Ux Persuasion Engineer

Execution Steps

Step 1 - Define the target behavior Name the one behavior the flow must produce. Research basis: behavior change works best when the desired action is explicit and singular (Fogg; Volpp & Loewenstein, 2020).

Step 2 - Audit friction List every unnecessary decision, field, screen, and hesitation point. Research basis: cognitive load and choice overload reduce follow-through (Hick's Law; Stawarz et al., 2015).

Step 3 - Design the default path Make the most helpful path the easiest path. Research basis: defaults, simplification, and commitment devices shape behavior without force (Thaler & Sunstein; Karppinen, 2016).

Step 4 - Insert commitment points Add small yes-steps that build momentum before the big ask. Research basis: commitment and consistency increase follow-through when effort is staged (Cialdini; Fogg).

Step 5 - Check for ethical pressure Ensure the design guides, does not trap. Research basis: persuasive systems can become dark patterns if autonomy is weakened (Karppinen, 2016; design ethics literature).

DECISION MATRIX

Variable: task complexity

• If complex -> break into smaller steps and reduce working memory load.
• If simple -> compress the path and minimize interruption.
• If high stakes -> add reassurance, proof, and review steps.

Variable: user readiness

• If low readiness -> use education, previews, and soft prompts.
• If medium readiness -> use defaults and progress indicators.
• If high readiness -> reduce to a direct action path.

Variable: friction type

• If cognitive -> simplify decisions and language.
• If emotional -> add reassurance and social proof.
• If physical -> improve layout, spacing, and affordance.

FAILURE MODES - DO NOT DO THESE

Failure Mode 1

• Agents typically: add more persuasion instead of removing friction.
• Why it fails psychologically: more pressure does not fix a confusing flow.
• Instead: make the path clearer and shorter.

Failure Mode 2

• Agents typically: overload the user with choices and options.
• Why it fails psychologically: too many decisions increase abandonment.
• Instead: use one primary path and secondary escape hatches.

Failure Mode 3

• Agents typically: use persuasive UI patterns that feel like traps.
• Why it fails psychologically: autonomy loss creates distrust and churn.
• Instead: guide with clarity and easy exits.

ETHICAL GUARDRAILS

This skill must:

• Preserve informed choice.
• Avoid dark patterns, sneaky defaults, or hidden opt-outs.
• Support accessibility and clarity.

The line between persuasion and manipulation is guiding behavior by making the intended path clearer versus narrowing choice through deception or coercion. Never cross it.

SKILL CHAINING

Before invoking this skill, the agent should have completed:

• @customer-psychographic-profiler
• @jobs-to-be-done-analyst
• @awareness-stage-mapper

This skill's output feeds into:

• @onboarding-psychologist
• @copywriting-psychologist
• @brand-perception-psychologist

OUTPUT QUALITY CHECK

Before finalizing output, the agent asks:

• Did I define one target behavior clearly?
• Did I remove avoidable friction?
• Did I choose sensible defaults and commitment points?
• Did I preserve autonomy and accessibility?
• Would the flow feel easier, not pushier?

Limitations

• Use this skill only when the task clearly matches the scope described above.
• Do not treat the output as a substitute for environment-specific validation, testing, or expert review.
• Stop and ask for clarification if required inputs, permissions, safety boundaries, or success criteria are missing.