Product Page Optimization

Important Limitations

• Cannot test: app name, subtitle, description, keyword field, or price
• One test at a time per localization
• Results apply to organic App Store traffic only
• Minimum traffic required for statistical significance

Minimum Traffic Thresholds

PPO requires sufficient impression volume to produce meaningful results. If the app doesn't meet these thresholds, skip A/B testing and make direct qualitative improvements instead.

If below threshold: Focus on qualitative improvements (follow the Quick Win Checklist in the output) rather than running inconclusive A/B tests.

Configuration Questions

Ask user via AskUserQuestion:

1. What do you want to test?

   • App icon variants
   • Screenshot order/design
   • App preview video
   • Multiple elements (run sequentially)

2. What's your current conversion rate concern?

   • Low impression-to-page-view rate (need better icon/name)
   • Low page-view-to-download rate (need better screenshots/description)
   • Low overall conversion (need comprehensive optimization)
   • Don't know (need baseline measurement)

3. Monthly impression volume?

   • Under 1,000 (PPO may not reach significance — focus on qualitative improvements)
   • 1,000-10,000 (test one element at a time, longer test duration)
   • 10,000-100,000 (can test 2-3 variants, standard duration)
   • 100,000+ (can test aggressively, quick results)

Generation Process

Step 1: Audit Current Page

Review the existing product page:

• Current screenshot sequence and messaging
• Icon design and distinctiveness
• App preview presence and quality
• Promotional text and description

Step 2: Generate Test Plan

Produce a structured test plan with:

• Hypothesis for each test
• Variant descriptions
• Expected impact
• Duration and traffic requirements

Step 3: Design Variant Specs

For each variant, specify:

• What changes from control
• Design direction and mockup description
• Why this variant might outperform

Output Format

# Product Page Optimization Plan: [App Name]

## Current State Assessment

| Element | Current | Strength | Weakness |
|---------|---------|----------|----------|
| Icon | [Description] | [What works] | [What doesn't] |
| Screenshots | [Description] | [What works] | [What doesn't] |
| Preview | [Present/Absent] | [What works] | [What doesn't] |
| Promo Text | [Description] | [What works] | [What doesn't] |

**Estimated current conversion rate**: [X%] (category average: [Y%])

---

## Test 1: [Element Being Tested]

### Hypothesis
"If we [change], then [metric] will improve because [rationale]."

### Variants

| Variant | Description | Key Difference from Control |
|---------|-------------|---------------------------|
| Control (A) | [Current design] | — |
| Treatment B | [Description] | [What's different] |
| Treatment C | [Description] | [What's different] |

### Test Configuration
- **Element**: [Icon / Screenshots / Preview]
- **Localization**: [All / Specific locale]
- **Duration**: [14-28 days]
- **Traffic requirement**: [~X impressions per variant]
- **Success metric**: [Conversion rate improvement > X%]

### Design Specs per Variant
[Detailed specs for each variant]

---

## Test 2: [Next Element]
[Same format — run after Test 1 concludes]

---

## Testing Roadmap

| Order | Test | Element | Duration | Expected Lift |
|-------|------|---------|----------|--------------|
| 1 | [Name] | [Element] | [Weeks] | [%] |
| 2 | [Name] | [Element] | [Weeks] | [%] |
| 3 | [Name] | [Element] | [Weeks] | [%] |

## Quick Win Checklist

While waiting for PPO results, implement these proven improvements:
- [ ] First screenshot shows core value in under 2 seconds
- [ ] Screenshots use benefit-focused captions (not feature names)
- [ ] App preview starts with the "wow moment" in first 3 seconds
- [ ] Icon is distinct and recognizable at small sizes
- [ ] Promotional text includes a current hook or seasonal relevance

Common Test Ideas

Icon Tests

Screenshot Tests

App Preview Tests

Seasonal Optimization Calendar

References

• Related: generators/custom-product-pages — Targeted pages per audience
• Related: app-store/screenshot-planner — Screenshot design guidance
• Related: app-store/keyword-optimizer — Text optimization
• Related: app-store/marketing-strategy — Overall optimization strategy