Plans, executes, and measures recurring and one-off community events for Hedge Edge including weekly Hedge Lab calls, AMAs with the founder, trading challenges, milestone celebrations, and educational workshops to drive engagement, retention, and tier upgrades.
Build a predictable rhythm of community events that give Hedge Edge users reasons to return, engage, learn, and feel part of something bigger than a software subscription. Events are the heartbeat of community they create shared experiences, surface product champions, generate organic testimonials, and provide a natural context for tier upgrade conversations. Target: 25%+ of active users attend at least one event per month.
| Field | Type | Required | Description |
|---|---|---|---|
| ction | enum | Yes | plan_event, execute_event, post_event_followup, plan_calendar, nalyze_event_performance |
| event_type | enum | Yes | hedge_lab, ma, rading_challenge, milestone_celebration, workshop, custom |
| itle | string | Yes | Event title (e.g., "Hedge Lab #12: Optimizing Hedge Ratios for FTMO Phase 2") |
| date_time | datetime | Conditional | UTC datetime for scheduled events |
| duration_minutes | integer | No | Expected duration (default: 60) |
| host | string | No | Who's hosting (founder, community manager, guest expert) |
| arget_audience | enum | No | ll, ree, pro, elite, prop_firm_specific |
| description | string | Yes | Event description and agenda |
Format: Discord Stage Channel or Voice Channel with screen share. 45-60 minutes.
Recurring structure:
Pre-event automation (Python/Node automation script):
Post-event automation:
Triggers for scheduling an AMA:
Format: Text-based AMA in a dedicated Discord thread (accessible async for different timezones) OR live voice AMA in Stage Channel.
Preparation:
Sample AMA topics:
30-Day Hedge Challenge (Quarterly)
The Hedge Edge 30-Day Challenge
Goal: Pass your prop firm evaluation OR maintain your funded account for 30 consecutive days using Hedge Edge protection.
Rules:
- Must use Hedge Edge auto-hedge on every trade during the challenge period.
- Post your daily P&L update in the #30-day-challenge thread (screenshot from dashboard).
- Share your final result at Day 30.
Prizes:
- Complete the challenge (30 days active): 1 month free of your current tier
- Pass a prop firm evaluation during the challenge: 3 months free Elite + community spotlight
- Best risk-adjusted return: Custom "Challenge Champion" Discord role + featured case study
Sign up: React with a checkmark below. Challenge starts [date].
Sprint Challenge (Weekly/Bi-weekly)
Community-Level Milestones:
Individual Milestones (detected via Supabase, celebrated automatically see retention-engagement skill for detection):
Celebration format: ` COMMUNITY WIN
[UserName] just [achievement]!
[Specific detail e.g., "Passed their FTMO Phase 2 evaluation with Hedge Edge protecting every trade. Total drawdown stayed under 3% for the entire evaluation period."]
Drop a to congratulate them!
Trading with protection that's the Hedge Edge way. `
Workshop Calendar (Rotating Topics):
| Month | Topic | Target Audience | Duration |
|---|---|---|---|
| Jan | "EA Setup Masterclass: Zero to Hedged in 20 Minutes" | New users, Free tier | 45 min |
| Feb | "Hedge Ratio Optimization: FTMO vs. The5%ers Config Differences" | Pro/Elite | 60 min |
| Mar | "Broker Showdown: Vantage vs. BlackBull Execution Analysis" | All users | 45 min |
| Apr | "Multi-Account Hedging: Managing 5+ Prop Firm Accounts" | Pro/Elite | 60 min |
| May | "Risk Management Beyond Hedging: Position Sizing + Hedge Edge" | All users | 45 min |
| Jun | "Prop Firm Challenge Strategy: How Top Traders Use Hedge Edge to Pass" | All users | 60 min |
Workshop execution:
Every quarter, plan the next 13 weeks of events:
Weekly rhythm:
Monthly additions:
Quarterly additions:
Post the quarterly calendar to Notion and pin it in #hedge-lab-events.
| Output | Format | Destination |
|---|---|---|
| Event announcements | Discord embed message | #announcements, #hedge-lab-events, event-specific threads |
| Reminder DMs | Discord DM | Previous attendees + RSVP'd users |
| Event recordings | Video file + link | Shared drive + #hedge-lab-events thread |
| Attendance logs | JSON records | Supabase events table |
| Post-event surveys | Reaction-based poll | Discord thread |
| Quarterly event calendar | Markdown calendar | Notion Events Calendar + pinned in #hedge-lab-events |
| Challenge leaderboards | Discord embed | Challenge thread + #announcements |
| Workshop summaries | Markdown document | Notion Knowledge Base |
| Platform | Variables | Usage |
|---|---|---|
| Discord Bot API | DISCORD_BOT_TOKEN | Stage Channel management, event announcements, RSVP tracking, attendance monitoring |
| Discord Webhook | DISCORD_WEBHOOK_URL | Automated reminders, milestone celebration posts, leaderboard updates |
| Supabase | SUPABASE_URL, SUPABASE_KEY | Event attendance tracking, challenge participation, prize fulfillment records |
| local automation scripts (Railway) | RAILWAY_TOKEN | Pre-event reminder workflows, post-event follow-up automation, RSVP DM triggers |
| Notion API | NOTION_API_KEY | Event calendar, workshop summaries, AMA transcripts, knowledge base articles |
| Typeform / Google Forms | FORM_API_KEY | Post-event feedback surveys (for longer-form feedback beyond Discord reactions) |