Help users build relationships with journalists and get press coverage. Use when someone is pitching reporters, preparing for media outreach, trying to get press coverage, or managing ongoing journalist relationships.
Help the user build effective relationships with journalists and secure press coverage using insights from 2 product leaders.
When the user asks for help with media relations:
Emilie Gerber: "I stagger it because we're offering exclusives, and I highly recommend offering exclusives." Don't blast your story to every reporter simultaneously. Offer an exclusive to your top target, wait for their response, then move to the next.
Jason Feifer: "Step one is prep... Step two is figuring out who to pitch... Step three is the actual pitch." Preparation means having your story, angles, and assets ready. Targeting means finding reporters who actually cover your space. Pitching means concise, relevant outreach.
The best media relationships are built over time, not when you need coverage. Engage with journalists' work, provide helpful information even when you don't have news, and become a trusted source.
Reporters care about their readers, not your company. Frame your story around trends, problems, or insights that their audience cares about. Your product is the supporting detail, not the headline.
For all 2 insights from 2 guests, see references/guest-insights.md