Expand winning hooks into full ad scripts with modular components (hook + body + CTA). Use when you have hooks that tested well and need to build complete video ad scripts with B-roll suggestions and editing notes.
Build modular ad scripts from winning hooks.
For each hook: psychological trigger used, expectation set, emotional state created, promise implied.
TESTIMONIAL BODY
EXPLAINER BODY
SOCIAL PROOF BODY
DEMONSTRATION BODY
LISTICLE BODY
For each section: visuals needed, stock footage keywords, AI generation prompts, product shots, UGC clips.
Direct: "Click the link below" / "Tap to learn more" Scarcity: "Sale ends Friday 6PM Eastern" / "Only X left" Story-Based: Mini testimonial leading to action Risk Reversal: Money-back guarantee, free trial
## SCRIPT: [Name]
Hook: "[Original hook]" | Length: [15s/30s/60s/90s]
### HOOK (0:00-0:03)
**VO:** [Script]
**Visual:** [What viewer sees]
**B-Roll:** [Footage needed]
### BODY 1 (0:03-0:15)
**VO:** [Script]
**Visual:** [What viewer sees]
**B-Roll:** [Footage needed]
### BODY 2 (0:15-0:25)
**VO:** [Script]
**Visual:** [What viewer sees]
### CTA (0:25-0:30)
**VO:** [Script]
**Visual:** [What viewer sees]
**Text Overlay:** [On-screen text]
### EDITING NOTES
- Pacing: [Fast/medium/slow]
- Music: [Style]
- Transitions: [Cut types]
### VARIATION OPTIONS
- Alt Hook: [Alternative]
- Alt CTA: [Alternative]
Trojan Horse (LeadsIcon)
Problem-Mechanism-Proof
Source: LeadsIcon, VISCAP