections
   • Rich formatting

Step 4: Add Metadata

For each variant, include:

**Platform**: Threads
**Character Count**: 287/500
**Estimated Engagement**: High (question + visual + emojis)
**Hashtags**: None (Threads doesn't use hashtags)
**Media Suggestion**: Screenshot of update command
**Best Time to Post**: Tuesday 9-11 AM ET
**Follow-up**: Reply with technical details after 2 hours

Templates

Template: Product Launch (Threads)

[Hook Question]

[Product Name] [Version] just landed:

✅ [Feature 1]: [Benefit]
✅ [Feature 2]: [Benefit]
✅ [Feature 3]: [Benefit]
✅ [Key Metric]: [Value proposition]

[CTA 1]:
[Command/Installation]

[CTA 2]:
[Command/Update]

[Link]

[Conversation Hook]

Example:

Teach your Claude Code to design like a Product Designer.

Navigator v3.3.1:
✅ Figma MCP (design extraction)
✅ Storybook automation
✅ Chromatic integration
✅ One-command updates

Install:
/plugin marketplace add alekspetrov/navigator

Update:
"Update Navigator"