Social Media

Format:

• 1,300 character limit (show more after ~210 chars)
• First line is crucial - make it hook
• Use line breaks for readability
• 3-5 hashtags at the end

Structure:

[Hook - 1 compelling line]

[Context - why this matters]

[Main insight - 2-3 short paragraphs]

[Call to action or question]

#hashtag1 #hashtag2 #hashtag3

Twitter/X

Format:

• 280 character limit per tweet
• Threads for longer content (use 1/🧵 format)
• No more than 2 hashtags per tweet

Thread Structure:

1/🧵 [Hook - the main insight]

2/ [Supporting point 1]

3/ [Supporting point 2]

4/ [Example or evidence]

5/ [Conclusion + CTA]

Content Types

Announcement Posts

• Lead with the news
• Explain the impact
• Include link or next step

Insight Posts

• Share one specific learning
• Explain the context briefly
• Make it actionable

Question Posts

• Ask a genuine question
• Provide your take first
• Keep it focused on one topic

Quality Checklist

Before finishing:

• First line hooks attention
• Content fits platform limits
• Tone matches platform norms
• Has clear CTA or question
• Hashtags are relevant (not generic)