Writes LinkedIn DM scripts and conversation flows for coaches, consultants, and B2B service providers who want to turn content engagement into booked calls — without cold pitching or "pitch slapping." Use this skill when someone asks for help with LinkedIn DMs, messaging scripts, follow-up sequences, how to respond to inbound interest, how to start conversations from post engagement, or how to move from a DM conversation to a sales call. Also trigger when someone says they're getting engagement but not converting to calls, or that they feel uncomfortable selling in DMs.
Writes DM scripts and conversation frameworks that turn LinkedIn engagement into booked calls. Built for people who sell high-ticket services and are allergic to sleazy outbound tactics. No pitch slapping. No copy-paste spam. No "I noticed you viewed my profile, would you be open to..."
The core philosophy: DMs are conversations, not sales pitches. You're having a real conversation with a real person who has shown interest. Your job is to understand their situation, see if you can help, and offer a next step if it makes sense. That's it.
Most people ruin LinkedIn DMs by doing one of these:
This skill does the opposite. Every DM flow follows this sequence:
Acknowledge → Understand → Help → Invite
If you skip straight to step 4, you're pitch slapping. If you stay at step 3 forever, you're being a free consultant. The skill is knowing when to transition.
Trigger: Someone comments a keyword on your post (e.g., "CHECKLIST," "AUDIT," "GUIDE")
Script:
Message 1 (within 2 hours):
"Hey [Name] — here's the [resource]. [Link or attachment]
Quick question while I have you: what made you grab this? Working on [the topic] right now?"
Why it works: You deliver what was promised immediately (builds trust), then open a conversation with a genuine question. The question is about THEM, not about selling.
Follow-up if they respond:
Message 2:
[Respond to what they said — show you actually read it]
"That makes sense. A lot of [their role/type] are dealing with exactly that.
What have you tried so far?"
Follow-up if no response after 48 hours:
"No worries if you're busy — just wanted to make sure the [resource] landed.
If you have any questions about implementing it, happy to help."
Trigger: Someone views your profile 2+ times after engaging with your content.
Script:
Message 1:
"Hey [Name] — noticed you've been checking out some of my content. [Reference a specific post they engaged with if visible].
Curious — what resonated? I always like knowing what lands."
Why it works: It's honest without being creepy. You're not pretending it's a coincidence. You're acknowledging their interest and inviting a real conversation.
Do NOT say:
Trigger: Someone leaves a thoughtful comment on your post — not just "great post" but an actual contribution.
Script:
Message 1:
"Hey [Name] — your comment on my [topic] post stood out. Especially the part about [specific thing they said].
Are you dealing with that in your business right now, or more of a general observation?"
Why it works: You noticed THEIR thought, not just that they noticed YOU. This flips the dynamic. You're the expert who's interested in their situation.
Trigger: Someone DMs you asking about your services, mentioning a problem, or saying something like "I'd love to learn more."
Script:
Message 1:
"Hey [Name] — glad you reached out. Happy to help if I can.
Before I share anything about what I do — tell me a bit about your situation. What are you working on right now and what's the main thing you're trying to figure out?"
Why it works: Resist the urge to immediately pitch. They reached out — that's great. But if you dump your offer now, you lose the chance to understand their specific situation. Understanding first = better conversion.
Message 2 (after they explain):
[Acknowledge their situation — show you understand]
"Yeah, that's a common spot to be in. A lot of [their role] hit that exact wall when [describe the pattern].
Here's what I'd probably look at first: [one specific, actionable insight — not your full methodology]
Would it be helpful to jump on a quick call and map this out for your specific situation? No pitch, just want to see if I can point you in the right direction."
Trigger: You've identified someone who fits your ICP and you want to start a genuine relationship.
Script:
Message 1 (with connection request):
"Hey [Name] — been seeing your posts about [specific topic]. Your take on [specific thing] was spot on.
Would love to connect and follow your content."
After they accept (wait 2-3 days, don't message immediately):
Message 2:
"Thanks for connecting, [Name].
Saw your recent post about [topic]. Curious — is [specific challenge related to what they posted about] something you're actively working on?"
Rules:
Trigger: Someone was engaged in conversation but stopped responding.
Script (3-5 days after last message):
"Hey [Name] — no worries if the timing isn't right. Things get busy.
I came across [relevant resource/article/insight] and thought of our conversation. [Link or short insight]
No pressure to respond — just wanted to share."
Why it works: You're adding value, not demanding attention. The resource gives them a reason to re-engage without the awkwardness of "just following up."
Rules:
Trigger: Had a call, they were interested but didn't commit.
Script (24-48 hours after call):
"Hey [Name] — great chatting yesterday.
I was thinking about what you said about [specific thing from the call]. One thing that might help right now regardless: [one specific, actionable tip].
No rush on the decision. Happy to answer any questions that come up."
Follow-up (5-7 days later, if no response):
"Hey [Name] — one more thought on [their specific situation].
[Share a relevant client result or insight that maps to their situation — 2-3 sentences]
If the timing works, I've got [specific availability]. If not, no stress — the door's always open."
Trigger: A client has gotten results and you want them to connect you with others.
Script:
"Hey [Name] — really proud of what you've built over these [timeframe]. The [specific result] is no joke.
Quick question: do you know 1-2 people in your network who are in a similar spot to where you were when we started? [Describe the specific situation — not "people who need help"]
If anyone comes to mind, I'd love an intro. No pressure — just figured you'd know the right people."
Why it works: It's specific. "People in a similar spot to where you were" is concrete. They can picture someone. Versus "anyone who might benefit from my services" which is too vague to act on.
The hardest part of DMs is knowing when and how to suggest a call. Here are the signals:
Green lights (suggest a call):
Red lights (don't suggest a call yet):
The transition line:
"This sounds like something that would be easier to map out in a conversation than over text. Want to jump on a quick call? 15-20 minutes — I'll share how I'd approach your specific situation and you can decide if it makes sense to keep talking."
What NOT to say:
When delivering DM scripts, present them as:
## Scenario: [Which of the 8]
## Context: [What triggered this DM]
---
**Message 1:**
[Script]
**If they respond [positively]:**
[Next message]
**If no response after [X days]:**
[Follow-up message]
---
**What to watch for:** [Signals that indicate they're a fit or not]
**When to suggest a call:** [Specific trigger in the conversation]
**What NOT to do:** [Common mistake for this scenario]