A structured framework for reviewing marketing content against legal, regulatory, and brand compliance requirements. Covers claim verification, disclosure management, industry-specific regulations, multi-jurisdiction review, and audit trail maintenance for enterprise organizations.

Before Starting

Load enterprise-marketing-context to establish brand architecture, compliance requirements, and approval workflows. Then gather:

Content for review — the specific content piece(s) requiring compliance review
Applicable regulations — industry-specific rules (FINRA, HIPAA, FDA, FTC, etc.)
Jurisdictions — markets where the content will be published
Claim inventory — all factual claims, statistics, and performance assertions in the content
Disclosure requirements — mandatory disclaimers, sponsorship disclosures, terms references
Legal precedents — prior legal review decisions, approved claim language, rejected claims
Audit requirements — record retention rules, review documentation standards

Before Starting

Load enterprise-marketing-context to establish brand architecture, compliance requirements, and approval workflows. Then gather:

Content for review — the specific content piece(s) requiring compliance review
Applicable regulations — industry-specific rules (FINRA, HIPAA, FDA, FTC, etc.)
Jurisdictions — markets where the content will be published
Claim inventory — all factual claims, statistics, and performance assertions in the content
Disclosure requirements — mandatory disclaimers, sponsorship disclosures, terms references
Legal precedents — prior legal review decisions, approved claim language, rejected claims
Audit requirements — record retention rules, review documentation standards

Dimension	What to Check	Risk Level
Legal Claims	Factual accuracy, substantiation, superlative qualifications	High — can result in regulatory action
Regulatory Compliance	Industry-specific rules, jurisdictional requirements	High — can result in fines
Disclosure Requirements	Required disclaimers, sponsorship labels, terms references	Medium — can result in enforcement
Competitor References	Fair comparison, no disparagement, trademark usage	Medium — can result in litigation
Data Privacy	PII handling, consent references, cookie disclosures	High — can result in fines
Intellectual Property	Copyright, trademark, licensing, attribution	Medium — can result in litigation
Accessibility	WCAG compliance, alt text, caption requirements	Medium — legal risk in some jurisdictions

Claim Type	Definition	Substantiation Required	Review Level
Factual Claim	Verifiable statement of fact	Source documentation, data	Standard legal review
Performance Claim	Product/service performance assertion	Test data, case studies, benchmarks	Enhanced legal review
Comparative Claim	Comparison to competitors or alternatives	Third-party validation, head-to-head data	Legal + competitive review
Testimonial Claim	Customer or expert endorsement	Signed release, current relationship	Legal + customer approval
Statistical Claim	Numerical data or percentages	Original data source, methodology	Legal + data team review
Aspirational Claim	Forward-looking or outcome-based	Qualifiers ("may", "can help"), disclaimers	Legal + risk assessment
Superlative Claim	"Best", "leading", "first", "#1"	Third-party ranking or verifiable evidence	Enhanced legal — often rejected

Rule	Requirement	Content Impact
Fair and Balanced	All communications must be fair and balanced	Cannot overstate benefits without risk disclosure
Performance Data	Past performance disclaimers required	Standard disclaimer language on all performance claims
Forward-Looking	Safe harbor statements for projections	Required SEC-compliant forward-looking disclaimers
Testimonials	Must disclose compensation, may not imply guarantees	Paid endorsement disclosure, non-guarantee language
Supervision	All communications require principal review	Pre-publication review by registered principal

Rule	Requirement	Content Impact
Off-Label	Cannot promote products for unapproved uses	Content must stay within approved indications
Substantiation	Health claims must have clinical evidence	Peer-reviewed studies, FDA-cleared claims only
HIPAA	No patient health information without consent	De-identified case studies, signed BAAs
Fair Balance	Risk/benefit information must be balanced	Include side effects, contraindications
Pre-Approval	Certain content requires FDA pre-submission	Allow 30-60 day review cycles for regulated content

Rule	Requirement	Content Impact
Truthful Advertising	Ads must be truthful and non-deceptive	All claims must be substantiated
Endorsement Guidelines	Material connections must be disclosed	#ad, #sponsored, partnership disclosures
Native Advertising	Sponsored content must be clearly labeled	"Sponsored", "Paid Partnership" labels
Environmental Claims	Green marketing claims must be specific	Avoid vague "eco-friendly" without specifics
Made in USA	Origin claims must be truthful	Supply chain verification for origin claims

Enterprise Content Compliance Review

Before Starting

Enterprise Content Compliance Review

Before Starting

Core Framework

Compliance Review Dimensions

Claim Classification Matrix

Industry-Specific Compliance Rules

Financial Services (FINRA/SEC)

Healthcare (FDA/HIPAA)

General Marketing (FTC)

Multi-Jurisdiction Review Matrix

Review Severity Framework

Enterprise Workflow

Compliance Review Pipeline

Escalation Procedures

Compliance Checkpoints

Agentic Workflow

CrewAI Pattern

Taskflow Inbox Triage

Accessibility

Open a Pull Request

Investor Materials

Continuous Agent Loop

Configure Ecc

Jurisdiction	Key Regulation	Disclosure Format	Review Priority
United States	FTC Act, CAN-SPAM, CCPA	English, conspicuous placement	Required
European Union	GDPR, UCPD, ePrivacy	Local language, prominent placement	Required for EU markets
United Kingdom	ASA CAP Code, UK GDPR	English, clear labeling	Required for UK market
Canada	CASL, Competition Act	English + French (where required)	Required for CA market
Australia	ACL, Privacy Act	English, prominent display	Required for AU market

Severity	Definition	Action	SLA
Block	Content cannot publish in current form	Mandatory revision before any publication	24 hours to remediate
Warn	Content has risk that should be addressed	Publish with risk acceptance from legal/CMO	48 hours to decide
Advise	Content could be improved for compliance	Recommended changes, publish at discretion	Next review cycle
Pass	Content meets all compliance requirements	Clear to publish	Immediate

Trigger	Escalation Path	Resolution SLA
Superlative claim	Reviewer → Legal Lead → Outside Counsel	72 hours
Competitor disparagement	Reviewer → Legal Lead → Litigation Counsel	48 hours
Health/safety claim	Reviewer → Regulatory Affairs → Medical Officer	48 hours
Financial performance claim	Reviewer → Legal Lead → Securities Counsel	72 hours
Data privacy concern	Reviewer → DPO → Legal Lead	24 hours

Checkpoint	Verification	Failure Action
Claim Substantiation	Every factual claim has a verifiable source	Block until source provided
Disclosure Presence	All required disclosures are present and conspicuous	Block until disclosures added
Regulatory Alignment	Content complies with all applicable industry regulations	Block and route to specialized counsel
Jurisdiction Coverage	Content reviewed for all target markets	Warn if markets uncovered
Competitor Fairness	Comparative claims are fair, verified, and trademark-compliant	Block until legal clears
Privacy Compliance	No PII exposure, consent language correct, opt-out available	Block and notify DPO