Public Relations

2. The Pitch (Cold Outreach)

• The Hook: Journalists get 500 emails a day. The subject line is the most important part of the pitch.
  • Bad: "New Music Submission from Max Crownwood"
  • Good: "FFO: The Weeknd / Kavinsky - Max Crownwood's 'Red Meridian' explores Detroit's underground synth scene."
• The Body: Keep it under 200 words. Who, what, when, where, why. Include a private link instantly. Do not ask for permission to send the song.
• The Follow-Up: 3-5 days later. Be polite, brief, and add one new piece of information (e.g., "Since I last emailed, the track was added to Spotify's Fresh Finds").

3. Crisis Management

• The 24-Hour Rule: If a negative story or controversy breaks, formulate a response within 24 hours. Silence is often interpreted as guilt.
• The Action Plan:
  1. Internal review (What are the facts?).
  2. Suspend automated marketing/posts.
  3. Draft a precise, empathetic statement (avoid generic PR jargon).
  4. Release the statement via owned channels (Twitter, IG Story, Discord) before relying on press outlets.

4. indiiOS App Integration (Publicist Dept)

• Automatically generate tailored Pitch Emails based on the user's inputted "Target Blogs" (e.g., Pitchfork, FADER, Pigeons & Planes).
• Audit user-uploaded EPKs to ensure all links are active and high-res photos are present.