X (Twitter) algorithm rules, viral strategies, and article best practices. Boost engagement, avoid reach death, write posts that actually perform.
Everything you need to know about the X (Twitter) algorithm. Based on X's open-source code, viral post analysis, and real engagement data.
| Action | Weight |
|---|---|
| Replies | Highest |
| Retweets | High |
| Quote Tweets | High (2x regular posts) |
| Likes | Medium |
| Bookmarks | Medium |
| Views | Low |
| Reports | Negative (kills reach) |
| Goal | Posts/Day |
|---|---|
| Minimum | 2-3 |
| Growth | 5-10 |
| Maximum | 15-30 |
❌ Bad: "Check out my article [link]"
✅ Good: "Here's what I learned (thread 🧵)"
→ Link in reply or final thread post
Insecurity/FOMO:
"everyone's talking about X... and you're sitting there wondering if you missed the window"
Big Opportunity:
"this is the biggest opportunity of our lifetime"
RIP Pattern:
"RIP [profession]. This AI tool will [action] in seconds."
1. HOOK (insecurity or opportunity)
2. WHAT IT IS (with social proof)
3. WHY MOST WON'T DO IT (address objections)
4. THE [X]-MINUTE GUIDE (step-by-step)
5. YOUR FIRST [N] WINS (immediate value)
6. THE COST (value comparison)
7. THE WINDOW (urgency)
8. CTA
Before posting:
Turn on notifications for big accounts → be first with thoughtful reply → their audience discovers you
Find viral post in your area → quote tweet with "Let me explain why..." → add genuine value
Every 5-10 posts, share something personal. Builds connection → higher engagement.
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Built by @NextXFrontier